Amber Kenny
Los Angeles,CA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
8
8
years of professional experience
Work History
Brand & Global Partnerships Manager
DreamWorks Animation Television
03.2023 - Current
- Collaborated with cross-functional teams to develop integrated marketing plans, maximizing reach and impact for the launch of over 25 television seasons or specials
- Oversaw the creative for a global partnership programs including McDonald's Happy Meal and Energizer for Jurassic World: Chaos Theory
- Coordinated with design and media teams to develop high-quality creative assets.
- Mentored junior team members, fostering a culture of professional growth and development within the department.
- Implemented comprehensive competitor analysis practices to maintain a competitive edge in the marketplace.
- Streamlined processes within the marketing department, improving team efficiency and effectiveness.
Social Media Manager
DreamWorks Animation Television
08.2021 - 03.2023
- Won 2023 Children's & Family Emmy for Outstanding Public Service Initiative for "Gabby's Kid Power Challenge"
- Managed multiple social media platforms, ensuring consistent brand voice for over 20 brand pages- both domestically and for 6 international key markets
- Launched successful digital marketing campaigns that achieved goals for release of over 50 television seasons/specials; managing agency and in-studio relationships
- Allocated and created strategy for the $250,000 social boost budget. Utilized analytics tools to track performance, adjusting strategies to maximize effectiveness.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Directed both film and photo shoots as needed for content
Marketing Asset Manager
DreamWorks Animation
07.2018 - 08.2021
- Led team of Asset Coordinators and their daily workflow
- Oversaw marketing assets for all future, current, and legacy
DreamWorks Animation TV shows - Interfaced directly with TV distributors (Netflix, Hulu, Peacock, Apple) to ensure all assets required were delivered within their timeline
- Managed day-to-day operational aspects of project and scope.
- Created new systems to streamline processes
- Selected for CONNECT Program for high-performing managers within NBCU
TV Marketing Asset Coordinator
DreamWorks Animation
05.2016 - 07.2018
- Managed entire lifecycle of TV stills- from selecting, routing to legal, various departments ordering, and delivery both internally and to external partners
- Tracked and processed invoices for approval and payment.
Education
Bachelor of Arts - Theatre Arts
California State University - Fullerton
Fullerton, CAUPRIGHT CITIZENS BRIGADE THEATRE
Los Angeles, CAIO WEST THEATRE
Los Angeles, CASkills
- Creative Problem Solving
- Strategic Planning and Alignment
- Performance monitoring
- Partnership Building
- Campaign Planning
Timeline
Brand & Global Partnerships Manager
DreamWorks Animation Television
03.2023 - Current
Social Media Manager
DreamWorks Animation Television
08.2021 - 03.2023
Marketing Asset Manager
DreamWorks Animation
07.2018 - 08.2021
TV Marketing Asset Coordinator
DreamWorks Animation
05.2016 - 07.2018
Bachelor of Arts - Theatre Arts
California State University - Fullerton
UPRIGHT CITIZENS BRIGADE THEATRE
IO WEST THEATRE
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