AMBER SCOTT
Marketing & Brand Strategist
Waco,Texas
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
Work History
Director of Marketing & Sales
Campus Living Village
Waco, TX
06.2015 - Current
- Create and execute marketing plan by employing new web strategy, social media, email, direct mail and community engagement increasing sales by 42%
- Reduced marketing budget by 25%
- Cultivated strong client relationships through out Texas in efforts to support sales goals
- Develop sales strategies to assist team in servicing and retaining accounts, achieving 100% retention rate in 2015, 2016 and 2018
- Managed and tracked industry trends, competitive analysis and customer satisfaction
Business Solutions Consultant
Ricoh USA, INC
Austin, TX
01.2014 - 05.2015
- Performed detailed research of customer business structures to accurately tailor Ricoh software to their unique needs
- Increased annual revenue by 17.4% by recommending improvements to increase efficiency
Director of Marketing & Business Development
First Central Credit Union
Waco, TX
10.2012 - 12.2014
- Planned and executed strategic marketing campaigns, encompassing digital content for online advertising assets and traditional media increasing membership growth by 24%
- Negotiate annual media buys, sponsorships, reducing costs by 31%
Director of Marketing
Time Manufacturing Company
Waco, TX
06.2007 - 10.2011
- Created marketing plan utilizing SEO, social media, email campaigns, trade shows, print media and direct mail
- Build and manage marketing budget, reducing costs by 43%
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
Education
BBA - Business, Management
Tarleton State University
Stephenville, TX 08.1999 - 12.2004
Skills
Key decision making
Cost Management
Campaign management
Database Management
Product promotions
Communications expertise
Strategic planning
SEO and analytics
Digital marketing
Campaign development
Competitive analysis
Branding
Market Analysis
Project Management
Staff Management
Communications management
Budgeting
Media relations
Market planning and execution
Marketing and advertising
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Marketing & Sales
Campus Living Village
06.2015 - Current
Business Solutions Consultant
Ricoh USA, INC
01.2014 - 05.2015
Director of Marketing & Business Development
First Central Credit Union
10.2012 - 12.2014
Director of Marketing
Time Manufacturing Company
06.2007 - 10.2011
BBA - Business, Management
Tarleton State University
08.1999 - 12.2004