Amber Coakley
Oceanside,CA
Summary
Proactive and goal-oriented Digital News Producer and media professional committed to personal development and team leadership. A strong passion for journalism and storytelling. Flexible with changing assignments and specific needs of different projects. A dedicated individual with a history of meeting company goals. I strive for consistency with a deeply rooted drive to accomplish tasks with purpose.
Overview
13
13
years of professional experience
Work History
Digital News Producer
Nexstar Media Group Inc. / FOX 5 SAN DIEGO
09.2022 - Current
- Prepared written and digital content for website and social media platforms.
- Researched, developed and pitched stories that reflected unique sensibilities of network brand.
- Followed local events closely to immediately break interesting and critical stories.
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Improved audience engagement with proactive strategies across different forms of media.
- Reviewed and edited colleagues' articles for improved flow and voice.
- Verified factual accuracy of news stories to maintain viewer confidence.
- Delivered informative, relevant content by strategically managing stories and coverage.
Digital Content Manager/ Producer/ Journalist
Herring Broadcasting Inc.
03.2017 - 09.2022
- Managed content distribution to online channels and social media platforms.
- Approved, reviewed and edited content flowing to website, approving between 10-15 pieces of content per day.
- Led team of five news content writers.
- Collected data from various sources to determine facts and opinions, and fashioned into cohesive story for broadcast and print news media.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Monitored website and social media traffic.
Copywriter /Email Marketing CRM Manager (Contract)
Digital Marketing Doctor Agency
01.2021 - 11.2022
- Drove marketing efforts by orchestrating email and social media campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Created engaging, clear content for the use of advertising through articles, press releases, website copy, and social media.
- Used SEO techniques to increase traffic and drive up visibility online.
Social Media Coordinator (Contract)
Mainly Mozart
04.2020 - 10.2020
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Created social media content with consistent content and tone.
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
Social Media Coordinator/Editor (Contract)
Laturno Marketing
01.2020 - 10.2020
- Strategically planned, implemented and monitored client's social media content and campaigns using an editorial calendar.
- Analyzed and reported social media and online marketing campaign results.
- Edited video content for client's website and social media publications.
- Increased customer/audience engagement through social media.
- Supported SEO initiatives to improve content, keywords, and branding.
Email Support Representative/Administrative Assistant
Outco
01.2017 - 04.2017
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Resolved problems, improved operations and provided exceptional service.
- Handled client correspondence and tracked records to foster office efficiency.
- Coached new employees on administrative procedures, company policies and performance standards.
Associate Producer/News Writer (Internship)
WKRC-TV - Cincinnati
08.2013 - 05.2014
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Worked out in the field regularly with reporters to conduct interviews and gather information for newsworthy topics.
- Stayed alert, active and ready to respond to any request at any time using variety of available resources.
- Wrote broadcast news scripts and and edited content for web use.
Communications Manager/Counselor
NKU Early Childhood Center
08.2010 - 05.2014
- Produced internal communications for educational projects.
- Supported educational plans through development and implementation of internal and external communication strategies.
- Displayed sensitivity to cultural and linguistic needs of and families served.
- Supervised youth in engaging environment to promote security and safety for all ages.
- Wrote reports for family and caregivers, documenting progress, challenges and milestones.
- Supervised individuals in small group atmosphere to cultivate safety, independence and structure.
- Offered guidance and advice to help cultivate self-esteem and community involvement.
- Implemented a variety of fun and recreational activities for youth groups.
Marketing & Promotions Assistant
Next Era Entertainment
08.2012 - 01.2014
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified appropriate marketing channels and target customers for campaigns.
- Coordinated with social media, public relations and other teams to increase event sales.
Education
Bachelor of Arts - Journalism
Northern Kentucky University
Newport, KY05.2014
High School Diploma -
Hopkins County High School
Madisonville, KY05.2009
Skills
- Integrity
- Verbal and Written Communication
- Creative Thinking
- Web Content Management
- Leadership
- Digital Content Platforms
- Writing and Editing
- SEO Strategies
- Online News Content
- Information Gathering
Timeline
Digital News Producer
Nexstar Media Group Inc. / FOX 5 SAN DIEGO
09.2022 - Current
Copywriter /Email Marketing CRM Manager (Contract)
Digital Marketing Doctor Agency
01.2021 - 11.2022
Social Media Coordinator (Contract)
Mainly Mozart
04.2020 - 10.2020
Social Media Coordinator/Editor (Contract)
Laturno Marketing
01.2020 - 10.2020
Digital Content Manager/ Producer/ Journalist
Herring Broadcasting Inc.
03.2017 - 09.2022
Email Support Representative/Administrative Assistant
Outco
01.2017 - 04.2017
Associate Producer/News Writer (Internship)
WKRC-TV - Cincinnati
08.2013 - 05.2014
Marketing & Promotions Assistant
Next Era Entertainment
08.2012 - 01.2014
Communications Manager/Counselor
NKU Early Childhood Center
08.2010 - 05.2014
Bachelor of Arts - Journalism
Northern Kentucky University
High School Diploma -
Hopkins County High School
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