Amber Goynes
Dallas,TX
Summary
Dynamic marketing leader with a proven track record at Outdoor Nation, excelling in experiential marketing and client communication. Spearheaded brand activations that significantly boosted sales and repeat trials. Adept at problem-solving and program leadership, I thrive on delivering tailored strategies that meet client objectives and drive measurable results.
Overview
18
18
years of professional experience
Work History
Account Manager Supervisor
The Marketing Arm
Dallas, TX
01.2025 - 02.2025
- Developed strategic marketing plans to optimize client campaign effectiveness.
- Coordinated cross-functional teams for integrated marketing solutions delivery.
- Trained and mentored junior account managers on industry best practices.
- Managed client communications to align with project objectives.
- Collaborated with creative teams to produce engaging marketing materials.
- Implemented strategies that increased customer satisfaction and retention rates.
- Collaborated with departments including marketing, sales, finance, and IT for project success.
- Negotiated contracts with vendors to secure competitive pricing on services.
Regional Marketing Representative
The Marketing Arm
Atlanta `, GA
11.2021 - 01.2024
- Identified opportunities for growth based on changes in consumer behaviour or market conditions within the region.
- Created presentations for prospective clients to showcase products, services, and company mission.
- Collaborated with cross-functional teams including sales, operations, finance, and IT departments on regional activities.
- Evaluated performance of existing programs against objectives set by senior management team.
- Managed budget for regional marketing initiatives including advertising campaigns and sponsorships.
- Implemented digital marketing tactics such as email campaigns and social media outreach.
- Maintained relationships with vendors and media outlets within the region.
- Provided support to local offices in developing their own localized marketing programs.
- Conducted market research to identify customer needs and preferences in the region.
- Generated monthly reports on ROI of regional marketing efforts for senior management review.
- Developed marketing plans to increase sales and brand recognition in assigned region.
- Analyzed data from surveys, focus groups, and other sources to measure effectiveness of campaigns.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
Senior Executive Director, Experiential Marketing
Outdoor Nation
08.2019 - 09.2020
- Led experiential marketing team including vertical structure and business development.
- Increased sales and repeat trial delivering brand activations, strategy, and production for QSR clients Wendy’s, Condado Tacos and Panera Bread nationwide.
- Ongoing communication with clients on demand generation needs, priorities, and results.
- Implemented a workflow with the creative, strategy, digital and field and production teams.
- Participated in the development and planning of customized programs that met client objectives and ROI.
- Tracked key program metrics.
- Implemented training development and program material including presentations, status documents, and recaps.
Experiential Marketing Director
Talon Outdoor
12.2018 - 08.2019
- Managed the production and execution of a $1.5 million sports focused campaign project for Chic-fil-A of the greater Denver area.
- Sports partners included Denver Nuggets, Colorado State Rams, Denver Broncos, Colorado Rockies.
- Launched inaugural Wendy’s breakfast launch street teams program increasing sales and product awareness nationally.
- Assisted in continued sales of experiential marketing initiatives while supporting sales team and leading production team.
Marketing Activation Supervisor
Keurig Dr Pepper – Bai Brands
03.2018 - 12.2018
- Defined marketplace integration, partnering on key events to gain awareness, encourage repeat trial and increase sales.
- Sponsorship negotiations, ideation and execution of experiential marketing.
- Managed field team of 15 employees, including activating multiple events simultaneously.
Advertising Production
Marketing Consultant
07.2017 - 02.2018
- Worked as an independent consultant to provide marketing expertise to clients.
- Developed and deployed a brand ambassador street team program in 8 major markets nationwide directly for Lime Bike during their dockless bikeshare operation launch.
National Account Manager
Grandesign Media Services
01.2017 - 06.2017
- Client management in experiential marketing, delivering tailored ideas based on brand objectives. Client examples included are Anheuser-Busch, Chick-fil-A, Cirque du Soleil, Warner Brothers, and Target Center. Sporting clients included the Kansas City Royals, Super Bowl 2016, the Denver Broncos, and the National Collegiate Hockey Conference.
- Ownership of key account volume quotas.
- Business development, with an accumulation of $500,000 in RFPs in a three-month time period.
- Identify, plan, and execute field marketing programs, product launches, and campaigns.
- Ongoing communication with clients on demand generation needs, priorities, and results.
Senior Producer
Grandesign Media Services
03.2015 - 12.2016
- Continuous management of 75+ vendors at any given time.
- Staffed more than 350 Brand and Field Ambassadors in 2015, and more than 250 in 2016.
- Spending budgets and results.
- Hiring and mentoring of internal team members.
Field Marketing Manager
Independent Contract Roles
01.2007 - 03.2015
- Worked with industry experts to execute field experiential product launch plans.
- Provided marketing communications, accelerating the revenue of products.
- Assured compliance in lead management process and systems.
Tour Manager
Independent Contract Roles
06.2014 - 10.2014
- Tour manager role for Grandesign Media Services, contributing to permanent tenure.
- Recruited, hired, and trained marketing staff executing nationwide event campaigns.
- Launched data collection in the market, and analyzed and examined results.
Education
Associate of Arts -
Tarrant County College
North Richland Hills, TX01.2003
Skills
- Client communication
- Program leadership
- Experiential marketing
- Market analysis
- Business development
- Problem solving
Highlights
- New York University, School of Professional Studies - Experiential and Campaign Marketing Course 2021
- Cornell University, Professional Courses – Certificate in Women’s Entrepreneurship 2021
- The Alliance for Women in Media Board Member 2016-2019
- Alliance for Women in Media, Award of Excellence Gala Award of Excellence Recipient 2017
- University of North Texas Experiential Marketing Presenter 2016-2019
- MediaCon Morton Meyerson Symphony Center Co-Chair 2016-2019
Contact
- PHONE: (469) 396-3976
- EMAIL: goynesamber@gmail.com
- LOCATION: Dallas, TX
Timeline
Account Manager Supervisor
The Marketing Arm
01.2025 - 02.2025
Regional Marketing Representative
The Marketing Arm
11.2021 - 01.2024
Senior Executive Director, Experiential Marketing
Outdoor Nation
08.2019 - 09.2020
Experiential Marketing Director
Talon Outdoor
12.2018 - 08.2019
Marketing Activation Supervisor
Keurig Dr Pepper – Bai Brands
03.2018 - 12.2018
Advertising Production
Marketing Consultant
07.2017 - 02.2018
National Account Manager
Grandesign Media Services
01.2017 - 06.2017
Senior Producer
Grandesign Media Services
03.2015 - 12.2016
Tour Manager
Independent Contract Roles
06.2014 - 10.2014
Field Marketing Manager
Independent Contract Roles
01.2007 - 03.2015
Associate of Arts -
Tarrant County College
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