Summary
Overview
Work History
Education
Skills
Timeline
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Amber Abram

Gloucester,MA

Summary

Dynamic leader with a proven track record at CTM Media Group, adept in team leadership and leveraging decision-making to drive innovation. Spearheaded transformative digital programs, achieving significant engagement increases. Excelled in building relationships and utilizing critical thinking for strategic growth. Skilled in blending hard and soft skills to surpass objectives.

Overview

33
33
years of professional experience

Work History

Vice President of Digital Programs

CTM Media Group (Ettractions, Inc.)
03.2016 - Current
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
  • Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
  • Identified opportunities to improve business process flows and productivity.
  • Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
  • Transformed customer experience by designing and executing comprehensive service improvement initiatives aimed at enhancing satisfaction levels.
  • Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.
  • Increased company growth through collaboration with sales and marketing departments.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Managed financial, operational and human resources to optimize business performance.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Oversaw divisional marketing, advertising and new product development.
  • Directed technological improvements, reducing waste and business bottlenecks.
  • • Developed and executed strategies for web, mobile, and place-based product lines to enhance visitor experience and drive engagement.
    • Managed ExploreBoard interactive touch screens, Best Read Guide Cape Cod print publication, digital signage, and visitorfun.com website to provide in-market travel information.
    • Led a team to implement "best-in-class" digital programs, resulting in increased visitor engagement and satisfaction.

Director of Digital Programs

CTM Media Group (Ettractions, Inc.)
10.2011 - 02.2016
  • Led company-wide sales initiatives. Developing engaging digital products to connect visitors with fun in major markets.
  • Managed digital sales/marketing operations, overseeing web/mobile platforms, social media, digital signage, and B2B and B2C e-newsletters.
  • Collaborated with offshore developers and local content team to enhance visitor experience through innovative web and interactive touchscreen digital solutions.
  • Managed budgets for various digital projects, ensuring optimal allocation of resources and timely delivery.
  • Directed marketing and UX efforts, creating engaging visual content for use across multiple channels including websites, social media platforms, and advertising campaigns.
  • Utilized analytics tools to track campaign performance, adjusting strategies as needed based on insights gathered.
  • Managed, coached, and developed direct reports.
  • Analyzed and reported digital campaign performance with focus on program optimization.
  • Created engaging content optimized for specific platforms and intended audience.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Devised content strategy to effectively engage target audiences.

New England Regional Sales Director

CTM Media Group
12.2008 - 09.2011
  • Led a high-performing sales team, providing coaching and mentoring to achieve ambitious targets.
  • Managed sales team of 6 employees.
  • Developed and executed sales plans for consistent growth in revenue and profitability.
  • Provided accurate forecasts based on comprehensive data analysis which informed decision-making across various departments within the company.
  • Forecasted annual, quarterly, and monthly sales goals.
  • Maximized revenue potential by analyzing trends, competitors, and industry developments to capitalize on emerging opportunities.
  • Managed a team connecting New England clients to the visitor market through printing, brochure distribution, maps, and digital media.
  • Oversaw 1,500+ brochure distribution locations in New England, enhancing visitor engagement and reach.
  • Implemented cutting-edge mobile technology through ettractions.com, driving increased visitor interaction and engagement.
  • Delivered exceptional customer service, resulting in increased retention rates, referrals, and repeat business from satisfied clients.
  • Managed a diverse portfolio of accounts, ensuring optimal allocation of resources for maximum return on investment.
  • Prepared and reviewed annual budgets.
  • Implemented effective training programs for new hires as well as ongoing professional development initiatives for existing staff members.

Sales Director

Boston Phoenix
04.2007 - 07.2008
  • Managed the classified advertising business unit of 6 team members, focusing on new website initiatives and sales training for converged media packages.
  • Developed affiliate partnerships to enhance sales opportunities.
  • Led the team in implementing print, web, event, and mobile platform strategies.

Publisher: Tampa & Sarasota Weekly Newspapers

Creative Loafing (Weekly Planet)
11.2001 - 04.2007
  • Managed two weekly alternative publications specializing in web and event product lines.
  • Produced an average 144-page weekly newspaper publication for Tampa & Sarasota newspapers.
    Oversaw operations at Creative Loafing (former Weekly Planet) in the Tampa/St. Petersburg, and Sarasota, Florida Area.
  • Coordinated client-sponsored community events, including BeerFest, Best of the Bay Awards, Field Day and Summer Guide Kick-Off, and weekly street team events
  • Responsible for profitability. Balancing design, client sales, print production, editorial, distribution, cost of sales, corporate design, and accounting costs.
  • Managed a diverse team of editors, designers, and writers for successful project completion.
  • Participated in meetings and conference calls to gather and communicate document layout and production process information and represent production function.

Director of Marketing & Operations

Westword
04.1992 - 12.2000
  • Started as Classified Account Executive, then became Romance Director, Classified Operations Manager and Director. of Marketing/Operations for weekly publication.
  • Community event Management


Education

Bachelor of Science - Journalism, Mass Communication, Advertising

University of Colorado
Boulder, CO

Skills

  • Team leadership
  • Relationship building
  • Decision-making
  • Critical thinking

Timeline

Vice President of Digital Programs

CTM Media Group (Ettractions, Inc.)
03.2016 - Current

Director of Digital Programs

CTM Media Group (Ettractions, Inc.)
10.2011 - 02.2016

New England Regional Sales Director

CTM Media Group
12.2008 - 09.2011

Sales Director

Boston Phoenix
04.2007 - 07.2008

Publisher: Tampa & Sarasota Weekly Newspapers

Creative Loafing (Weekly Planet)
11.2001 - 04.2007

Director of Marketing & Operations

Westword
04.1992 - 12.2000

Bachelor of Science - Journalism, Mass Communication, Advertising

University of Colorado

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