Amber Griffin
Duncan,SC
Summary
Accomplished Digital Marketing Manager with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
Signalwire
01.2023 - Current
- Achieve consistent monthly growth, bringing in qualified leads MoM through strategic planning and execution to meet company growth goals
- Optimize entire conversion funnel and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages to drive incremental pipeline
- CRO lead on marketing team, enhancing website health by 15%, driving 35% increase in website traffic, and boosting conversion rates by 23%, achieved through strategic A/B testing
- Collaborate across marketing channels to ensure cohesive messaging, aligning growth strategies with broader marketing initiatives.
- Apply analytical prowess to dissect campaign data and identify growth opportunities, focusing on understanding machine learning outcomes for optimal results.
- Responsible for content strategy, managing content team, growing organic PLG motion, competitive intelligence, and outsourced agency relationship
- Partnered with Product, Sales, and Product Marketing for new GTM product launches to build market pipeline and attract new customers while testing new verticals
- Conducted testing on new PPC platforms and paid social to optimize campaign performance and achieve KPIs such as CPC, SQO, CPL, and ROAS
- Spearheaded successful ABM campaigns targeting diverse industries and company sizes generating over $2 million in revenue while leveraging first and third-party data to identify key market opportunities.
- Manage wide range of engaging webinars and events to increase brand awareness, product sign ups, and engage target audience
- Architected GTM tiering, spearheaded lead scoring initiatives, and enhanced data management clean up processes to improve campaign performance
- Proven track record in cross-functional collaboration, driving marketing strategies grounded by data, budget management and reporting
Senior Digital Marketing Specialist
Wonolo
03.2021 - 11.2022
- Growth marketing team lead responsible for competitive intelligence and testing new digital channels
- Executed SEO strategies for on page, off page, and technical resulting in 30% increase in organic traffic
- Responsible for campaign reporting and strategy for new campaigns testing and deployment into new markets
- Executed ABM campaigns for target market customers including paid ads, email nurtures, landing pages, and supporting materials
- Gained 800+ positive new backlinks, improved website health by 13%, and ranked for 3k new keywords in under 6 months
- Created Google Analytics dashboard for automated daily reporting
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts
- Managed multi channel campaigns from start to finish aligning with Lifecycle, PPC, PR, content teams, and organic social
- Lead content strategy and attracted attention of Forbes, Recruitment Daily, TechCrunch, from optimized content
- Planned and executed A/B PPC campaigns, producing 1.14k in conversion and average CTR of 8% (industry average is 2%)
- Executed and lead website redesign including content, optimization, and design updates to maximize company goals
Senior Digital Marketing Specialist
Townsquare Interactive
08.2019 - 03.2021
- Implemented Google Analytics tracking to gain insights into user behavior and inform future marketing strategies.
- Increased lead quality by developing targeted buyer personas based on consumer demographics, behaviors, interests.
- Optimized landing pages for improved user experience and higher conversion rates.
- Conducted keyword research to identify high-traffic search terms for PPC advertising campaigns.
- Actively managed websites, digital content creation, ecommerce, CRM systems, social media, reputation monitoring, and search engine optimization for small businesses across US in various industries
- Responsible for 100+ clients fostering long term relationships, education and upselling to enable client growth
Account Analyst
ScanSource
09.2016 - 05.2017
- Interacted professionally with clear, intentional communication and set appropriate expectations on timeline of deliverables.
- Served as subject matter expert within team when it came to understanding how different industries function financially – offering insight on potential shifts within markets that could impact company performance or account management strategies moving forward.
- Maintained accurate records of all financial transactions, ensuring compliance with relevant regulations and company policies.
- Assisted with budget preparation, monitoring expenditures, and implementing cost-saving measures when necessary.
- Responsible for growing and improving performance of 100 accounts
- Collaborated with management, directors and Vice President to expand and manage several multi-million-dollar accounts
- Strategically managing and underwriting over $81 million in sales while decreasing accounts receivable by 25%
Marketing Analyst
Capsugel
05.2016 - 05.2017
- Improved marketing campaign effectiveness by 20% by conducting thorough data analysis and identifying key performance indicators.
- Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
- Analyzed third-party data and investigated new growth opportunities.
- Served as data architect to assemble, package and disperse rich marketing data to sales teams for field marketing events
- Led teams to design and develop customer- oriented research to facilitate targeted marketing campaigns in specific target locations
Education
Bachelor of Science - Marketing And Management
Lander University
Greenwood, SC05.2017
Skills
- Digital Marketing
- SEM strategy development
- Social Media Management
- Content Marketing Strategy
- Search Engine Optimization
- Brand Development
- Conversion Rate Optimization
- Revenue Generation
- Campaign Management
- KPI Monitoring
- Marketing strategy
- Google AdWords
Platforms
Google Search Console, Google Analytics 4, Google Data Studio, Google AdWords, HTML & CSS, Unbounce, SEMRush, Screaming Frog, Marketo, Salesforce, Gong, 6sense, Craft, Gartner, Looker, Full Story, VWO, Welcome, Google Tag Manager, WordPress, MOZ, Hootsuite, Figma, Google Ad Words, LinkedIn, YouTube, and Reddit.
Timeline
Digital Marketing Manager
Signalwire
01.2023 - Current
Senior Digital Marketing Specialist
Wonolo
03.2021 - 11.2022
Senior Digital Marketing Specialist
Townsquare Interactive
08.2019 - 03.2021
Account Analyst
ScanSource
09.2016 - 05.2017
Marketing Analyst
Capsugel
05.2016 - 05.2017
Bachelor of Science - Marketing And Management
Lander University