AMBER Fox Sokolov
Tomball,TX
Summary
Dynamic, results-driven professional with a strong foundation in sales, management, and marketing, complemented by exceptional interpersonal and networking abilities. Known for meticulous attention to detail and a commitment to excellence, consistently delivering high-quality outcomes in fast-paced environments. Proficient in leveraging advanced computing and technology skills, with expertise in a wide range of software applications and social media platforms. Proven track record of fostering relationships that drive business growth and enhance team collaboration.
Overview
14
14
years of professional experience
Work History
Regional Sales Manager
Old Humble Distilling Company
04.2025 - Current
- Led regional sales initiatives to expand market presence and enhance brand recognition.
- Developed and implemented strategic sales plans aligned with company goals and market trends.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Finalized sales contracts with high-value customers.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Executed successful promotional events and trade shows.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Prepared sales presentations for clients showing success and credibility of products.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Managed accounts to retain existing relationships and grow share of business.
- Implemented systems and procedures to increase sales.
- Built relationships with customers and community to establish long-term business growth.
- Organized promotional events and interacted with community to increase sales volume.
Music and Event Promoter and Booking Agent
Promoter and Booking Agent
05.2017 - Current
- Established successful media connections to ensure seamless distribution of advertising content.
- Developed media notices for special events.
- Created consistent advertising plans for organizational alignment.
- Directed campaign team in planning and executing promotional targets successfully.
- Managed creation of dynamic marketing to emphasize a broad spectrum of skills and services.
- Regularly organize and file records to ensure streamlined information management.
- Collaborated with customers to comprehend their needs and offered tailored suggestions.
- Streamlined administrative tasks by efficiently handling documentation, scheduling, and payment processing.
- Assigned tasks to appropriate team members to maintain an efficient schedule.
- Managed heavy equipment movement, oversaw event setups and dismantling, scheduled activities, and guided staff to maintain operational efficiency.
- Established connections with sponsors, musicians, venue staff, and event crew to achieve outstanding performance.
- Partnered with clients, media entities, sponsors, and venues to develop marketing strategies.
- Arranged travel and organized personal affairs for multiple clients.
- Coordinated setup at performance venues to ensure equipment and accommodations met client specifications.
- Serve client needs effectively by leveraging knowledge of current music and media trends.
- Formulated strategies to enhance clients' performance and career growth.
- Collected fees, commissions, and payments consistently to maintain effective business management.
- Guided clients through intricate financial and legal matters.
- Facilitated contract negotiations for client performances.
- Executed crisis communication plans with precision and maintained control over the narrative.
- Created targeted marketing campaigns to capture public attention.
- Crafted engaging press releases to enhance media coverage for events.
- Crafted comprehensive approach to unify brand elements and media messaging.
- Enhanced event visibility by aligning marketing and advertising efforts.
- Coordinated events of varying sizes, adhering to specific budgets and timelines.
- Marketed events to optimize guest participation and achieve client satisfaction.
- Collaborate with facility personnel to meticulously organize event details.
- Ensured successful events by selecting venues that met guest and plan requirements.
- Kept detailed records of labor, material, and service expenses for each event.
Social Media Manager
Venues, Bands, Musicians, Bars, Events, Radio
05.2017 - 02.2025
- Produced and refined multimedia content.
- Expanded client base by implementing effective market strategies.
- Assessed campaign performance to proactively modify strategies for improved results.
- Analyzed competitor data, focusing on pricing, sales trends, and strategic marketing approaches.
- Collected and evaluated consumer opinions using various data mining techniques.
- Collected data to assess potential sales of company offerings.
- Interacted with customers to comprehend their desires and necessities.
- Diagnosed and troubleshot issues on social media platforms including Facebook Suite, Instagram, Twitter, and Snapchat.
- Presented research insights to employees and management using digital reports and direct meetings.
- Managed daily operations, emphasizing efficiency and team collaboration.
- Enhanced HR efforts by solving problems through employee interaction.
- Assessed market conditions and financial metrics to support strategic investment choices.
Sales Brand Ambassador
First Class Models
01.2017 - 01.2025
- Developed brand awareness through engaging product demonstrations and customer interactions.
- Cultivated strong relationships with clients to enhance brand loyalty and retention.
- Executed promotional campaigns, showcasing products at events to increase visibility.
- Provided expert knowledge of product features and benefits to customers for informed purchasing decisions.
- Trained new ambassadors on best practices for effective customer engagement and sales techniques.
- Collaborated with marketing teams to align promotional strategies with brand objectives.
- Developed strong relationships with store managers to secure prime merchandising locations for increased visibility.
- Increased customer loyalty through personalized sales interactions, providing expert product knowledge and recommendations.
- Boosted sales performance by conducting engaging product demonstrations and communicating key brand benefits to customers.
- Accelerated sales growth through strategic upselling techniques that highlighted complementary products or upgrades.
- Provided exceptional customer service, addressing concerns and ensuring satisfaction with purchased products.
- Attended trade shows and industry events to expand professional network and promote brand awareness among potential clients.
- Conducted market research to identify consumer trends and preferences for future marketing opportunities.
- Achieved high client retention rates by establishing rapport with customers, understanding their needs, and offering tailored solutions.
