Amanda Richards

Strategic Account Manager with expertise in managing and expanding key accounts while driving new business initiatives. Proficient in developing strategic plans, assessing client needs, and boosting customer satisfaction. Achievements include implementing strategies that led to substantial business growth and strengthened client relationships. Recognized for strong problem-solving skills and effective collaboration within cross-functional teams.

Seton Hall University, South Orange, NJ January 2021 – May 2021 Mimic Pro Digital Marketing Simulation, Created B2C integrated marketing campaigns with aim of acquiring and retaining customers., Managed over $125,000 in ad budget across search, display, email and shopping ad campaigns., Learned landing page optimization, audience targeting, and KPI analysis., Consistently monitored the ongoing success of marketing activities based on clear metrics, adjusting to optimize results., Seton Hall University, South Orange, NJ August 2020 – December 2020 Market Research for The National Tea Association of USA, Market Research Center, Led team in a business partnership project to support the client’s growth strategies., Analyzed and executed customer satisfaction studies through telephone interviews, on-site focus groups, and online questionnaires to collect data., Positioned high-quality marketing research services to divulge customer insights and provide actionable results., Seton Hall University, South Orange, NJ August 2020 – December 2020 Market Research for Fox Sports and The Big East, Market Research Center, Collaborated with a team to assess client needs and business challenges., Created a presentation and developed an integrated marketing campaign for the Big East and Fox sports., Seamlessly integrated topics of social injustices into sports broadcasting., Seton Hall University, South Orange, NJ August 2020 – December 2020 Market Research/ Social Media Management, Market Research Center, Worked with an upcoming model and makeup artist to increase social media following and engagement. Instagram: @brianasista @kunsi.beauty, Incorporated identified emerging trends and strategic issues into the organization’s strategic plans., Brainstorm and pitch new content marketing ideas and processes to efficiently implement them including creating and distributing premium highlight reels.

• Ethical Leadership
• Mimic Pro
• Google Digital Marketing & E-Commerce
• Google Analytics
• Google Ads Search

• Dean's List (6 semesters)
• Seton Hall Academic Scholarship