AMBER HUFFMAN
Denver,NC
Summary
Results-driven marketing professional with a proven history of developing brand stories that focus on the needs of the customer. Elevates the end-user experience and builds brand trust by promoting long-term, sustainable value offerings. Propels brand awareness and customer conversion through effective and consistent product messaging, positioning and differentiation across all sales channels. A marketing strategist and visionary, leveraging digital innovation and driving transformative behaviors to generate business growth.
Overview
9
9
years of professional experience
Work History
Sr. Brand Manager
HUSQVARNA
05.2022 - Current
- Responsible for leading all aspects of North American brand strategy for product portfolio exceeding ~$100 MM/year in sales.
- Collaborates with global and regional cross-functional teams to ensure consistent messaging across all channels and on-time execution of complex projects.
- Acts as champion of end-user and applies consumer research to develop and execute effective marketing campaigns. Shapes long term BU vision and deploys strategies and tactics to deliver that vision on annual basis through aligned integrated marketing and business plans.
- Develops and executes breakthrough strategic marketing plans to achieve business unit objectives; inclusive of traditional marketing, digital marketing, trade advertising, influencer and ambassador programs, industry sponsorships, and online education platforms
- Identifies and conducts (internally and with agencies) market segment research, identifying opportunities to close knowledge gaps, inform strategic decisions, increase sales, and generate higher ROI
- Executes all national and regional marketing events and trade shows; responsible for strategy, booth design, activation, content and messaging
- Conceptualizes, briefs and executes product launches across all channels and intermediaries; sets strong KPIs, tracks results and provides summary overview to executive leadership team on monthly basis
- Cross-functional leader and contributor with strong ability to drive internal stakeholders and outside agencies to deliver on campaign creative and brand messaging for all commercial channels
Regional Market Segment Manager
TESA TAPE
06.2021 - 05.2022
- Responsible for strategically developing and managing Flexo Print & Paper product portfolio for North America by crafting effective, market-informed solution strategies for a product assortment exceeding $30 million a year in sales.
- Supported product segmentation and VOC activities that promote market/customer pull resulting in recurring purchase, from innovative product development phase to effective realization of product and service offering.
- Achieved profitable and exponential sales growth while sustainably increasing tesa's market share within FP&P market segment. Responsible for providing commercial leadership across product portfolio, resulting in achievement of sales and margin plans according to goals of BU.
- Outlined road-map of all product assortment launch plans to achieve multi-million dollar exponential sales growth YOY; collaborating with Marketing Communications to develop both regional and global, integrated campaigns
- Promoted the sustainability of products within tesa's FP&P product portfolio by leading project task forces and new product development initiatives to achieve target market growth goals of over 8% YOY
- Promoted tesa's FP&P product assortment to customers and the sales team through direct interaction by clearly communicating capabilities and solutions; resulting in assortment growth of 116% YOY
Product Marketing Manager
TESA TAPE
10.2019 - 12.2020
- Responsible for working in tandem with regional sales leadership to achieve sales and margin goals of Business Unit.
- Aligned on and crafted strategy and messaging around tesa's Print & Paper product assortment for North America.
- Managed North American product offering as assigned, including communication, market analysis, internal measurements, and coordination of industry association interactions and industry events.
• Drove market development through facilitating and executing regional product launches and collaborating on global, integrated campaigns
• Provided sales support (monitoring cost fluctuations, maintaining assigned product pricing, market intelligence, etc.) to ensure target growth plans for tesa's P&P product assortment were met
• Crafted commercial pricing strategy for product portfolio to maximize margin and profit potentials
• Collaborated with Sales and Operations/Supply Chain to ensure product forecasting accuracy
• Supported implementation of BU strategy through market concepts and programs
Account Manager
WESTROCK
08.2014 - 10.2019
- Managed business portfolio of $5 million
- Analyzed market trends, forecasted annual sales, and communicated data to customers through reports and presentations.
- Drove year over year incremental sales growth of 10%
- Developed new opportunity pipeline exceeding $10 million in potential revenue
- Supported customer operations by determining technical cost savings estimated at $1 million/year
- Supervised qualification of new packaging specs for customers; planned, attended, and tracked trials as required in customer(s) plants
Education
Bachelor of Science - Graphic Arts and Imaging Technology
APPALACHIAN STATE UNIVERSITY
Boone, NC08.2014
Skills
- Microsoft Office Suite
- Adobe Creative Suite
- CRM Software
- Brand Development
- Strategic Marketing
- Consumer Research
- Critical Thinking
- Campaign Activation
- Sponsorship Enhancement
- Marketing Communications
- Content Development
Timeline
Sr. Brand Manager
HUSQVARNA
05.2022 - Current
Regional Market Segment Manager
TESA TAPE
06.2021 - 05.2022
Product Marketing Manager
TESA TAPE
10.2019 - 12.2020
Account Manager
WESTROCK
08.2014 - 10.2019
Bachelor of Science - Graphic Arts and Imaging Technology
APPALACHIAN STATE UNIVERSITY