Amber Birdwell
Digital Marketer
Pleasant Hill,CA
Summary
Seasoned Digital Marketing Manager with 3+ years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.
Overview
2
2
Certificates
4
4
years of post-secondary education
8
8
years of professional experience
Work History
Digital Marketing Manager
Visit Tri-Valley
Pleasanton, CA
12.2017 - Current
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Created social media content with consistent content and tone.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Devised strategies and roadmaps to support product vision and value to business.
Content Developer
Anti-Hazing Awareness Movement
Pleasant Hill, CA
03.2018 - 03.2020
- Developed creative design for marketing packages, including print materials, brochures, banners and signs.
- Took concepts and produced design mockups and prototypes to strengthen designs, enhance user experiences and improve site interactions.
- Designed graphics for websites, logos and promotions for marketing purposes.
- Developed print materials such as brochures, banners and signs.
Digital Marketing Consultant
Agile Search Marketing
Walnut Creek, CA
09.2014 - 09.2015
- Project managed various digital marketing projects and supervised digital resources while managing relationship with accounts.
- Monitored and responded to customer and employee reviews on social media platforms.
- Created internal and external marketing materials such as infographics, fliers, website wireframes, video, animated presentations.
- Managed digital assets for social media posts, blog posts, and monthly email newsletter.
- Organized, promoted, and facilitated digital marketing workshops and events for customers and prospects.
Operations Manager
Crunch Fitness
San Mateo, CA
10.2012 - 09.2014
- Led 30-member team in conducting day-to-day operations of the facility, ensuring safety, cleanliness and accessibility of all amenities.
- Managed an annual budget in excess of $500,000, approved monthly expenditures, and ensured company resources were optimally allocated.
- Coordinated with I.T.
- And facility staff to implement new CRM software, improving operations, customer satisfaction, and past due billing issues.
- Managed all member concerns as it related to constructive feedback regarding operations, contract requests, cancellations, and billing.
Education
Bachelor of Arts - Communication Studies
San Francisco State University
04.2014 - 05.2016
Master of Science - Strategic Communications Management
Purdue University
04.2017 - 04.2019
Skills
Web analytics
Past Work
ABV
Certification
Fundamentals of Digital Marketing - Issued by: Google (ID: UEP 8L2 3QL)
Timeline
Fundamentals of Digital Marketing - Issued by: Google (ID: UEP 8L2 3QL)
04-2019
IAB Digital Marketing and Media Foundations Certificate - Issued by: Imparture
02-2019
Content Developer
Anti-Hazing Awareness Movement
03.2018 - 03.2020
Digital Marketing Manager
Visit Tri-Valley
12.2017 - Current
Master of Science - Strategic Communications Management
Purdue University
04.2017 - 04.2019
Digital Marketing Consultant
Agile Search Marketing
09.2014 - 09.2015
Bachelor of Arts - Communication Studies
San Francisco State University
04.2014 - 05.2016
Operations Manager
Crunch Fitness
10.2012 - 09.2014
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