Amber Schleicher
Kansas City,MO
Summary
Forward-thinking Digital Marketing Director with a 20+ year proven track record in building and leading high-performing digital marketing teams. Skilled in transforming strategies to drive business growth and achieve organization objectives. Adept at leveraging emerging technologies and tends to optimize online performance, enhance brand visibility and engage target audiences effectively. Demonstrated expertise in developing and implementing comprehensive campaigns that deliver measurable results. Committed to staying ahead of industry advancements and continuously refining strategies to stay competitive in the ever evolving digital landscape.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Digital Marketing Director
Inferno
01.2021 - Current
- Pioneered a comprehensive business transformation initiative, establishing a fully operational digital marketing department
- Focused on a full-funnel marketing approach reliant on complex data to enhance digital marketing strategies and accelerate digital advertising campaigns, achieving a 38% conversion rate across all industries
- Partnered with development team to incorporated SEO trends and best practices to augment website health and the UX, expanding organic traffic 33%
- Leveraged Google Tag Manager to efficiently deploy and manage tracking to accurately attribute conversions across all advertising channels in GA4
- Initiated campaign optimization utilizing Google AI through Performance Max and Demand Gen, maximizing conversions 56%
- Implemented A/B testing for clicks vs
- Conversions on Google Search and Meta campaign objectives for video, reducing cost-per-acquisition 24%
- Created an ever evolving library of new technologies and best practices documents for cross-functional teams
- Monitored competitors' activities related to digital marketing initiatives in order to stay ahead of the curve
Digital Marketing Consultant
Tohi Ventures
05.2019 - 12.2020
- Managed digital strategy for a start-up company, inflating website traffic 169% and sales 133% during the height of the pandemic
- Accountable for educating digital marketing team to integrate digital strategies, best practices and customer acquisition campaigns for e-commerce marketing
- Migrated Google Analytics Universal to GA4 and developed custom dashboards for reporting, event tracking and audiences for retargeting
- Guided stakeholders though website redesign, presenting progress, improving project tracking and team efficiency to meet tight launch date
- Designed a series of automated email workflows to nurture buyer personas, reducing conversion time 27% and escalating online purchases 38%
Digital Marketing Consultant
City Lifestyle
10.2019 - 05.2020
- Responsible for business's overall inbound marketing focused on attracting audiences through rich content strategies devised to drive visitors to the website
- Directed cross-functional team of 30+ employees through strategic planning and UX enhancements to provide a positive brand experience that personified and differentiated City Lifestyle, expanding website engagement 60%
- Played a critical role in spearheading an Influencer Affiliate Program to elevate brand reach through video, blogs and social media content, increasing brand visibility 67%, social media followers 73% and website traffic 167%
- Conducted a local SEO audit and incorporated 'near me' terms using E-E-A-T and Google my business
- Improving CTR 38% and keyword rankings jumped from 48 to 7
Senior Digital Marketing Strategist
Trozzolo
05.2017 - 04.2019
- Instrumentally involved in the agency's strategy discipline by providing business-driven counsel to clients in the brand and digital realms ensuring consistency across all marketing aspects
- Executed digital advertising campaigns with a $100,000 budget, achieving a return on ad spend of 600% in paid social and 130% in paid search for Kansas Speedway
- Restructured Sabates Eye Care Center's budget to maximize efficiency and effectiveness of their digital spend, resulting in a 42% uplift in appointments and a 28% gain in ROI
- Introduced and mapped out retargeting strategies utilizing omnichannel personalization, augmenting client conversions 34%
- Crafted a comprehensive digital analytics framework, leveraging complex data and real-time reporting dashboards, enabling data-driven decision-making, establishing a 31% ROI improvement
Senior Digital Marketing Strategist
Immersion Active
09.2014 - 04.2017
- Served as the main client contact to define and deliver digital marketing and advertising plans; translated big-picture, strategic thinking into actionable recommendations designed to maximize results
- Facilitated digital strategy workshops, elevating the agency's profitability 32% in the first quarter
- Hired a diverse digital promotional team of 20+ personnel to enhance customer relations though lead generation campaigns
- Developed a workshop on Integrity Selling to onboard new hires to represented Home Instead Senior Care as the first personal touchpoint
