Amber McCarthy
Fayetteville,AR
Summary
Experienced Account Executive with a proven track record in driving sales growth, managing high-value client relationships, and executing successful events in the sports industry. Demonstrates strong strategic insight and event planning skills to exceed revenue targets and deliver outstanding customer service. Eager to leverage expertise in sales strategy, client management, and event coordination to contribute to a dynamic team.
Overview
7
7
years of professional experience
Work History
Account Executive/Event Coordinator
Northwest Arkansas Naturals (Double A Affiliate of the Kansas City Royals)
Springdale, AR
01.2023 - Current
- Achieved Top Sales Performance: Led sales initiatives that resulted in a 60% win rate in Staff Sales Contests across multiple seasons.
- Revenue Growth: Drove annual revenue increases for the Naturals, generating over $350,000 through effective sponsorship management.
- Group Sales Enhancement: Boosted Spirit Squad pre-game group sales by 75% and increased renewal rates through successful group outings.
- Sold-Out Events: Implemented strategies that consistently resulted in sold-out events, improving attendance from 24% in 2021 to 47% in 2023.
- Community Engagement: Elevated organizational visibility through pre-game recognitions and engaging community programs.
- Collaborative Leadership: Led team efforts in executing ticket and sponsorship packages, enhancing fan experience, and attendance.
- Event Coordination: Spearheaded communication among event staff, vendors, and stakeholders to ensure a seamless event execution.
Account Executive
Northwest Arkansas Naturals (Double A Affiliate of the Kansas City Royals)
Springdale, AR
09.2021 - 01.2023
- Group Outings: Successfully executed group outings by building strong relationships with seasonal leaders.
- Engagement Boost: Increased engagement by 50% in the Naturals Silver Slugger initiative through effective outbound strategies.
- Sales Excellence: Recognized for outstanding outbound communication among sales personnel.
- Contract Negotiation: Negotiated profitable contracts with clients, enhancing company outcomes.
- Market Analysis: Identified new customer opportunities through industry trend research and competitive analysis.
- CRM Management: Maintained accurate sales records using CRM systems.
- Networking: Attended events to cultivate relationships with potential customers.
Ticket Sales Assistant Seasonal
Northwest Arkansas Naturals (Double A Affiliate of the Kansas City Royals)
Springdale, AR
02.2021 - 09.2021
- Seasonal Internship Success: Excelled as a seasonal intern, resulting in a permanent position.
- High-Volume Communication: Conducted 50-100 phone calls and sent 75-100 emails daily.
- Cross-Department Collaboration: Worked with marketing, merchandising, and operations to ensure smooth ballpark operations.
- Staff Meetings: Participated in meetings to discuss new products and policy updates.
- Fan Support: Assisted fans and ticket holders by answering incoming calls.
Event Operations Student Assistant
University of Arkansas
Fayetteville, AR
08.2020 - 05.2021
- Event Setup : Assisted in equipment and facility setup for Razorback events, including men's and women's football and basketball
- Athletic Management: Gained hands-on experience managing Division 1 athletic competitions
- Event Support: Provided support for day-of-event activities, including setup and teardown of equipmen
Bookstore Associate
Campus Bookstore on Dickson
Fayetteville, AR
07.2020 - 04.2021
- Customer Support: Resolved inquiries for over 2,000 patrons during the beginning/ending of the school year and 500 during regular weeks.
- Inventory Management: Supported inventory management for all academic resources.
- Communication: Handled customer calls regarding product availability, pricing, and order status.
- Store Maintenance: Maintained a clean environment and visually appealing product displays.
- Data Management: Organized paperwork and inputted data into the POS system efficiently.
- Product Assistance: Helped customers locate books and products in-store.
- Merchandising: Organized shelves and displays to ensure a neat store appearance.
Summer Camp Counselor
Bentonville Parks and Recreation
Bentonville, AR
05.2017 - 08.2020
- Activity Planning: Assisted in planning and executing daily activities for campers.
- Supervision supervised groups of children during recreational activities.
- Behavior Management: Encouraged positive behavior through role modeling and reinforcement.
- Event Organization: Organized games and sports to keep campers engaged and entertained.
Ticket Sales Assistant
Northwest Arkansas Naturals
Springdale, AR
02.2020 - 06.2020
- Sales Strategy Development: Created and implemented outbound sales strategies to enhance customer engagement.
- Cold Calling: Conducted cold calls to connect with potential customers and build relationships.
Kids Center - Evening Lead
Bentonville Community Center
Bentonville, AR
06.2018 - 02.2020
- Child Supervision: Supervised 10-20 children at a time, ensuring their safety and well-being.
- Activity Organization: Planned and organized playtime activities, including arts and crafts, games, storytelling, and outdoor play.
- Safe Learning Environment: Created a secure space for exploration and learning through play.
- Environmental Maintenance: Maintained a clean and developmentally appropriate environment for children.
Education
B.S. Recreation and Sport Management, Minor in Event Management -
University of Arkansas
Fayetteville, AR05.2021
High School Diploma -
Bentonville High School
Bentonville, AR05.2017
Skills
- Customer Service
- Time Management
- Sales Strategy
- Event Planning
- Teamwork
Awards
- Doubled revenue from 2023 Naturals Most Improved Student program, with the most tickets sold since 2017
- Most revenue brought in over all other Account Executives through groups, tickets, and sponsor sales
- Continuation to maintain relationships with corporate sponsors for groups and sponsorship opportunities
- January pre-season sales contest winner
- Mid Season Sales Contest Winner
- August End of Season Sales Contest Winner
- Assisted with multiple sell outs for suites and group outing areas throughout each season
Timeline
Account Executive/Event Coordinator
Northwest Arkansas Naturals (Double A Affiliate of the Kansas City Royals)
01.2023 - Current
Account Executive
Northwest Arkansas Naturals (Double A Affiliate of the Kansas City Royals)
09.2021 - 01.2023
Ticket Sales Assistant Seasonal
Northwest Arkansas Naturals (Double A Affiliate of the Kansas City Royals)
02.2021 - 09.2021
Event Operations Student Assistant
University of Arkansas
08.2020 - 05.2021
Bookstore Associate
Campus Bookstore on Dickson
07.2020 - 04.2021
Ticket Sales Assistant
Northwest Arkansas Naturals
02.2020 - 06.2020
Kids Center - Evening Lead
Bentonville Community Center
06.2018 - 02.2020
Summer Camp Counselor
Bentonville Parks and Recreation
05.2017 - 08.2020
B.S. Recreation and Sport Management, Minor in Event Management -
University of Arkansas
High School Diploma -
Bentonville High School
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