Amber Klvana

• Develop and manage +10M in annual media spend for all sales channels (wholesale and DTC)
• Responsible for forecasting and planning revenue growth for all acquisition channels
• Responsible for growing acquisition channel revenue by 290% since my start in 2021 (+9M)
• Responsible for growing customer acquisition by 85% and new customer AOV by 45% since my start in 2021
• Oversee and manage the brand's entire digital and omni-channel presence to optimize brand equity, credibility, and demand
• Develop and manage full-funnel media plans to meet overall business objectives (acquisition channels are responsible for 65% of overall DTC growth and 20% of overall business growth YoY) to generate brand awareness, demand, and sales
• Develop and manage the affiliate and performance influencer channels to drive brand awareness and sales
• Plan and launch full funnel media campaigns across all digital advertising channels and paid influencer campaigns for new product innovation and product launches to create awareness, demand, and sales
• Leverage data-driven insights, competitor research, and consumer interest to create optimal full-funnel media plans to drive demand and sales for product launches and evergreen campaigns
• Manage the entire content flywheel including all content creators for full-funnel media campaigns
• Create and manage relationships with media vendors, influencers, agencies, and brand partners to optimize all acquisition campaigns.
• Track, analyze, and report on all acquisition channel performance (digital advertising, affiliate, and performance influencer) to the entire team and leadership
• Manage a team of media buyers, creative and affiliate strategists, and graphic designers responsible for executing marketing strategies across all acquisition channels.

• Revolutionized and optimized the digital strategy by bringing all media-buying in-house, leading to a 290% increase in new customer acquisition revenue since 2021 while streamlining media operations and reducing agency costs
• Developed and implemented the affiliate influencer program to drive brand awareness, demand, and new customer revenue, while also generating brand interest and equity through third-party validation
• Developed and scaled the performance influencer program to create dedicated & guaranteed product conversation for new product innovation & evergreen campaigns
• Grew & manage a team of media buyers, creative strategists, affiliate coordinators & graphic designers

• Managed media agencies & partners to meet acquisition & new customer goals
• Managed and optimized all media spend for lower funnel acquisition channels
• Managed email & sms retention channels to ensure all retention revenue goals were met

• Developed comprehensive media strategies to increase brand awareness and reach target audiences
• Implemented A and B testing methods to compare different versions of creative assets
• Negotiated contracts with vendors related to media buying activities
• Managed and curated content for paid advertising campaigns ensuring alignment with brand voice and objectives
• Designed creative campaigns that utilized a variety of digital platforms, including paid social, CTV, & podcasts
• Assessed ROI for all paid media initiatives and adjusted tactics accordingly

• Managed digital marketing campaigns on a day to day basis to reach client KPIs such as brand awareness, website traffic, acquisition and increasing sales
• Strategized, executed, and optimized digital campaigns
• Researched and identified target audiences for programmatic, social, and Google campaigns
• Launched, managed, and optimized paid social media campaigns across META, TikTok, Instagram, Google, Progrommatic & YouTube campaigns
• Weekly reporting & analysis to the leadership team & clients

• Negotiated, bought, tracked and optimized multi-platform media campaigns •Researched new media strategies while developing media campaigns

•Administered multi-media plans and programs

•Analyzed, executed and optimized online acquisition campaigns

•Identified, negotiated, and executed written agreements with cost-effective and targeted media sources

•Managed media research and planning for all media placements

•Created 360 media campaigns including print, digital, television, radio, and outdoor media

•Managed market-specific communications with local and national media partners; served as project coordinator leading day to day communication