Amanda Prokopowicz
Lino Lakes,MN
Summary
Dynamic Associate Director of Experience Design with a proven track record in developing engaging digital content and spearheading successful rebranding initiatives. Expertise in UX copywriting and creative commerce has contributed to multiple award-winning campaigns and strategic website redesigns for leading brands, significantly enhancing conversion rates across various platforms.
Overview
12
12
years of professional experience
Work History
Associate Director Experience Design Copywriting
VML
Minneapolis, MN
12.2022 - Current
- Crafted engaging copy for digital products, user flows, and apps, with a focus on the user experience and conversions
- Presented concepts, campaigns, and more to clients to sell our work and wow the stakeholders.
- Led rebranding projects to develop new tones and personas for brands and new products
- Collaborated with UX, UI, Development, and Client Engagement to deliver on client needs
- Adhered to the content strategy to ensure alignment on user needs and UX flow
- Ideated award-winning, blue-sky thinking, creative commerce campaigns
Senior Copywriter
VMLY&R
Minneapolis, MN
11.2018 - 12.2022
- Developed concepts and copy for integrated campaigns that included print, digital, social media, radio, TV, and out-of-home advertising
- Created persuasive copy to drive website traffic and engagement through SEO optimization
- Managed multiple projects from concept to completion within tight deadlines while maintaining high quality standards
- Led presentations to clients to sell award-winning work and concepts
Copywriter
Rockfish
Minneapolis, MN
01.2015 - 11.2018
- Established a brand-specific voice and tone, enhancing brand consistency
- Applied top-tier copywriting skills across all projects, ensuring quality
Junior Copywriter
Draft FCB
Chicago, IL
06.2012 - 01.2014
- Collaborated with dynamic, creative teams
- Gained comprehensive knowledge across various disciplines
Education
PORTFOLIO SCHOOL -
Miami Ad School
Minneapolis01.2012
BACHELOR OF ARTS & SCIENCES -
University of Wisconsin Eau Claire
Eau Claire, WI01.2010
Skills
- Experience Design
- Digital marketing
- Brand storytelling
- Client presentation and storytelling
- Strategic thinking
- Client communication
- Copywriting
- Concept development
- Presentation skills
- Project coordination and collaboration
- Creative Commerce
Timeline
Associate Director Experience Design Copywriting
VML
12.2022 - Current
Senior Copywriter
VMLY&R
11.2018 - 12.2022
Copywriter
Rockfish
01.2015 - 11.2018
Junior Copywriter
Draft FCB
06.2012 - 01.2014
PORTFOLIO SCHOOL -
Miami Ad School
BACHELOR OF ARTS & SCIENCES -
University of Wisconsin Eau Claire