Amber Nicole VanNoy
Atlanta,GA
Summary
Accomplished and results oriented Development Professional with Fundraising and Marketing expertise. Impressive history of executing high end events that exceed revenue and participation targets. Track record of success in working with executives and securing volunteers, sponsorships and in-kind donations and services to support initiatives. Excel at networking and establishing/cultivating corporate partnerships. Exercise sound judgement and maintain strategic mindset when determining which tactical actions to execute to reach goals. Known for being innovative with excellent critical thinking, interpersonal, analytical and problem-solving skills. Extremely diligent and able to effectively multi-task while maintaining keen attention to details. Comfortable supervising, working independently or collaboratively with a team. Passionate about being an Advocate. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Marketing
Marietta Medical Group
Marietta, GA
01.2019 - Current
- Manage overall marketing and promotion budget
- Create healthcare content marketing strategies and collateral to inform and engage patients
- Increased impact of budget by leveraging more effective marketing tactics
- Recommended and developed/implemented marketing and budgeting initiatives created to expand patient database
- Increased patient database by 25%
- Use marketing tools like Google Ads to plan and execute paid advertising
- Oversaw website content and updates that increased monthly traffic by more than 50%
- Improved SEO strategy resulted in 30% increase in search ratings
- Implemented practice's first healthcare quarterly newsletter to build trust and keep patients up to date with valuable information
- Newsletter distributed to over 5,000 patients
- Developed key relationships with healthcare providers including hospitals, specialists, physician groups and medical facilities
- Fostered more than 40 new relationships with specialists and communicate with them on monthly basis
Underwriting Service Assistant- Contract Position
State Farm Insurance Company
Dunwoody, GA
06.2024 - 10.2024
- Developed strong analytical skills through evaluating client applications and financial documents and communicated effectively with clients to clarify information and ensure accurate data submission
- Supported the processing of insurance applications, ensuring compliance with company guidelines alongside collaborating with colleagues to streamline workflow processes and improve efficiency
- Led presentations, team meetings, task force groups providing insights and suggestions for improving underwriting practices based on industry trends
- Embraced a continuous learning mindset by seeking mentorship and training opportunities in underwriting
- Served as 'Engagement Leader' for my team of 45 colleagues; implemented engagement days, led volunteer activities, created team building exercises and planned celebrations for company events, various holidays, milestones and cultural events
Lead Marketing Consultant
Atlanta Digital Marketing Group
01.2019 - 01.2021
- Managed over 24 client projects including Home Depot, Keller Williams, Equifax, Cox Enterprises, Southern Company, Newell Brands, RaceTrac and more
- Developed and executed digital marketing strategies, using email, social media, SEO, and websites, that helped clients meet customer retention and attraction goals
- Utilized lead generation strategies that generated over 40 hot sales leads
- About 70% of those leads became clients which impacted firm's bottom line
- Conducted market research and provided extensive feedback and program enhancements to several clients
- Clients valued feedback/suggestions because new opportunities were surfaced that lead to positive results when executed
- Met challenge of collaborating with cross-functional teams to ensure all compliance methods were met and content, brand, and messaging were approved in time to meet established deadlines
Senior Regional Development Representative
St. Jude Children's Research Hospital
Atlanta, GA
01.2014 - 01.2019
- Developed plan, schedule, strategy and executed following fundraising events to support regional revenue goal attainment: fitness events, radiothons, collegiate events, lunches, dinners, galas, and promotion campaigns
- Managed about 20-25 events per year and planned for attendees as large as 1,000 for Walk/Run and as small as 15 for special luncheons
