Amarel Gorny
Prince Frederick,MD
Summary
With over 6 years of combined experience in the infant nutrition industry, I hold a Master of Science in Biochemistry and Molecular Biology and come from a leadership background in research and development, where I led projects and innovation initiatives. Nutrition from birth onward has always been a personal passion of mine—driving my commitment to advancing the industry with evidence-based, innovative solutions that prioritize the health and well-being of infants and families.
I bring 3 years of product development and innovation experience, having contributed to the successful launch of new products in the US market for Kendamil- probiotic drops and oatmeal, and currently leading three new product innovation projects from concept through development. This hands-on experience has deepened my ability to align scientific integrity with consumer needs, resulting in meaningful, market-ready solutions.
At Little Bundle and Kendamil, I leveraged my scientific expertise to support marketing, create educational content, and build engaged parent communities. I excel at translating complex science into clear, trusted information that drives customer education, brand loyalty, and business growth. My cross-functional experience spans customer service, product development, community building, and influencer collaboration—helping brands deliver only the best narrative and support to parents, healthcare professionals, and the broader market.
Overview
15
15
years of professional experience
Work History
Product Manager
Kendamil North America
01.2024 - Current
- Employment Type: Full-time
- Leading the development of three new product innovation projects, currently in progress—guiding them from concept stage by integrating scientific research, regulatory standards, and consumer insights to align with emerging market needs.
- Developed and strengthened the Healthcare Professional (HCP) platform by authoring evidence-based ingredient content, reviewing peer-reviewed studies, and creating feeding guides tailored to professionals, establishing a credible science-backed resource.
- Led educational content initiatives, including videos and interviews, to communicate regulatory clarity and product education across digital channels.
- Manage a team of 9 brand ambassadors to enhance brand awareness, customer education, and acquisition efforts.
- Support influencer relationships on an as-needed basis, providing insights rooted in customer understanding to ensure authentic brand communication.
- Played a key role in crisis communication and brand transparency, helping clarify sensitive topics to maintain customer trust.
- Contributed to new product development by applying expertise in nutrition, biochemistry, metabolism, and market trends, influencing product innovation and positioning.
- Collaborated cross-functionally to ensure alignment between product pipeline, research, and customer needs.
Product Specialist
Kendamil (Kendal Nutricare)
07.2021 - 12.2023
- Employment Type: Part-time
- Played a key product launch role in the US market for Probiotic Drops and Oatmeal, helping to tailor formulations and messaging specifically for this audience.
- Contributed to the successful 2022 US launch of our infant formula brand at Target through marketing and community engagement efforts, helping secure the position as the #3 formula brand in both Target and Walmart, with ongoing growth since.
- Leveraged scientific background to ensure marketing content was accurate, evidence-based, and trustworthy, driving customer education and brand credibility.
- Supported customer service by addressing complex technical inquiries related to infant formula, feeding, and product ingredients.
- Led and participated in KOL events to educate healthcare professionals and influencers, boosting brand visibility and trust.
- Managed the company's Pinterest channel and co-hosted Q&A sessions with the co-founder to increase engagement and awareness.
- Built and engaged a parent-focused community with educational and supportive content, driving customer retention and brand loyalty.
Product Specialist
Little Bundle
05.2019 - 07.2021
- Employment Type: Part-time
- Bridged product, customer service, marketing, and community engagement by creating and reviewing evidence-based content and ensuring product page accuracy.
- Supported customer service with technical expertise, mentoring parents 1:1 on formula feeding and nutrition.
- Developed a formula recommendation survey to guide customers in selecting appropriate products.
- Acted as expert support for key influencer customers to build brand credibility.
- Led community growth and engagement efforts, expanding the online parent community by thousands through trusted, educational, and engaging content.
- Contributed directly to increased customer trust, loyalty, and sales growth.
Research Associate III (Cell Therapy Research & Development)
Lonza
04.2017 - 04.2018
Research Associate II (Cell Therapy Research & Development)
Lonza
10.2014 - 04.2017
Research Technician II
Children's National Health System
05.2013 - 10.2014
Research Assistant I
Children's National Health System
11.2010 - 05.2013
Education
Master of Science (MS) - Biochemistry and Molecular Biology
The George Washington University
05-2013
Bachelor of Science (BS) - Biology
University of Maryland Baltimore County
05-2010
Skills
- New Product Development
- Scientific Content Development
- Cross-Functional Team Leadership
- Healthcare Professional Engagement
- Customer and community education
- Brand & Influencer Relations
- Crisis Communication & Brand Transparency
- Market Research & Trend Analysis
- Nutritional Biochemistry
Websites
- https://www.youtube.com/watch?v=I5KWbsMghnk&t=1798s
- https://www.youtube.com/shorts/8DLtmN5ek4E
- https://www.youtube.com/shorts/Z6t3T8qTuEo
- https://hcp.kendamil.com/blogs/news/our-unique-formulation-milk-fat-as-a-source-of-fat-and-naturally-occurring-milk-fat-globule-membrane-mfgm
- https://hcp.kendamil.com/blogs/news/our-unique-recipe-human-milk-oligosaccharides-hmos
- https://hcp.kendamil.com/blogs/news/our-unique-recipe-plant-based-dha-2
Timeline
Product Manager
Kendamil North America
01.2024 - Current
Product Specialist
Kendamil (Kendal Nutricare)
07.2021 - 12.2023
Product Specialist
Little Bundle
05.2019 - 07.2021
Research Associate III (Cell Therapy Research & Development)
Lonza
04.2017 - 04.2018
Research Associate II (Cell Therapy Research & Development)
Lonza
10.2014 - 04.2017
Research Technician II
Children's National Health System
05.2013 - 10.2014
Research Assistant I
Children's National Health System
11.2010 - 05.2013
Master of Science (MS) - Biochemistry and Molecular Biology
The George Washington University
Bachelor of Science (BS) - Biology
University of Maryland Baltimore County
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