Summary
Overview
Work History
Education
Skills
Website
Timeline
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Amber Luis

Garner,NC

Summary

Dynamic marketing professional with proven expertise at Brasco /// Marketing, Juniper Networks, and Capital Air Filters in field marketing, graphic design, and digital strategy. Adept at client relationship-building and creative problem-solving, I successfully enhanced audience engagement through compelling marketing materials and strategic initiatives. Proficient in Adobe Creative Suite, I thrive in fast-paced environments, driving impactful results and fostering collaboration across teams.

Overview

5
5
years of professional experience

Work History

Partner Development Coordinator

Brasco
03.2022 - Current
  • Lead business development tasks including proposal development, new project scoping, and client onboarding
  • Facilitate seamless transitions between business development and internal teams to enhance client experiences
  • Provide support for agency marketing initiatives and assist in the integration of new clients
  • Perform market research to identify potential clients and competitors, contributing to strategic business development efforts
  • Supports company marketing efforts including email marketing development and business development strategies
  • Demonstrated strong problem-solving skills and adaptability in a dynamic, high-growth environment
  • Utilized expertise in Microsoft Office Suite, Adobe Creative Suite (including InDesign), and Basecamp to manage projects and communications effectively
  • Led the transition of the company's CRM from start to finish, which included data cleaning, setting up HubSpot properties, managing users, and providing training for Account Managers

Field Marketing Specialist II

Juniper Networks
01.2022 - 10.2022
  • Developed compelling marketing materials, including registration pages, invitation and reminder emails, and LinkedIn messaging, to enhance audience engagement and effectively capture target demographics
  • Strategically planned and executed marketing initiatives while leveraging referral networks to drive business development and expand market reach
  • Collaborated with partner and enterprise account managers to orchestrate successful field marketing events, ensuring seamless execution and impactful participation
  • Provided dedicated support to four Field Marketing Managers simultaneously, enhancing team productivity and project delivery
  • Designed and implemented Outreach sequences tailored for Sales Development Teams, optimizing lead generation and follow-up processes
  • Managed lead uploads to Salesforce and generated comprehensive reports for sales and marketing teams, facilitating data-driven decision-making
  • Fostered collaboration among sales, service, and management teams to align marketing strategies with business objectives
  • Oversaw payment processes, vendor communications, and logistics for multiple field events, ensuring all operations ran smoothly
  • Coordinated the Product Bootcamp schedule and created targeted landing pages, effectively engaging buyers and potential customers
  • Organized and developed marketing materials for high-impact webinars, contributing to the success of recurring educational events
  • Utilized various technical platforms, including Canva, Hopin, Splash, Jira, Salesforce, Adobe Creative Cloud, Outreach, and ZoomInfo, to enhance marketing efforts and achieve team goals

Sales Development Representative

Juniper Networks
05.2021 - 01.2022
  • Completed 70 calls per day, primarily cold calls
  • Identified and created new qualified sales opportunities
  • Developed and nurtured relationships with prospects and then acted as the initial point of contact
  • Technical platforms: Outreach, Salesforce, Microsoft Office

Marketing & Customer Service Associate

Capital Air Filters
08.2020 - 05.2021
  • Managed all social and professional media such as Facebook Marketplace, Instagram, Google Shopping, and the company website store
  • Launched and developed content for the new e-commerce website through Shopify
  • Focused on SEO that drove traffic to new online store
  • Managed sale processing, organized office functions, and oversaw daily operations
  • Assisted customers with product guidance
  • Processed orders through Amazon Seller, eBay, Shopify, and Etsy
  • Technical platforms: WordPress, Shopify, Amazon Seller, Facebook Ads, Google Ads

Digital Marketing and Graphic Design Intern

Guideposts
11.2019 - 05.2020
  • Assisted in various advertisement projects including video, email, and social media
  • Designed new promotional ideas for existing product advertisements
  • Collaborated with the marketing team to develop concepts for new product launches, digital campaigns, and promotions
  • Edited and developed design briefs for upcoming books and magazines
  • Technical platforms: Facebook Ads, Canva, Adobe Photoshop, Adobe Illustrator

Education

Bachelor of Science - Marketing, Graphic Design

Sacred Heart University
Fairfeild, Connecticut
01.2020

Skills

  • Field Marketing
  • Digital Marketing
  • Graphic Design
  • Creative Problem-Solving
  • Client Relationship Building
  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • Splash
  • Salesforce
  • ZoomInfo
  • Rocketreach
  • Zoom Meetings
  • Hopin
  • Jira
  • Smartsheet
  • Mailchimp
  • Outreach
  • Full Microsoft Suite
  • Oracle Eloqua Marketing Automation Platform

Website

http://amberjluis.weebly.com/

Timeline

Partner Development Coordinator

Brasco
03.2022 - Current

Field Marketing Specialist II

Juniper Networks
01.2022 - 10.2022

Sales Development Representative

Juniper Networks
05.2021 - 01.2022

Marketing & Customer Service Associate

Capital Air Filters
08.2020 - 05.2021

Digital Marketing and Graphic Design Intern

Guideposts
11.2019 - 05.2020

Bachelor of Science - Marketing, Graphic Design

Sacred Heart University

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Amber Luis