Summary
Overview
Work History
Education
Skills
Timeline
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Amber Coulbourne

Annapolis,USA

Summary

Senior Practice Development Manager with 10 years of experience in the medical aesthetics industry, specializing in laser technologies, skincare sales, and business development. Proven track record of driving revenue growth, training high-performing teams, and expanding market presence. Passionate about collaborating with top professionals in the aesthetics field and thriving in dynamic, growth-oriented environments. Committed to continuous development and achieving long-term professional goals through excellence and innovation.

Overview

9
9
years of professional experience

Work History

Senior Practice Development Manager

Alma Lasers North America
09.2022 - Current
  • Account Management
  • Provide consultative sales and support to customers
  • Results-Driven Sales in Aesthetic and Wellness Markets
  • Training and coaching new hires in skincare products and red-light therapy devices to ensure sales success and clinical confidence
  • Hosting weekly development calls focused on skincare sales strategies and performance optimization
  • Creating staff training on aesthetic devices and skincare protocols
  • Enhanced digital presence for client practices through SEO optimization, improved Google reviews, and strategic social media management—resulting in measurable patient growth
  • Developing and implementing staff KPIs, bonus structures, and incentive programs to drive team performance
  • Providing expert-level problem-solving and built strong, lasting relationships with clients in a professional and consultative manner


Performance:

September 2022 – December 2022

  • First representative to launch and manage the DMV territory, ramping up sales by 60% in just four months.
  • Closed 4 capital laser sales, including a 3-laser deal with a strategic client.

January 2023 – December 2023

  • Drove 120% territory growth, generating $1M in revenue and significantly expanding market presence.
  • Spearheaded the launch of the LMNT One red light therapy device, generating $200K in the first two months.
  • Awarded “Most Ramped-Up Territory” company-wide for exceptional performance.
  • Consistently exceeded monthly quota by 15–25%, ranking in the top 5% of the national sales team.
  • Prospected and secured 2–3 new skincare accounts per month through cold outreach and in-person visits.

January 2024 – December 2024

  • Increased overall territory sales by 45% year-over-year.
  • Exceeded monthly quotas by 25–30%, ranking in the top 3% of the sales team nationwide.
  • Maintained consistent growth by adding 2–3 new skincare accounts and 2 red light therapy accounts monthly.
  • Ranked #1 in the region for all four quarters, generating $1.2M in revenue.
  • Promoted to Senior Practice Development Manager, taking on additional responsibilities:
    Training and mentoring new hires
    Leading ride-alongs and weekly development calls
  • Selected for the 2025 Leadership Council for leadership, innovation, and top-tier performance.

January 2025 – June 2025

  • Continued exceeding quota by 20% monthly in early 2025.
  • Achieved half-year sales bonus one month early by closing $82K in skincare sales (vs. $63K target), bringing in 1.3% more revenue than required.
  • Actively supporting the launch of Alma’s new skincare line, scheduled for July 2025, through strategic planning and sales enablement.

Practice Coordinator & Marketing Assistant

O'Donnell Vein and Laser
02.2018 - 02.2022
  • Manage a marketing conversion tool for Aesthetic practice while holding a 90% inbound lead for the month of February
  • Recently sold 6k in gift cards
  • Increased Facebook followers by 157.1% within one month
  • Create all social media content, email blast, surveys etc
  • While collaborating with the providers push Aesthetic sales and promotions while increasing revenue sales by 3x
  • Create and manage multiple SOP’S including patient experience protocol, phone protocol and others Manage all client feedback reviews processes on and regularly promote positive reviews through social media platforms
  • Design, order and assemble OVL/OMA promotional material and giveaways
  • Oversee all Medical Assistants
  • Locate and propose new potential business partnerships (B2B)
  • Managed social media execution, including posting updates and engaging with followers Enhanced campaigns with fresh, on-point content targeted to specific brands and consumers
  • Assist multiple Physicians with cosmetic treatments

Doctor's Assistant

Choptank Community Healthcare Systems
01.2017 - 01.2018
  • Worked closely with multiple Physicians
  • Gathered government documents
  • Vaccinated pediatric patients and educated parents on the government vaccine protocols
  • Obtain full vital signs, perform test per Physicians orders

Doctor's Assistant

Easton Dermatology
01.2016 - 01.2017
  • Implemented therapeutic protocols with multifaceted approaches including positive lifestyle choices, physical therapy, and medications
  • Developed complete, accurate, and compliant patient care charts
  • Assisted MOHS Surgeons
  • Ordered and managed patients’ biopsies
  • Assisted Injector’s with treatments
  • Assisted surgeons with skin cancer removals

Education

Business Communication -

Salisbury University
Salisbury, MD
04.2012

Medical Assistant certification - undefined

Chesapeake College
Wye Mills, MD
04.2013

Skills

  • Sales Strategy & Execution
  • Conducting staff training on aesthetic devices and skincare protocols to ensure product knowledge and service excellence
  • Product Knowledge & Solution Selling
  • Aesthetic Device & Skincare Sales Specialist
  • Capital Equipment Sales Expertise
  • Healthcare & Wellness Product Sales
  • Salesforce

Timeline

Senior Practice Development Manager

Alma Lasers North America
09.2022 - Current

Practice Coordinator & Marketing Assistant

O'Donnell Vein and Laser
02.2018 - 02.2022

Doctor's Assistant

Choptank Community Healthcare Systems
01.2017 - 01.2018

Doctor's Assistant

Easton Dermatology
01.2016 - 01.2017

Medical Assistant certification - undefined

Chesapeake College

Business Communication -

Salisbury University