- Trained employees to utilize CRM and automated marketing systems to assign lead scores to inquiries from affiliate marketing campaigns for 100+ franchise locations
- Produced multi-channel campaigns for Home Instead Senior Cares' national outreach plan resulting in a 92% increase in quality leads across the US
Senior Digital Marketing Manager
Education Affiliates
08.2013 - 09.2014
- Orchestrated an integrated marketing strategy for traditional and digital marketing, boosting enrollments 29% across 55 institutes and colleges nationwide
- Curated enrollment content for press releases, blogs, social media content and print collateral to ensure a cohesive-brand identity for 55 campuses
- Coordinated and collaborated with media buyers, public relations agency, and digital marketing firm to establish marketing research and strategic initiatives to develop competitive advantages for all Education Affiliate brands
Director of Marketing
Shockly Honda
06.2011 - 08.2013
- Oversaw $2M marketing budget to support sales and service efforts
- Innovated, a mobile app to build brand loyalty, provide direct communication, offer multi-tiered reward program and track Marketing data
- Launched live chat on the website and crafted a consumer engagement strategy providing real time solutions for complex issues, advancing customer satisfaction from 3.3 to 4.8 star reviews
- Enhanced social media presence through a holistic approach incorporating organic and paid strategies, gaining an impressive 91% in engagement, 32% in website traffic and 230% in followers
- Achieved a 40% improvement in customer retention through email remarketing campaigns, producing award winning recognition as top three dealerships in district and zone by Honda Corporate
Education
Bachelor of Arts - Public Relations
Oklahoma State University
Stillwater, OK01.2000
Skills
- Digital Marketing
- Search Engine Marketing
- Search Engine Optimization
- Digital advertising
- Content marketing
- Social media marketing
- Email marketing
- Influencer marketing
- Video marketing
- Inbound marketing
- Affiliate marketing
- Reputation Management (Online PR)
- Digital Strategies
- Full-funnel marketing strategy
- Brand awareness and visibility
- Consumer engagement strategy
- Customer acquisition strategy
- Website traffic growth
- User experience strategy
- Lead generation strategy
- Content strategy
- Email nurture strategy
- Customer retention strategy
- Ecommerce strategy
- Holistic marketing approach
- Remarketing Strategy
- Retargeting Strategy
- Core Web Vitals
- Local SEO
- E-E-A-T and YMYL
- Generative Engine Optimization
- Social SEO
- Voice Search Optimization
- Emotional Storytelling
- Audience segmentations
- Smart Bidding strategies
- Budget management and allocations
- Driving brand growth and ROI
- Building buyer personas
- Positive Brand Experience
- Customer journey mapping
- Conversion Rate Optimization
- Facilitation strategic planning sessions
- Digital Analytics
- Keyword research
- Competitive analysis
- Audience analysis
- Trending online content topics
- Google Analytics audit
- Social listening
- User Experience analysis
- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
- Google Looker Studio
- Google Ads Conversion Tracking
- A/B Split Testing
- Google Search ads
- Google Display ads
- Google Shopping ads
- Performance Max ads
- YouTube Ads
- Demand Gen
- Instagram ads
- Facebook ads
- LinkedIn ads
- X Ads (Twitter)
- Pinterest ads
- Snapchat ads
- TikTok Ads
- Streaming (OTT) advertising
- Geofencing
- Retargeting ads
- Bing ads
- Amazon ads
- Google AdWords
- Meta Business Manager
- Social media campaign managers
- Semrush
- MOZ
- Hootsuite
- Hubspot
- Marketo
- Salesforce
- Mailchimp
- HotJar
- Lucky Orange
- Ahrefs
- ChatGTP
- StealthGTP
- Surfer SEO
- CRM Systems
- Marketing automation
- Management
- Leadership and team management
- Hiring high-performing teams
- Professional development
- Enhancing team productivity
- Facilitating remote collaboration
- Relationship building
- Education and training
- Developing best practice documents
- Project management
- Driving innovation
- Leveraging emerging technologies
- Industry trends and best practice
- Adaptation to industry changes
- Analytical thinking
- Data-driven decision making
- Complex problem-solving
- Interpersonal communication
- Attention to detail
- Time management
- Multitasking
Certification
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Measurement Certification
- Google Ads Video Certification
- Google Ads App Certification
Timeline
Digital Marketing Director
Inferno
01.2021 - Current
Digital Marketing Consultant
City Lifestyle
10.2019 - 05.2020
Digital Marketing Consultant
Tohi Ventures
05.2019 - 12.2020
Senior Digital Marketing Strategist
Trozzolo
05.2017 - 04.2019
Senior Digital Marketing Strategist
Immersion Active
09.2014 - 04.2017
Senior Digital Marketing Manager
Education Affiliates
08.2013 - 09.2014
Director of Marketing
Shockly Honda
06.2011 - 08.2013
Bachelor of Arts - Public Relations
Oklahoma State University
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