Amber Massey

My journey at AcreTrader has been defined by adaptability and value creation in startup environments. I joined during rapid expansion as a Senior Product Manager, helping organization agile practices and processes allowing them to concentrate on short- and long-term initiatives while meeting deadlines. I transitioned into a Senior Technical Program Manager role in an accelerated growth phase, optimizing the entire organization's software development lifecycle and initiative cost-benefit analysis shifting between product and program roles, I ensured product evolution during high-intensity timeframes. When faced with growth fluctuations, I led the retail platform engineering and product teams as the Senior Director of Engineering, guiding cross-functional teams, including user experience design. My agile role transitions mirrored AcreTrader's dynamic landscape, contributing to its success. I'm eager to apply my versatile skills in my next challenge, driving value in evolving organizations.

• Grew and managed engineers and product management team members
• Defined engineering OKRs for retail investment platform
• Owned product design and development strategies
• Led prioritization and collaboration with business partners
• Responsible for industry and competitive analysis of similar products
• Responsible for product cost analysis and expense forecasting
• Evaluated and managed 3rd party contracts and integrations
• Set product delivery timelines and tracked success metrics
• Evaluated and improved product and engineering operational workflows

• Project coordination and delegation between 3 product domains
• Formed and grew the first program management team for the organization
• Maintained and refined technical budgets and staffing needs
• Assessed risks, anticipated bottlenecks, provided escalation management, made tradeoffs, and encouraged risk-taking behavior to maximize business benefit
• Optimized productivity and nurtured program success from inception to completion
• Set up shared service intake flows & ways of working
• Implemented stakeholder and SME ideation, prioritization, and cost analysis processes, ultimately helped us to decide which projects would be most impactful to the business

• Defined product OKRs for the retail brokerage platform
• Launched first CMS product for the retail sales team
• Launched V2 of the brokerage site
• Responsible for product roadmap and on-time delivery
• Managed product design and development strategies
• Aligned priorities with business partners
• Product cost analysis and expense forecasting

At Walmart, I led a high-performing team delivering startup-style technology solutions across B2D, B2C, and B2B products. My role was a fusion of product and engineering leadership, people management, and mentorship. I invested in our engineering team's growth and mentored team members to navigate the fast-paced tech landscape. My priorities were team development, ecosystem building, innovation, and customer satisfaction. These experiences gave me a versatile skill set for dynamic, evolving environments.

• Managed activities, including ideation, design priorities, development, and releases
• Optimized team practices, which resulted in reduced cycle and lead times
• Collaborated with platform users and stakeholder group
• User experience journey mapping and blue service design analysis
• Prioritization and roadmapping
• Strategy for the first campus mobile application, delivered MVP
• Go to market plan for iOS and Android app stores
• Launched COVID-19 health application integrations supporting return to campus plans for all corporate locations
• Led microservice integration strategy and implementation
• Product management for digital twin databases and feature flagging tools

• Contributed to the success of over ten products streamlining processes and fostering improved collaboration
• Specialized in identifying and implementing innovative solutions that optimize workflows and enhance cross-functional teamwork, ultimately driving efficiency and productivity within the organization
• Identified and addressed operational, financial, and technological risks within the business
• Improved product team processes to better communicate with stakeholders and execute on-time feature delivery
• Defined and implemented stakeholder communications practices that improved the visibility of completed deliverables
• Led execution of B2B survey product, which replaced all unapproved products, reducing risks and costs

As a retail change implementation consultant, I had the opportunity to be a multi-faceted resource for the retail mortgage organization. During my time on the team, I traveled 50% of the month and covered various regions. Change is inevitable, but during my time on the team it was at an all-time high. I led a national project to implement Dodd Frank Act regulatory changes for the associates and their customers. It was an important moment for the industry. As well, I rolled out the first digital and mobile retail mortgage application.
Spearheading the implementation of B2B and B2C applications and process changes per the Dodd-Frank Act.

• Awarded the Service and Project Lead of Year Award for change implementation planning and execution
• Advised change measures to senior leadership and large audiences, improving product efficiencies and processes
• Planned, organized, and led dry run events, developing trainers to implement organizational change for thousands of mortgage associates across the US
• Evaluated business requirements and technology changes for FinTech software and mobile applications to ensure engineering and project management aligned with business objectives and processes
• Analyzed mortgage operations and introduced technology products/processes to deliver first-class user experience
• Identified the root cause of production issues and creating long-term solutions

Please visit my LinkedIn profile for more details.

www.linkedin.com/in/amber-campbell-massey