Amber Compton
MOORE, OK
Summary
Results-driven Sales and Marketing Director with extensive expertise in senior living sales and marketing strategy. Strong track record in occupancy growth, team development, and executing targeted outreach initiatives. Skilled in building community partnerships and enhancing customer experience.
Overview
2026
2026
years of professional experience
Work History
Sales and Marketing Director
Sagora Senior Living
2021 - Current
- Achieved 30%+ occupancy growth through consistent discovery, tour, and follow up with customers.
- Executed marketing plans across a 173-unit community, including cottages, independent, and assisted living.
- Drove proactive lead generation efforts through consistent sales follow-up and strategic market positioning.
- Cultivated strong professional relationships via regular outreach and active community involvement initiatives.
- Planned engaging events for prospects, families, and referral sources to enhance community visibility.
- Utilized CRM systems effectively to track leads, monitor performance metrics, and analyze sales trends.
- Trained and mentored new Sales Directors and Sales Counselors to enhance team consistency and performance.
- Conducted market analysis to identify growth opportunities and inform ongoing strategic adjustments.
Marketing Liaison
Humanity Hospice
2018 - 2021
- Educated patients and families on hospice benefits and eligibility, easing the admissions journey.
- Guided families compassionately through the hospice admissions process, ensuring informed decision-making.
- Cultivated and nurtured relationships with healthcare providers to enhance patient care support.
- Collaborated with case managers and community partners to strengthen patient referral channels.
- Developed strong connections with assigned accounts to maximize referral opportunities and admissions.
- Maintained detailed documentation of daily activities, expenses, and interactions for compliance and reporting.
- Monitored industry trends to identify new opportunities for expanding referral sources and partnerships.
Sales Director
Legend Senior Living
2012 - 2018
- Increased community engagement by conducting tours and follow-ups with families.
- Enhanced visibility and lead generation through strong referral source relationships.
- Facilitated smooth transitions by collaborating with leadership and service teams.
- Provided critical sales support for assisted living and memory care initiatives.
- Assisted with independent living sales to maximize occupancy and revenue.
Education
U. S. Grant High School
Oklahoma City, OKOklahoma City Community College
Oklahoma City, OKUniversity of Oklahoma
Norman, OKSkills
- Sales presentations
- Partnership development
- Sales coaching
- CRM software proficiency
- Metrics tracking
- Referral marketing
- Sales pipeline management
- Competitor analysis
- Marketing plan development
- Solution selling
Timeline
Sales and Marketing Director
Sagora Senior Living
2021 - Current
Marketing Liaison
Humanity Hospice
2018 - 2021
Sales Director
Legend Senior Living
2012 - 2018
U. S. Grant High School
Oklahoma City Community College
University of Oklahoma