Amber Meyer
Seattle,WA
Summary
Industrious Marketing Specialist offering 16 years of brand and marketing experience with advanced skills for maintaining, cultivating and expanding relationships with key stakeholders acting as a trusted resource in creating strategic marketing and advertising campaigns across various media channels.
Overview
16
16
years of professional experience
Work History
Senior Performance Manager - Major Accounts
Cox Automotive
09.2017 - Current
- Spearheaded successful branding initiatives, sales strategies and data driven approaches to underpin and enhance marketing campaign deployment.
- Tracked key performance indicators to measure success of campaigns and reported to key stakeholders at C-Suite level
- Planned and prepared advertising and promotional material for nation's largest automotive dealer groups to increase sales of products or services and work with customers, key stakeholders and advertising agencies.
- Developed marketing strategy based on research of consumer buying trends and market conditions.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions resulting in $1.2 million dollars in new revenue stream.
Performance Consultant-Enterprise Dealer Groups
Cox Automotive
08.2016 - 09.2017
- Gathered, documented, and modeled data to assess business trends.
- Collaborated with cross-functional teams to develop and implement market research strategies
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Managed relationships with key industry partners and key stakeholders to implement promotional initiatives, maximizing marketing program performance.
- Identified target audiences and devised campaigns to match target demographics and optimize results
Advertising Consultant - Autotrader/KBB
Cox Automotive
08.2010 - 08.2016
- Contributed to business strategy through in-depth market research to understand opportunities, positioning and financial value.
- Recommended specific advertising strategies based on company goals, developing individualized plans to generate revenue and build customer base.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
Account Executive - The CW
Acme Television Of New Mexico
08.2007 - 08.2010
- Developed campaigns and specific marketing strategies for clients. Oversaw agency partnerships in execution of television advertising and digital campaigns.
Education
Bachelor of Science - Psychology
University of New Mexico
Albuquerque, NM12.2006
Some College (No Degree) - Fashion Design
Academy of Art University
San Francisco, CASkills
- Project Management
- SalesForce/Tableau
- Powerpoint/Excel Software Proficiency
- B2B/B2C Marketing
- Brand Strategy
- Franklin Covey Leadership Program Graduate
- SEO/SEM Strategies
- Adobe Creative Suite Proficiency
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Performance Manager - Major Accounts
Cox Automotive
09.2017 - Current
Performance Consultant-Enterprise Dealer Groups
Cox Automotive
08.2016 - 09.2017
Advertising Consultant - Autotrader/KBB
Cox Automotive
08.2010 - 08.2016
Account Executive - The CW
Acme Television Of New Mexico
08.2007 - 08.2010
Bachelor of Science - Psychology
University of New Mexico
Some College (No Degree) - Fashion Design
Academy of Art University