AMAR KROESEN BORIE

• Directed sales and operations for multiple high-volume fitness studios, overseeing hiring, training, and performance of 20+ team members.
• Led strategy and execution of membership growth plans, increasing regional sales by 30%+ over two years.
• Implemented new systems for lead tracking, member conversion, and staff accountability that boosted revenue and retention.
• Created training protocols that were adopted company-wide to improve consistency in coaching, onboarding, and client results.
• Built and maintained strong local partnerships and community presence to drive brand awareness and referrals.

• Led a high-performing coaching team in delivering science-backed, results-driven workouts to 300+ members weekly
• Recruited, onboarded, and mentored new coaches, elevating training quality and consistency across all sessions
• Collaborated with studio management to drive member engagement, leading to improved retention and client satisfaction
• Conducted performance evaluations and implemented coach development plans to strengthen team leadership and effectiveness
• Supported studio sales goals by promoting upgrades, membership options, and specialty programs
• Acted as a liaison between corporate programming and in-studio execution, ensuring brand standards were upheld

• Designed and led progressive HIIT programming, tailored for athletic performance and injury prevention

• Directed staff development, elevating coaching consistency and client satisfaction

• Played a key role in client acquisition and retention through elite programming and personalized service

• Collaborated with ownership to drive business growth and strategic class offerings

• Led performance tracking initiatives, helping clients hit measurable milestones while supporting brand loyalty

• Served as a culture leader, creating a results-driven yet inclusive fitness environment