Experienced with analyzing market trends and business operations to inform strategic decisions. Utilizes strategic planning to drive organizational growth and efficiency. Track record of effective team collaboration and achieving measurable results. Known for proactive approach to problem-solving, reliability, autonomy and adaptability
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Business Strategist
The Business Advisory
01.2024 - Current
Evaluated organizational structures and implemented best practices in change management, fostering a culture of continuous improvement within the company.
Implemented data-driven approaches to identify trends, optimizing marketing campaigns for maximum return on investment.
Collaborated with sales teams to develop tailored solutions for clients'' unique challenges, resulting in increased customer satisfaction rates.
Developed pricing models based on competitor analysis and market trends to optimize revenue generation while maintaining competitive positioning.
Led workshops and training sessions for employees at various levels, enhancing their skills in strategic thinking and problem-solving techniques.
Analyzed customer feedback data to identify areas of improvement, implementing changes to enhance the overall customer experience to increase LTV and retention
Evaluated current processes to develop improvement plans.
Client success and delivery for 6,7, and 8 figure business owners to build scalable, self led, sellable companies
Interim VP Sales/ Marketing
Freelance Strategist
09.2021 - 01.2024
Interim Integrator to the CEO - The Brandon Group (Recruiting firm in Building Materials)
Onboarding/ Offboarding employees
Liaise between CEO and company vendors
Offer development, program design and delivery
Networking with industry leaders
Content copywriting and graphics
Association outreach for strategic content partnerships
Interim VP of Sales/Marketing - Online Coaching Company - The ReLaunch Co.
Collaborate with the marketing division; Track consumer behavior; Maintain positive and supportive relationships with clients.
Develop and drive key sales strategies and initiatives
Strategic planning based on data analysis
Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Accountability Division Manager and Business Strategist
The Business Advisory
06.2020 - 08.2021
Online Business Strategist for 6,7 and 8 figure business owners and their teams
Train in techniques for brand Building/ visibility, developing programming/ pricing and market positioning
Established metrics for success, monitoring performance and making adjustments to strategies as necessary.
Developed and executed marketing campaigns that significantly increased brand visibility and market share.
Review and develop copywriting for clients
Led division through period of significant organizational change, maintaining focus and achieving key objectives.
Role design to align every role to contribute to bottom line profitability
Enhanced team performance by establishing clear goals and providing regular feedback and coaching.
Develop onboarding client and employee curriculum
Implemented customer feedback system that led to noticeable improvement in client satisfaction and loyalty.
Served as co-director for second tier client program
Analyzed market trends to inform product development and positioning strategies.
Organize VIP days/ mini events and specialize in conversion events to increase sales volume
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Expertise in high ticket sales ranging from $30,000 - $85,000
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Maintained client portfolio for over 100 clients to make 6 and 7 figure leaps in their business
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Strengthened market position by leading team in development of innovative strategies.
Outpatient Program Manager, Physical Therapist Assistant with Indirect Supervision
Select Rehabilitation, Inc.
11.2015 - 06.2020
Rendered rehabilitation services to a CCRC consisting of 52 PC/AL apartments, 262 independent living villas, and 137 health center beds
Collaborated closely with therapists and other support staff to ensure seamless transitions between individual sessions, group treatments, and educational activities.
Collaborated with interdisciplinary teams to develop effective home exercise programs for patients, promoting continued progress outside of therapy sessions.
Streamlined scheduling processes by coordinating appointment times between therapists and patients, maximizing efficiency within the clinic setting.
Advocated for patients'' needs by maintaining open lines of communication with caregivers, ensuring all parties were informed of therapy progress and potential change .
Management for 20 employees
Participate in all incident review meetings
Plan appropriate PDPM minutes for skilled stay
Obtain all non-skilled authorizations for treatments
Coordinate appropriate level of care and necessary services
Market repositioning and network collaborations with hospitals and referring partners
Employee, patient and family education
Communicate with community physicians to coordinate care
Analyze all department metrics to ensure appropriate staffing and programming for productivity and profitability
Marketing of all services for caseload generation
Acting liaison between facility administration and regional leadership to ensure happiness with third party contract
Casamba, Rehab Optima, Epic, PCC and Matrix Care EMR systems
Education
Associates Degree - Physical Therapist Assistant Program
Central Pennsylvania College
Summerdale, PA
01.2011
Bachelor of Arts - Sports And Exercise Science, Concentration in Physical Therapy
Messiah College
Grantham, PA
01.2008
Skills
Growth strategies
Pricing strategy
Portfolio management
Revenue generation
Business model innovation
Cross-functional team leadership
Brand strategy
Leadership development
Business development
Certification
Physical Therapist Assistant License of Indirect Supervision, Current
Certified Matter of Balance Coach, Current
First Aid/ CPR and AED Certified, Current
Timeline
Senior Business Strategist
The Business Advisory
01.2024 - Current
Interim VP Sales/ Marketing
Freelance Strategist
09.2021 - 01.2024
Accountability Division Manager and Business Strategist
The Business Advisory
06.2020 - 08.2021
Outpatient Program Manager, Physical Therapist Assistant with Indirect Supervision
Select Rehabilitation, Inc.
11.2015 - 06.2020
Associates Degree - Physical Therapist Assistant Program
Central Pennsylvania College
Bachelor of Arts - Sports And Exercise Science, Concentration in Physical Therapy
Messiah College
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