AMAR KROESEN-BORIE
Blackwood
Summary
Dynamic fitness leader with 8+ years of experience driving revenue, leading high-performing teams, and delivering exceptional client experiences across multi-studio environments. Proven track record of increasing membership, improving retention, and developing top-tier coaches and sales teams. Combines operational leadership with hands-on coaching to elevate both team performance and client results. Known for building strong studio cultures, executing strategic growth initiatives, and consistently outperforming key business metrics.
Overview
10
10
years of professional experience
Work History
Sales and Operations Manager/ Head Coach
Orangetheory Fitness
Blackwood
01.2025 - Current
- Drive studio revenue through consultative sales, structured follow-up, and lead conversion strategies, supporting consistent membership growth across a ~1350-member base
- Execute daily operations and front-of-house leadership, ensuring high standards in member experience, service, and studio performance
- Improve member retention through targeted outreach, accountability systems, and milestone-based engagement strategies
- Contribute to overall studio performance and ranking through strong execution of sales, retention, and operational initiatives
- Coach high-energy group fitness classes, delivering a premium in-studio experience while maintaining safety, flow, and member engagement
- Support scheduling, staff alignment, and team communication to ensure seamless day-to-day operations
Regional Manager
Renegade Fitcamp
01.2019 - 01.2025
- Led full business operations across 6 locations, overseeing sales, staffing, and performance for both coaching and front desk teams
- Scaled membership by over 400%, driving significant revenue growth through strategic partnerships, community-based marketing, and structured sales systems
- Built and implemented scalable systems for hiring, onboarding, and performance management, improving team consistency and retention
- Owned and analyzed key business metrics (conversion, retention, utilization), using data to drive staffing decisions and operational improvements
- Standardized service and operational processes across locations, elevating client experience, accountability, and overall performance
- Developed and mentored leadership staff, creating a strong internal pipeline for management and coaching roles
- Partnered with ownership on growth strategy, expansion planning, and long-term business development
Studio Manager
HIIT Lab
Seattle
01.2016 - 01.2019
- Managed daily studio operations, including staffing, scheduling, and overall member experience
- Drove lead generation and brand awareness through social media and grassroots marketing initiatives
- Hired, trained, and developed coaching staff, establishing consistent standards for class delivery and client experience
- Implemented referral programs and promotional strategies to increase membership growth and client acquisition
- Built strong community relationships to expand local presence and drive consistent new member traffic
Education
Bachelor of Communications - Journalism And Public Relations
WESTERN WASHINGTON UNIVERSITY
Skills
- Multi-Site Leadership
- Sales & Member Conversion
- Lead Generation & Retention
- Fitness Programming
- Staff Training & Development
- Community Engagement
- Operations Management
- Corrective Exercise
- Specialist NASM
- CPT NASM
- RYT-200hr
Timeline
Sales and Operations Manager/ Head Coach
Orangetheory Fitness
01.2025 - Current
Regional Manager
Renegade Fitcamp
01.2019 - 01.2025
Studio Manager
HIIT Lab
01.2016 - 01.2019
Bachelor of Communications - Journalism And Public Relations
WESTERN WASHINGTON UNIVERSITY