Amanda L. Binns
Digital Media & Technology Executive | Mentor | Investor
San Francisco,CA
Summary
Accomplished in all aspects of digital media and technology sales including go-to-market strategy, customer lifecycle management, financial analysis, product road map and proof of concept, marketing and development of world class teams.
Overview
5
5
years of post-secondary education
16
16
years of professional experience
Work History
Vice President Customer Success
PubMatic
Redwood City, CA
08.2017 - Current
- Coach Customer Success team of 25 to drive growth and sales of PubMatic's Monetization platform for leading mobile app, CTV and desktop publishers across all ad formats
- Engage and consult with c-level and strategic stakeholders at global publisher partners for long- term, successful business relationships
- Create awareness, influence and adoption of PubMatic products in market by speaking at industry events and conferences
- Lead all aspects of publisher sales of Identity solutions including Trade Desk, Live Ramp, Criteo and BritePool
- Align with internal product, engineering and marketing teams on proof of concept initiatives to ensure product market fit and messaging to drive sales of new and existing products
- Consistently over achieve quarterly revenue targets 2020 targets range from $28MM- $35MM; Q1 2021:104% attainment of target $30MM goal
Managing Director
PubMatic, Advertiser Solutions
Redwood City, CA
07.2015 - 08.2017
- Consult with global agency holding companies and DSP’s to drive strategic programmatic revenue partnerships and exceed quotas (top clients: Disney, Clorox, American Express, Macys, Electronic Arts, Intel, Microsoft, DBM, Trade Desk, Cadreon, AMNET).
- Manage a team of 6 account executives who help move larger partnerships forward through their conversations and activities.
- Define and refine go-to market strategy for PubMatic’s Advertiser Solutions team including value proposition, opportunity, market size, team development and provide progress updates to executive leadership team and day-to-day account management.
Sr. Director of Sales Global Agencies and Brands
Turn
San Francisco, CA
07.2013 - 07.2015
- Drive revenue growth of Turn’s global, SaaS marketing automation, data management and analytics platform within agency holding companies and brands across all media channels (display, mobile, video, FBX, connected TV)
- Largest revenue generating clients include: Burberry, Disney, PlayStation, XBOX, Red Bull, Estee Lauder, Hilton, Dentsu- Aegis, IPG).
- Lead a team of 3 sellers to exceed revenue targets of key accounts
- Exceeded 2014 goal of $11MM by 108% and exceeded 1H2015 goal of $6MM by 102.
Sales Director
Yahoo
Dallas, TX
04.2011 - 05.2013
- Drive revenue growth for Genome, Yahoo’s audience targeting and analytics platform.
- Educate clients on value of Genome’s technology stack to harness big data for audience targeting and provide actionable analytics for marketers.
- Exceeded 2012 revenue goal by 114% resulting in $4.1MM in revenue (top clients: Scottrade, Hotels.com, Samsung, Enterprise, American Airlines, Metro PCS and Zales).
Regional Sales Manager
Traffic Marketplace
Dallas, TX
06.2009 - 04.2011
- Opened regional sales presence in Dallas to expand Traffic Marketplace’s footprint in the southwest region.
- Successfully worked remotely with product and account teams in Los Angeles headquarters to deliver strategic programs across network display, mobile, social and video products.
- Conveyed expert knowledge of online ad network landscape, behavioral targeting and optimization strategies to differentiate Traffic Marketplace in the highly competitive digital network landscape.
- Consistently exceeded monthly and quarterly revenue goals from 130%-300% of goal (top clients: Superpages, Metro PCS, US AIR, 7-Eleven, Nationwide and Radio Shack). Grew revenue by 150% in 2 years
Sr. Account Executive
Centro
Dallas, TX
04.2006 - 05.2009
- Demonstrated the value of Centro’s media logistics service and workflow software to digital advertising agencies.
- Prospected aggressively with cold calling and delivered consistent year over year growth for three consecutive years resulting in more than 70 new accounts.
- Built strategic relationships with clients at AT&T, Nissan, BMW, Southwest Airlines, and McDonald’s.
- Provided guidance to the account management team to propose strategic solutions regarding research data, publisher rates, inventory and campaign optimizations to meet client objectives.
- Exceed all revenue targets and grew revenue 240% in 3 years
Digital Media Strategist
GSD&M, An Omnicom Agency
Austin, TX
02.2005 - 03.2006
- Managed all aspects of digital media planning for clients at AT&T, Yellow Pages, AARP, United Health Care and Norwegian Cruise Lines.
- Bought and negotiated $20MM in media placements across all channels including paid search, display, mobile, online video, social media, sponsorships and brand research studies.
- Daily duties included research, strategy, execution, buying and negotiating media placements, as well as post campaign analysis and assistance with new business pitches.
Education
Master of Arts - Advertising
University of Texas
Austin, TX 09.2003 - 12.2004
Bachelor of Arts - Journalism, Marketing
University of Arkansas
Fayetteville, AR 08.1998 - 05.2002
Timeline
Vice President Customer Success
PubMatic
08.2017 - Current
Managing Director
PubMatic, Advertiser Solutions
07.2015 - 08.2017
Sr. Director of Sales Global Agencies and Brands
Turn
07.2013 - 07.2015
Sales Director
Yahoo
04.2011 - 05.2013
Regional Sales Manager
Traffic Marketplace
06.2009 - 04.2011
Sr. Account Executive
Centro
04.2006 - 05.2009
Digital Media Strategist
GSD&M, An Omnicom Agency
02.2005 - 03.2006
Master of Arts - Advertising
University of Texas
09.2003 - 12.2004
Bachelor of Arts - Journalism, Marketing
University of Arkansas
08.1998 - 05.2002
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