- Generated leads by hosting in-store events, showcasing product features and benefits to prospective customers.
- Enhanced brand awareness with captivating in-store displays and interactive customer experiences.
- Coordinated with cross-functional teams to execute successful product launches that generated buzz in target markets.
- Leveraged social media platforms to share engaging content about current promotions while interacting with customers online.
- Maintained knowledge of current promotions and product features.
- Developed creative displays and signage to draw customers to products.
- Communicated product value, quality, and style to educate and entice potential customers.
- Collaborated with sales staff to identify target customers, promote products and increase sales.
- Maintained accurate records of promotional events and customer interactions.
Radio Host
Outlaw Dave Radio Show
09.2019 - 12.2023
- Research the specific topics, stories and guest backgrounds for new shows to always be well-prepared.
- Share breaking news stories and traffic alerts to inform the local audience of important activities in the area.
- Announce everything going out over the radio within the scheduled time block, including station breaks, musical selections and public service information.
- Operate the control consoles governing all aspects of each broadcast.
- Work with advertisers to prepare commercials showcasing their products and services.
- Confer with producers and assistants to select the content and organize the flow for each program.
- Prepare and skillfully deliver reports covering topics such as the weather, sports and local news.
- Use both scripts and ad-libbed wording to handle tasks such as introducing the show's guests and closing out segments.
- Consult with customers to understand their desires and suggest the best products to meet their needs.
- Coordinate services and equipment for the events such as transportation for guests, catering services and audio-visual devices.
- Plan both small and large events with a unique budget, schedule and client demands.
- Engage the facility's staff in the event planning process to effectively coordinate every detail.
- Organize sponsors to fund events and raise money for charitable organizations.
- Publicize events to bring in the ideal guests to execute a successful event and meet client needs.
- Locate and secure the facilities to make each event a success, verifying the capability of the venues to handle the expected guest numbers and event plans.
- Brought in a new, highly engaged audience by connecting on social media to discuss stories and trending events.
Owner/Operator
Lone Star Balloons
02.2012 - 05.2017
- Managed daily operations, ensuring high-quality service delivery and customer satisfaction.
- Developed and implemented operational strategies to streamline balloon production processes.
- Trained and mentored staff on safety protocols and customer engagement techniques.
- Oversaw inventory management, optimizing stock levels to meet demand efficiently.
- Cultivated strong relationships with clients, enhancing repeat business and referrals.
- Coordinated logistics for event setups, ensuring timely delivery and installation of balloon displays.
- Analyzed market trends to identify new opportunities for product offerings and services.
- Monitored financial performance, implementing cost-control measures to improve profitability.
- Managed day-to-day business operations.
- Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
- Spoke professionally with customers regarding complaints, gathering all necessary information to make educated decisions and address issues.
- Established strong relationships with suppliers, ensuring consistent delivery of goods and services at competitive prices.
- Ensured compliance with relevant regulations, maintaining proper documentation and licensing requirements.
- Developed business plan, processes and procedures to provide superior Product or Service to customers.
- Evaluated company performance against objectives, adjusting strategies as needed to achieve desired results.
- Trained and motivated employees to perform daily business functions.
- Assessed income and expenses and adapted plans to improve profit levels.
- Oversaw the hiring process, selecting highly skilled candidates who contributed significantly to company success.
- Maximized revenue by identifying new market opportunities and implementing targeted sales strategies.
- Collaborated with industry partners to expand networking opportunities, fostering mutually beneficial relationships that drove growth for all parties involved.
- Demonstrated safe driving by following regulations and safety procedures, resulting in zero accidents.
- Minimized delays by planning and adjusting routes to account for changing weather and traffic conditions.
- Kept accurate records of cargo delivery times and vehicle maintenance to provide documentation to dispatch for billing and inventory purposes.
- Inspected trucks and trailers before each trip to assess safety and identify maintenance concerns.
- Managed supplier record tracking and data communications tasks while automating operations to enhance efficiency.
Education
Associate of Science - Medical Microbiology
Lone Star College-Tomball
Tomball, TX05.2008
Veterinarian Nurse - Nursing
Lone Star College-Tomball
Tomball, TX05.2008
Skills
- Business management
- Event coordinating and planning
- Sales
- Marketing
- Promoting
- Advertising
- Networking
- Media Relations
- Communication and negotiation
- Strategize, organize and coordinate employees
- Finance management
Accomplishments
Graduated top 1% of my class in high school & college.
Top music booker and promoter in Texas
Timeline
Regional Sales Manager
Old Humble Distilling Company
04.2025 - Current
Radio Host
Outlaw Dave Radio Show
09.2019 - 12.2023
Music and Event Promoter and Booking Agent
Promoter and Booking Agent
05.2017 - Current
Social Media Manager
Venues, Bands, Musicians, Bars, Events, Radio
05.2017 - 02.2025
Sales Brand Ambassador
First Class Models
01.2017 - 01.2025
Owner/Operator
Lone Star Balloons
02.2012 - 05.2017
Associate of Science - Medical Microbiology
Lone Star College-Tomball
Veterinarian Nurse - Nursing
Lone Star College-Tomball