AMBER PARKS
Saint Cloud,MN
Summary
Results-driven professional with proven expertise in customer relationship management, data analysis, and marketing strategy across finance and automotive industries. Skilled in converting leads to sales, analyzing complex data sets, and developing client-focused strategies that drive business growth. Seeking to leverage CRM expertise, analytical capabilities, and communication skills in a marketing strategist or data analyst role.
Overview
7
7
years of professional experience
Work History
Loan Officer
M&M Mortgage
Roseville, MN
10.2020 - Current
- Leveraged Ricochet CRM to manage lead pipeline, achieving 30%+ lead-to-application conversion rate
- Analyzed financial and credit data for 200+ clients to identify optimal loan solutions and product matches
- Recommended process strategies in Arive between sales and operations teams that advanced faster closings for the company
- Generated and maintained detailed client reports across 20+ wholesale lender platforms
- Developed and presented educational seminars for first-time homebuyers, driving new client acquisition
- Collaborated on marketing initiatives and event strategies to promote company services
- Designed targeted client outreach strategies, consistently engaging 50+ leads daily
- Created compelling presentations highlighting value propositions for various loan products
- Closed over 200 loans totaling more than $16 million in volume
- Maintained 5-star rating on Mortgageatchup.com through exceptional client service
- Presidents Club winner for 2021 (top 5 loan officers company-wide)
Car Salesperson
Morries Inver Grove Mazda
Inver Grove Heights, MN
08.2018 - 09.2020
- Achieved top sales performer status for 2019 through strategic customer needs assessment and product matching
- Created and managed weekly social media marketing content for dealership's Facebook page
- Utilized dealership CRM to track customer interactions and follow-up opportunities
- Analyzed sales data to identify trends and optimize product recommendations
- Developed and implemented personalized follow-up strategies to increase customer retention
Internet Sales Consultant
Morries Minnetonka Ford
Minnetonka, MN
10.2017 - 10.2018
- Managed digital lead generation pipeline, converting online inquiries into in-person appointments
- Utilized CRM systems to track customer interactions and maintain detailed prospect records
- Developed email and phone communication strategies to engage online prospects
- Analyzed digital lead performance metrics to optimize conversion strategies
- Collaborated with marketing team to improve online lead generation through website optimization
Education
Bachelor of Arts (B.A.) - Mass Media and Communications, Film
Minnesota State University
Mankato, Minnesota06.2015
Skills
- CRM Systems: Ricochet CRM, Arive, and automotive dealership CRMs
- Data analysis: financial assessment, lead conversion analytics, performance tracking
- Marketing: lead generation, digital marketing, social media campaigns, and event coordination
- Client relations: consultative sales approach, needs assessment, relationship management
- Technology: Multiple platform proficiency, data entry/management, compliance systems
- Communication: client presentations, educational seminars, and multi-stakeholder coordination
References
References available upon request.
Timeline
Loan Officer
M&M Mortgage
10.2020 - Current
Car Salesperson
Morries Inver Grove Mazda
08.2018 - 09.2020
Internet Sales Consultant
Morries Minnetonka Ford
10.2017 - 10.2018
Bachelor of Arts (B.A.) - Mass Media and Communications, Film
Minnesota State University
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