Summary
Overview
Work History
Education
Skills
Timeline
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Amber Murdock

South Jordan,UT

Summary

Results-driven sales professional with over a decade of experience in automotive SaaS, with proven success as both an individual contributor and team leader. Demonstrated ability to generate pipeline, exceed demo and revenue targets, and drive national expansion. Skilled in full-cycle sales, outbound prospecting, cross-functional collaboration, and CRM optimization. Known for executing personalized sales strategies, enhancing buyer experiences through tailored demos, and contributing to long-term customer retention and revenue growth.

Overview

11
11
years of professional experience

Work History

VP of Sales/Director of National Sales

TrueSpot
04.2021 - 03.2023
  • Led daily sales operations while driving long-term growth strategy, aligning closely with organic sales team, reseller and channel partners to expand reach and performance.
  • Actively managed pipeline health and forecasting accuracy across all regions, ensuring visibility and execution against revenue goals.
  • Collaborated with marketing to refine messaging, improve lead quality, and align campaign strategy with sales objectives.
  • Engaged directly in coaching and performance development for individual contributors, creating a culture of accountability and continuous improvement.
  • Partnered with cross-functional teams (Product, CSM, Marketing) to streamline handoffs, reduce churn, and improve overall customer lifecycle outcomes.
  • Championed strategic initiatives to grow reseller/channel contribution, including co-branded campaigns, integration-based partnerships, and enablement programs.
  • Oversaw CRM optimization and reporting (Salesforce to HubSpot), enabling better forecasting, pipeline management, and sales team efficiency.
  • Conducted weekly pipeline reviews and forecasting sessions to ensure data integrity, opportunity progression, and risk mitigation.
  • Led team to scale dealership rooftop count and revenue exceeding 2021 & 2024 targets.
  • Served as the sales voice in cross-departmental planning—shaping go-to-market initiatives, launch readiness, and messaging strategy.

DSS Marketing Lead Generation Manager

Cox Automotive
03.2020 - 04.2021
  • Directed lead generation teams across four business units, consistently exceeding demo and pipeline targets.
  • Built scalable lead gen processes and performance tracking frameworks to drive efficiency.
  • Developed a cross-sell strategy focused on discovery-based selling to boost multi-product demo volume.
  • Led transition to remote operations during COVID-19, maintaining productivity and high team engagement.
  • Executed NADA 2021 virtual demo strategy, surpassing goals through targeted outreach.
  • Collaborated with divisional VPs and regional sales teams to align outreach with territory priorities.
  • Delivered performance coaching and ongoing training to elevate individual contributions.

Marketing Lead Generation Manager / Supervisor

Cox Automotive
01.2015 - 03.2020
  • Built and led high-performing BDC team, generating 150+ demos monthly for 30 RSMs and contributing to 68% of total DMS sales from marketing-sourced pipeline.
  • Collaborated with marketing on campaign strategy to improve lead quality across channels.
  • Designed scalable hiring and coaching programs to enhance team performance.
  • Launched NADA demo outreach strategy, increasing appointments and show rates annually.
  • Managed national trade show booth operations, prioritizing high-intent dealer interactions while overseeing appointment flow.
  • Scaled team headcount for national growth, aligning lead gen reps with regional sales leadership.
  • Served as strategic bridge between marketing and sales to align messaging and lead nurturing workflows.

Area Sales Manager – Independent Solutions

Dealertrack
01.2015 - 12.2015
  • Managed sales cycle for dealerships across Midwest from prospecting to contract close.
  • Managed daily outbound prospecting volume of 70 calls, 30 emails
  • Sold websites, inventory tools, CRM, and registration/title software for small-to-mid-sized dealers.
  • Conducted demos and discovery calls to align solutions with dealer operations.
  • Maintained pipeline through outbound outreach and territory coverage.
  • Developed relationships with dealership decision-makers to support customer satisfaction.

DMS Marketing Lead Generation Representative

Dealertrack
07.2012 - 12.2015
  • Supported 12 Sales Managers with territory planning and lead generation.
  • Scheduled demos through high-volume outbound outreach.
  • Aligned dealership needs with DMS solutions during discovery.
  • Maintained lead records in Salesforce for pipeline visibility.
  • Collaborated with marketing to enhance lead quality and targeting.
  • Ranked top performer in demo conversion and responsiveness.

Education

High School Diploma -

Granger High School
West Valley City, UT
06-1990

Skills

  • Sales Leadership
  • Team Building
  • Process Development
  • Pipeline optimization
  • Operational excellence
  • Effective relationship management
  • Analytical reasoning
  • CRM Salesforce/Hubspot
  • Return on investment analysis
  • Strategic partnerships

Timeline

VP of Sales/Director of National Sales

TrueSpot
04.2021 - 03.2023

DSS Marketing Lead Generation Manager

Cox Automotive
03.2020 - 04.2021

Marketing Lead Generation Manager / Supervisor

Cox Automotive
01.2015 - 03.2020

Area Sales Manager – Independent Solutions

Dealertrack
01.2015 - 12.2015

DMS Marketing Lead Generation Representative

Dealertrack
07.2012 - 12.2015

High School Diploma -

Granger High School

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