Dynamic, innovative and enthusiastic communications specialist with over 12 years of experience in all aspects of writing, production development and management for live and taped newscasts. Visionary creator, storyteller and editor with success taking an idea from concept to delivery to produce entertaining and inspiring pieces. Looking to help %%% spearhead it's communication department by collaborating and working closely with strategic and creative teams to develop and produce quality content. Improved 7PM ratings by 15% using specific social media tactics.
Hi, I’m
Amber Gilbert-Selvie
Communications Professional
RIVERVIEW,FL
Summary
Overview
12
years of professional experience
Work History
The E.W. Scripps Company
National News Specialty Producer
2019.10 - Current (4 years & 11 months)
Job overview
- Produced high-quality news segments by researching, writing, and editing content for daily broadcasts.
- Enhanced viewer engagement by consistently developing compelling stories that resonated with the target audience.
- Collaborated with reporters, anchors, and other team members to develop cohesive and informative news stories.
- Streamlined production processes by implementing efficient workflows and systems for story development and scriptwriting.
- Managed tight deadlines effectively, ensuring timely delivery of accurate and relevant news stories for broadcast.
- Coordinated live shots and interviews for enhanced storytelling elements within news segments.
- Increased social media presence by integrating digital platforms into the news production process.
- Developed relationships with sources and community members to identify unique local stories of interest to viewers.
- Maintained strong editorial judgment by selecting relevant topics for daily coverage that aligned with station objectives.
- Worked closely with graphics department to create visually appealing elements that complemented story content.
- Addressed any last-minute changes or breaking news situations calmly and efficiently, maintaining accuracy throughout broadcasts.
- Managed all aspects of special projects, including coordinating resources, timelines, and budgets to ensure successful execution.
- Provided support during live events such as elections or severe weather coverage through effective coordination with various departments involved in the broadcast process.
- Developed innovative ways to present complex information through concise storytelling techniques that captivated audiences'' attention during broadcasts.
- Participated in editorial meetings, pitching story ideas while considering time constraints, available resources, and overall impact on targeted viewers.
- Adhered to strict journalistic standards of accuracy, ethics, and fairness in all produced content for broadcasts.
- Fact-checked breaking news pieces before putting information on air.
- Prepared written and digital content for website and social media platforms.
- Utilized SEO principles to optimize content for search engine rankings.
WFTS-TV (ABC Action News)
News Producer
2016.06 - 2019.10 (3 years & 4 months)
Job overview
- Found appropriate stories and ideas for programming to engage target audiences and hook advertisers for the 9AM newscast.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Facilitated communication between production staff and other departments to synchronize work.
- Diversified storytelling techniques to match different content and keep audiences engaged.
- Spearheaded special projects or initiatives, implementing innovative ideas that contributed to the station''s ongoing success and reputation for excellence in local news reporting.
- Mentored junior producers in best practices for news production, fostering a collaborative work environment.
WCSC-TV (CBS)
News Producer
2012.03 - 2016.05 (4 years & 2 months)
Job overview
- Wrote, edited, and produced 5AM and 7PM newscast.
- Worked with anchors, editors, and director to produce an air clean, competitive show.
- Managed news, sports and weather headlines on digital outlets and on-air.
- Produced five hours of live wall-to-wall coverage of the Emanuel AME Church massacre.
- Extensive experience with wall-to-wall weather coverage including historic South Carolina flooding, hurricanes, ice and snow storms.
- Extensive experience with big story coverage including Walter Scott shooting and removal of South Carolina confederate flag.
- Booked and scheduled guests.
- Managed production equipment.
Education
Winthrop University Rock Hill, SC
Bachelor of Arts in Mass Communications from Broadcast Journalism
01.2009
University Overview
Skills
- Legal Compliance
- Script Writing
- Newscast Planning
- News Management
- Audience Engagement
- Breaking News Coverage
- Fact-checking
- Social Media Management
- Proofreading
- Problem-Solving
- Decision-Making
- Media Relations
- Internal Communications
- Brand Management
- SEO Optimization
- Photo and Video Editing
Accomplishments
Accomplishments
2022 COMMUNICATOR AWARDS DISTINCTION
Film/Video-Documentary for Film / Video / Television
Caught in the Ropes
References
References
References available upon request.
Timeline
National News Specialty Producer
The E.W. Scripps Company
2019.10 - Current (4 years & 11 months)
News Producer
WFTS-TV (ABC Action News)
2016.06 - 2019.10 (3 years & 4 months)
News Producer
WCSC-TV (CBS)
2012.03 - 2016.05 (4 years & 2 months)
Winthrop University
Bachelor of Arts in Mass Communications from Broadcast Journalism
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