Amber Hubbard

• My role is focused on digital marketing and email strategies for AEDSuperstore, Heartsmart, AED.com, and American AED. I develop and manage retention campaigns aimed at increasing customer loyalty, reducing churn, maximizing lifetime value, and driving repeat purchases across all brands.
• I oversee the execution of targeted email marketing initiatives, leveraging data-driven insights and project management to ensure alignment with business growth objectives.
• By combining strategic planning with a results-driven approach, I optimize engagement and conversion rates through personalized messaging and segmentation.

Areas of Expertise:

• Digital marketing strategy
• Email campaign development and automation
• Customer retention and lifecycle marketing
• Data-driven optimization and analytics
• Audience segmentation and personalization
• Promotional planning and execution
• Project management and cross-functional collaboration

• As a Digital Marketing Strategist managing three eCommerce sites: AEDSuperstore, Heartsmart, and AED.com. I develop and execute data-driven strategies to drive traffic, boost conversions, and enhance customer engagement, ensuring each site achieves its business goals, and remains competitive in the market.

• As a Marketing Campaign Specialist for AEDSuperstore, Heartsmart, and AED.com, I develop and execute strategic email and digital marketing campaigns that drive engagement, conversions, and customer retention.
• With a deep understanding of the AED and emergency preparedness industry, I craft targeted messaging that educates, informs, and empowers individuals and organizations to invest in lifesaving equipment.

Areas of expertise:

• Email marketing strategy and automation
• Customer segmentation and lifecycle campaigns
• Data-driven campaign optimization
• Promotional planning and execution
• Content development for B2B and B2C audiences

• Develop, execute, and refine integrated online/offline demand generation, retention and customer acquisition marketing campaigns specific to the brands they are assigned to.
• Collaborate with internal sales teams on the development of content, offers and asset development.
• Write creative briefs and work closely with the design & development team on creative development and online and offline production.
• Write and edit marketing copy for email, direct mail, collateral and collaborate on the development of web copy.
• Strategize and execute A/B and multivariate tests for email, direct mail and landing pages.
• Provide timely reports on campaign and channel performance as well as optimization recommendations.
• Identify new vertical or segment opportunities and work with sales team to build the outreach lists as well as all sales materials needed for sales team to move prospects through the sales funnel.
• Work with VP of Marketing on conversion rate optimization tests to ensure our website is continuing to convert as many visitors to sales and to maximize the average order value.
• Serve as the project manager in the development and execution of marketing campaigns.
• Develop and strategize a brand overhaul and evolution plan.

• Outbound Call and Lead Generation.
• Medical Direction and Oversight Lead Follow-up (Existing customers without MDAO).
• Dedicated Quote follow-up.
• Up-Selling/Cross-Selling.
• Publication Lead Follow-up.
• Association Lead Follow-up.
• Manufacturer Lead Follow-up.
• Follow up on residuals from Post Card Program (return mail and no-reply).
• E-Mail Up-Sell Program.
• Outdated AED/Upgrade Program.
• AED Outlet Up-Sell on Accessories.
• New Industry Lead Generation and Follow-Up.

• Deliver exceptional service experiences to customers requesting support via phone, email, and live chat.
• Create quotes and process orders for customers in an efficient and accurate manner.
• Delivered exceptional customer service with reliability and professionalism.
• Develop strong relationships with customers while becoming a trusted consultant in assisting them with making decisions based on their needs.
• Collaborated with team members to fulfill customers' comprehensive needs.