Creative Director
Levé Clothing
Richmond, VA
- Developed and implemented innovative strategies to increase brand awareness.
- Organized cross-functional teams to produce creative content for campaigns.
- Created original concepts, art direction, and designs for multimedia projects.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
- Provided guidance on technical aspects of design projects including web development and software engineering.
- Directed photo shoots with external vendors to ensure quality standards were met.
- Researched emerging trends in design and technology to stay ahead of industry changes.
- Evaluated new technologies and techniques to improve workflow efficiency.
- Established relationships with agencies and freelancers to secure resources for projects.
- Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
- Attended industry events such as conferences and trade shows to network with peers.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Developed comprehensive style guides outlining branding guidelines for use by internal teams.
- Designed work that strongly communicated brand narrative, goals and concepts.
- Proposed concepts using rough sketches, storyboards or mood boards.
- Maintained records of all documents related to each project including specifications, change orders, invoices.
- Participated in cross-functional teams responsible for developing innovative solutions for complex problems.
- Developed and maintained project plans, timelines, and budgets.
- Managed multiple projects with competing deadlines simultaneously.
