Amber Bonefont
Coconut Creek,FL
Summary
Dynamic public relations professional with deep experience in content strategy, media relations, and brand storytelling. I specialize in creating compelling content, distilling key messages, and securing high-impact media coverage that drives positive brand awareness on a national scale. With a foundation in journalism, I bring strong editorial instincts and a knack for building trusted relationships with media, stakeholders, and clients. Strategic, proactive, and always focused on delivering measurable results.
Overview
14
14
years of professional experience
Work History
Director of Media Relations
Florida Atlantic University
06.2023 - Current
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Created three new high-profile research indices with faculty experts to generate more news value at legacy outlets
- Increased AVE by 20%
Real Estate Reporter
Sun Sentinel
08.2020 - 06.2023
- Led the creation and coverage of one of the publication’s highest-performing beats, driving nearly a 10% increase in digital subscriptions
- Delivered consistent monthly digital readership in the hundreds of thousands by breaking exclusive stories on high-interest issues like housing affordability, South Florida’s rental crisis, and real estate development.
- Known for producing timely, high-impact journalism that shaped public discourse and informed policy debates.
- Demonstrated versatility and agility in covering a wide range of urgent topics, including protests, healthcare, politics, and breaking news.
Digital Content Producer
WPEC CBS12
04.2018 - 08.2020
- Collaborated closely with producers and reporters to develop impactful enterprise stories for both on-air broadcasts and digital platforms, elevating the station’s news coverage and audience engagement.
- Identified and pitched trending, high-interest content for social media to grow digital reach and viewer interaction.
- Took point on the assignment desk, consistently identifying compelling local stories while effectively coordinating news crews and managing breaking news situations under pressure.
Reporter
DCNF
05.2016 - 04.2018
- Wrote and broke about 70 stories a month with an average audience of 700,000
- Covered a diverse range of topics
- Conducted on-camera interviews and coverage of live events
Reporter
The Mercury
08.2011 - 10.2011
- Brought awareness to new clubs on campus, helping to drive member engagement
- Provided informative coverage of topics by keeping interviews on track
- Sought out off-the-beat stories to bring awareness to diversity of campus interests
Education
Master of Science - Business Analytics
Florida Atlantic University
Boca Raton, FL06-2027
Bachelor’s -
University of Texas at Dallas
Richardson, TX05.2015
Skills
- Press release writing
- Content development
- Podcast production
- Media outreach
- Strategic communications
- Excel, PowerBI, Tableau
- Media monitoring
- Editorial planning
- Social media strategy
Timeline
Director of Media Relations
Florida Atlantic University
06.2023 - Current
Real Estate Reporter
Sun Sentinel
08.2020 - 06.2023
Digital Content Producer
WPEC CBS12
04.2018 - 08.2020
Reporter
DCNF
05.2016 - 04.2018
Reporter
The Mercury
08.2011 - 10.2011
Master of Science - Business Analytics
Florida Atlantic University
Bachelor’s -
University of Texas at Dallas
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