Amanda K. Richardson, CCC

Strategically plans all SECO Energy communications for internal and external stakeholders that increase engagement and customer satisfaction

• Manages, writes, directs, and edits content for electronic and printed external and internal publications, press releases, Board and Executive reports, monthly newsletters, social media, letters, mailings and brochures
• Content includes information on innovative energy services, utility programs, and technical infrastructure improvements
• Ghostwrites speeches and letters under CEO and executive leadership team signatures
• Produces and hosts external and internal all-employee and customer-facing events, in person and via livestream or social media
• Manages, drafts content, and plans SECO Energy's social media communications and outreach
• Directly engages with members and stakeholders on a one-to-one basis to solve problems, answer billing inquiries, and other concerns
• Manages SECO Energy's crisis communications and emergency response communications after major hurricanes and other weather events
• Communicates safety, reliability, and affordability of electric service to external and internal stakeholders through consistent, clear messaging campaigns
• Managed Energy Services Specialists and Solar teams
• Created and designed energy-efficiency programs, solar programs, and knowledge base
• Continually maintained and improved company's reputation and positive image in markets served.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Wrote and distributed press releases to increase brand visibility.
• Optimized email campaigns to increase open and click-through rates.
• Coordinated with design and media teams to develop high-quality creative assets.

• Managed Energy Services Specialists and Solar teams.
• Created and designed energy-efficiency programs, solar programs, and knowledge bases.
• Integral in start up of SECO's EV Charging Incentive and EV Charger Lease or Purchase program
• Coordinated with other departments to maintain streamlined and productive workflow.
• Defined clear targets and objectives and communicated to other team members.

• Assisted customers with setting up or closing accounts, completing loan applications, and signing up for new services.
• Processed customer requests for statements, ordering additional checks, and updating customer personal information in database.
• Promoted financial products by maintaining excellent service offering knowledge.