Amber Hopp
Wyomissing,PA
Summary
Dynamic marketing professional with a proven track record at Redner's Warehouse Markets, specializing in social media marketing and content creation. Successfully launched an influencer campaign that boosted audience engagement, while enhancing brand visibility through strategic digital marketing initiatives. Strong public relations skills complemented by a commitment to exceptional customer engagement.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Redner's Warehouse Markets
Leesport, PA
08.2024 - Current
- Developed and launched 'Come Shop & Cook with Amber,' an in-house influencer campaign showcasing grocery shopping, meal ideas, and cooking content to engage young adult shoppers.
- Created an executed social media strategies across platforms Facebook, Instagram, Twitter) to enhance brand awareness and audience engagement.
- Produced compelling multimedia content, including graphics, videos, and written posts, to support marketing initiatives.
- Monitored social media performance metrics to optimize engagement and campaign effectiveness.
- Assisted in public relations efforts, including drafting press releases, media outreach, and monitoring industry trends.
- Supported marketing campaigns, product launches, and promotional activities through content creation and event coordination.
- Provided customer service via digital channels, ensuring positive guest experiences, and brand reputation management.
- Collaborated cross-functionally with internal teams to align marketing efforts with business goals.
Marketing Intern
Redner's Warehouse Markets
Leesport , PA
08.2019 - 08.2024
- Assisted the marketing team in content creation, social media management, and campaign execution.
- Supported public relations efforts, including drafting press materials and coordinating media outreach.
- Helped plan and coordinate company events, ensuring successful execution and audience engagement.
- Gained hands-on experience in digital marketing, content creation, and customer engagement strategies.
Education
Bachelor of Arts - Mass Communication
Louisiana State University
Baton Rouge, LA05-2024
Skills
- Social media marketing
- Content creation
- Digital marketing
- Public relations
- Event coordination
- Customer engagement
Timeline
Marketing Specialist
Redner's Warehouse Markets
08.2024 - Current
Marketing Intern
Redner's Warehouse Markets
08.2019 - 08.2024
Bachelor of Arts - Mass Communication
Louisiana State University
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