- Grew book of business from $600,000 to $1.2 million, 100% increase
- Planned and executed inaugural 5K Walk/Run event in Birmingham, AL
- Recruited diverse committee of 18 local executives and professionals and raised $94,000, surpassing goal by 54%
- Event came in 18% under budget and far exceeded participation goal by almost 150%
- Promoted in 2017 from Northern Alabama territory to Savannah/Atlanta, GA territory to manage larger multi-cultural book of business, higher value relationships and key signature events
- Selected to serve as lead staff on Savannah Dream Home Giveaway, one of St
- Jude's major nationwide campaigns
- Managed 2 committees, 35 volunteers and 60 corporate sponsors associated with this prominent event
- Raised more than $1.2 million over 2017 and 2018, and secured over $10,000 in prizes
- Supervised and directed more than 9 interns in completion of field activities and social media strategies
- Increased social web referrals by 40%
- With coaching, all interns met monthly in-kind donation goals
- Built exceptionally strong relationships while managing committee volunteers
- Example, over one year, committee member meetings for 5K Walk/Run event had 80% average attendance rate and committee had 90% retention rate
- Increased corporate sponsorships within book of business from 0 to 90, 800% increase, through focused networking and sales meetings (2014-2016-> 0-30, 2017-2019-> 10-60)
- Also tapped some C-suite contacts to make introductions
- Leveraged personal network and conducted research to identify committee members, volunteers and sponsors
- Maintained ongoing active recruitment effort for these individuals who were critical to success of events/campaigns
- Over two-year period, managed around 11 committees and approx
- 275 volunteers and 90 sponsors each year
- Served as senior leader on Diversity, Inclusion and Innovation taskforce
- Created unique onboarding experience to increase retention rate of multi-cultural employees
Education
B.A. - Marketing and Public Relations
Hampton University
Hampton, VA01.2014
Skills
- Fundraising & Campaigns
- Sales Leadership
- Lead Generation
- Detailed Oriented
- Multi-Fund Budget Management
- Strategic Planning
- Client Management
- Database Management
- Advertising
- Public Speaking
- Presentations
- Product Marketing
- Negotiations
- Communication
- Persuasion
- Influence
- Project Management
- Accuracy
- Organization
- Time Management
- Applicant Data Management
Certification
- Business Analysis & Process Management, Coursera, 2023
- Digital Marketing Certification, Digital Marketing Institute, 2022
- Leading as A Sales Manager, SMEI, 2020
- OMCP Digital Marketing Certificate, ESpelman, 2020
Volunteer Experience
- MedShare International, 01/01/22, Present
- Hands On Atlanta, 01/01/21, Present
- Project Open Hands, 01/01/20, Present
- City of Refuge, 01/01/20, Present
- Girls Inc., 01/01/13, Present
- Mission Trips, Accepted and participated in 5 Mission programs (Kenya, South Africa, China, Jamaica, New Orleans) that explored cultures and poverty in other countries/states and provided opportunities to help.
Membership Awards
- Delta Sigma Theta Sorority, Inc, Active Member, Recipient of Unsung Soror Award for Exceptional Service, 2023
- Public Relations Society of America, National Member, 2011-Present
- National Sales Network, Corporate Sponsorship Taskforce, Received 'Top Performer' Award, 2014
- National Association of Black Journalists, 2014-Present
- H.U.G.S., Board Member, Received Philanthropy Icon of the Year Award, 2017
Professional Development
- Finding the Yes, ALSAC, St. Jude, 2019
- Stewarding the St. Jude Brand with Media, PR Training, ALSAC, St. Jude, 2017
- Managing Change, ALSAC, St. Jude, 2017
- Fostering Collaboration, ALSAC, St. Jude, 2016
- Becoming a Sales Representative, ALSAC, St. Jude, 2015
- Crucial Conversations, ALSAC, St. Jude, 2015
- Foundation of Innovative Thinking, LYNDA.COM, 2018
- Introduction to Instructional Systems Design, LYNDA.COM, 2017
- Fundamentals of the Workplace, LYNDA.COM, 2017
Timeline
Underwriting Service Assistant- Contract Position
State Farm Insurance Company
06.2024 - 10.2024
Director of Marketing
Marietta Medical Group
01.2019 - Current
Lead Marketing Consultant
Atlanta Digital Marketing Group
01.2019 - 01.2021
Senior Regional Development Representative
St. Jude Children's Research Hospital
01.2014 - 01.2019
B.A. - Marketing and Public Relations
Hampton University
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