Amber Hall
Fremont,CA
Summary
Innovative Software Engineer with over 2 years of expertise and a passion for crafting seamless user experiences through front and back-end development. Equipped with a strong background in website design and technical communication. Excellent in curating technical solutions by leveraging algorithms, analyzing performance metrics, and identifying areas of improvement to meet customer needs. Successful in testing features and developing automated processes to maximize system operational efficiencies.
Overview
6
6
years of professional experience
Work History
Software Engineer Intern
Verse
06.2023 - Current
- Collaborated with Head of Design to create sleek and innovative user interface (UI) for clean energy procurement application written in HTML, Tailwind, React, and Next.js from static wireframes developed in Figma
- Delivered developer-centric solution through custom React hook, enabling effortless feature flag utilization and accelerating feature development cycles
- Implemented end-to-end testing for authentication process using Cypress, Clerk and Mailisk to mock sign up, login and forgot password flows which reduced manual QA time by 84%
- Leveraged FullStory's API to seamlessly integrate its data into energy portfolio application. Analyzed user behavior via session recordings, leading to 15% decrease in abandonment rates and 10% increase in average session duration
- Developed client-side LLM chat features with gRPC and protobuf backend interfaces to collect and analyze user feedback, improving customer satisfaction with responses 26%
Associate Software Engineer
Red Ventures
11.2021 - 03.2023
- Added support for multiple WebVTT files used to display Captions and Subtitles on internal video player (built on Video.js) to improve customer accessibility over 1.2 million viewers per day
- Refactored scroll event listener from rectangular coordinate logic to more modern and maintainable JS Observer API. Increased ad viewability 13% across brand sites
- Implemented tiered advertiser video storage in AWS S3 with Terraform to reduce cloud storage costs by 19% per month
- Wrote integration tests for simulated mobile and desktop video player environments with Device Farm, Appium, WebdriverIO and Jasmine across 3 dozen browser-version combinations
Performance Analyst
Red Ventures
San Francisco, CA
04.2021 - 10.2021
- Re-allocated campaign budget based on ad performance in areas such as click-through rate, impressions, brand safety, and viewability per client standards. Handled high-profile accounts worth up to $6M and internal brand sites such as CNET, Bankrate, and CreditCards.com
- Strategically added/removed keyword segments in Google Ad Manager to target customers based on campaign initiatives and closely monitored effectiveness with Google Ad Manager and Burt Intelligence
- Completed internal boot-camp spanning 4 months while handling analyst duties through Internal Tech Academy at Red Ventures to transition from current team to Associate Engineer role
Web Publisher
Bulo Shoes
San Francisco, CA
01.2019 - 04.2021
- Provided front-end website development using WordPress and other editing software. Implemented rewards feature on e-commerce site to enhance marketing objectives and increase customer retention by 13%
- Coordinated with design and media teams to develop high-quality creative assets. Utilized Photoshop and image-editing skills to create clean and sharp product imagery for Shopify and digital marketing materials
Project Management Intern
Camille Rose Naturals
New York, NY
12.2017 - 12.2018
- Utilized Adobe Creative Suite to create materials such as press releases and brochures to increase brand awareness 16% in three-month span
- Demonstrated high level of initiative and creativity while tackling difficult tasks. Spearheaded development of monthly email campaigns using MailChimp to provide direct product updates and sales to customers
Education
Master of Science - Computer And Information Technology
08.2024
Engineering Retreat -
05.2023
Collaborated on a smart fashion application allowing users to find sustainable alternatives to fast fashion items built with React + Node + Go + PostgreSQL
Bachelor's - Technical And Scientific Communication
12.2021
Skills
- JS Frameworks: React, Vue, Express, Nextjs
- Go
- Databases: MongoDB, MySQL, PostgreSQL, DynamoDB
- Source and Version Control: Git, GitHub
- HTML5/CSS3
- Storybook
- Software Testing and Validation
- API Development
- Object-Oriented Programming (OOP)
- Amazon Web Services
- Web Applications
- Atlassian JIRA
- Design Patterns and Principles
- Verbal and Written Communication
- CI/CD Management
Timeline
Software Engineer Intern - Verse
06.2023 - Current
Associate Software Engineer - Red Ventures
11.2021 - 03.2023
Performance Analyst - Red Ventures
04.2021 - 10.2021
Web Publisher - Bulo Shoes
01.2019 - 04.2021
Project Management Intern - Camille Rose Naturals
12.2017 - 12.2018
University of Pennsylvania - Master of Science, Computer And Information Technology
Recurse Center - Engineering Retreat,
University of Central Florida - Bachelor's, Technical And Scientific Communication
Volunteer experience
Tech Mentor, 01/2022 - 12/2022
Road to Hire – Charlotte, NC
Mentored high school seniors, college students, and young professionals while they attended their cohorts and helped troubleshoot bugs, pair-program, and provide feedback on presentations and mock technical interviews.
Mentor, 02/2023 - Current
Underdog Devs
Provided mentorship to aspiring developers who are either formerly incarcerated or from an economically disadvantaged background. Met weekly with mentees to pair-program and provide feedback on code.
Volunteer experience
Tech Mentor, 01/2022 - 12/2022
Road to Hire – Charlotte, NC
Mentored high school seniors, college students, and young professionals and helped troubleshoot bugs, pair-program, and provide feedback on presentations and mock technical interviews
Mentor, 02/2023 - Current
Underdog Devs
Provided mentorship to prospective developers who are formerly incarcerated. Met weekly with mentees to pair program and review c
Similar Profiles
ARVIND SINGH SAJWANARVIND SINGH SAJWAN
Ad Sales Executive at VerseAd Sales Executive at Verse
Max HarrisMax Harris
Programming Intern at The VerseProgramming Intern at The Verse
Vinay K NVinay K N
Senior Analyst - Data Engineering at Verse Innovation Pvt LtdSenior Analyst - Data Engineering at Verse Innovation Pvt Ltd