Amber Himmel

• I create content that markets and reviews several different skincare brands, makeup brands, clothing brands, local events, and restaurants.
• I have accumulated over 1,000 new followers in less than a year.
• I have accumulated over 100,000 views on many of my videos and 150,000 likes on my TikTok account alone.
• I've done some freelance editing and filming for creators and businesses that found my page and asked for assistance on their content (e.g. captured and edited an ad and digital portfolio for Candas Advertising located in St. Petersburg, Florida).
• I have received PR products from brands such as Bloom, Thome, and Ardant Jewelry and free beauty treatments from local creators/stylists looking to boost their engagement.

• Canva and Capcut certified and highly skilled in content creation, advertising, and brand storytelling across Instagram, Facebook, and TikTok.
  • Developed engaging content for multiple social media platforms.
  • Managed social media accounts and consistently scheduled posts through Canva content calendars.
  • Experienced in event promotion and planning, and cross-functional communication, with strong interpersonal relationships across all levels of staff and leadership.
  • Known for a proactive approach, a creative eye, and a deep understanding of the variety of platform algorithms and other marketing metric tools that build brand recognition.
  • Monitored social media trends and audience engagement metrics.
  • Promptly responded to customer inquiries and comments on social media, enhancing engagement and increasing foot traffic in the restaurant.

• Provided exceptional service to all guests, with a consistently positive attitude, quickly earning the respect of both guests and colleagues at an upscale hotel.
• Responsible for handling money, providing recommendations for food, beverages, and things to do in Tallahassee, and assisted banquets and private events for 250+ at once.
• I took on leadership responsibilities by training new staff, and successfully managing high-pressure shifts and large parties.
• Recognized frequently in guest feedback for delivering a memorable dining experience.
• Spearheaded the restaurant’s social media efforts by creating polished, brand-aligned content, showcasing initiative, and creativity beyond core responsibilities.
• Upsold 80% of served patrons each night by promoting specials, and guiding customers to specific food and beverage items.
• Served over 100 patrons during the season across more than 6 tables, generating $3,000 in revenue each night.
• Promoted to bartend because of management's trust in my work ethic, and extensive knowledge of the drink menu.

• Captured high-quality images for events and projects including Senior photos for FSU students, modeling portfolios, and promotional shoots for R&R Eatery/IHG Hotel Indigo Tallahassee events.
  • Edited photos using industry-standard software to enhance visuals such as Adobe Lightroom and Photoshop.
  • Collaborated with clients to meet their vision and requirements.
  • Managed equipment setup and breakdown for photo shoots.
  • Maintained organized digital files and archives of completed work for clients through Google Drive.
  • Gave advice and direction on poses, props, and backgrounds for each shot taken.