AMBER CROSS

• Supported all sales activity for major Southern California ports: Los Angeles, Orange County and San Diego.
• Forecasted annual, quarterly and monthly sales goals.
• Created regional sales plans and quotas.
• Prepared and reviewed annual budgets.
• Established processes to achieve sales objectives and related metrics.
• Managed 25 sales specialists and generated over $30 million in event sales, annually.
• Researched customer needs, market trends and competitor activities.
• Identified new product opportunities and target customers
• Collaborated with marketing teams to help sales campaigns reach target audiences.
• Guided and promoted 3 new managers from within.

• Managed team of sales representatives, providing guidance, coaching and support.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Built relationships with customers and community to establish long-term business growth.
• Prepared sales presentations for clients showing success and credibility of products.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Lead and Motivate Sales Team to achieve monthly and annual targets

Highlights

• Lead the only region, Nationally, to achieve 2020 (post-pandemic) goal
• Recognized for Leadership excellence – one of the highest engagement scores in company
• Lead the only port in Region to build back up to pre-pandemic staffing and revenue in Q1 of 2022

• Assisted Director of Sales and General Manager in daily management of Sales Team
• Trained and mentored incoming Coordinators and Sales Managers
• Generated and analyzed weekly reports, and assisted in establishing and promoting quarterly sales incentives for Sales Team
• Led weekly food & beverage meetings to ensure charter and group contracts are accurate. Served as a liaison between charter sales and food & beverage departments to ensure positive communications.

Highlights

• In 2012, promoted ADOS role and also generated almost $1.4Million in charter event revenue, the most for LA/OC location.
• Won Hornblower company-wide Hospitality competitions, for both 1st quarter and Holiday contests – over 500 participants.

• Responsibilities included generating revenue, coordinating and orchestrating corporate and social events, building and presenting full proposals, customer service, organizing and payment of vendors, marketing and networking through outside organizations
• Proactively generated new business by cold calling lists, maximizing referrals and establishing and developing relationships within the industry
• Professionally represents company in several Business Organizations such as ISES OC (International Special Events Society), the Newport Beach Chamber of Commerce, the Irvine Chamber, the Long Beach Chamber and Long Beach CVB

Highlights:

• Provided lead follow-up, fulfillment and closing of sales, exceeding sales goals by over 25% in year 2010; over $1million in revenue
• Member of the “Quality Management Team” whose goal is to identify trends within the customer survey comments and look for ways to improve the experience that guests receive at all times with the company
• Solely organized several Familiarization events with minimal budget. Hosting over 200 prospective clients.

• Served as all around office Assistant and company Representative for Hornblower Cruises & Events, Orange County
• Provided several key tasks, such as daily clerical work and management/coordination of event files to ensure accurate and satisfactory completion.
• Assisted customers with prompt and polite support in-person and via telephone.
• Fielded customer questions to share information about products, availability, and pricing.
• Researched new clients for sales team, inputting contact information into CRM