Amber Stafford
Philadelphia,PENNSYLVANIA
Summary
Has solid success directing and implementing a broad range of fashion projects from conception to launch. With a 360-degree vision of the fashion industry, applies an analytical eye to defining relevant brand vision and offer concept development based on an in-depth analysis of brand heritage and DNA.
Overview
6
6
years of professional experience
Work History
Marketing Assistant Intern
Ross Dress For Less
06.2017 - 04.2018
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Evaluated target market research and adjusted strategy to address competitive factors and changing market.
Fashion Merchandiser and Buyer
Decreed Fashion HUB
04.2018 - 02.2020
- Selected product and developments assortment for assigned product categories.
- Managed purchase markup, markdowns, open to buy, gross margin while negotiating needed markdown support and annual rebates for area of responsibility.
- Worked closely with vendor partners to negotiate all facets of product purchasing: cost, retail, initial set and chase quantity, markdowns, sales plan.
- Conducted market trend research and business analysis regarding relevant to area of responsibility.
- Attended designer meetings to determine guidelines for runway shows and presentations.
- Attended casting calls, fittings, shows and shoots.
- Worked flexible hours; night, weekend, and holiday shifts.
- Traveled to vendors, stores, trade shows.
- Analyzed product selling trends.
- Managed inventory levels on seasonal sales plan.
- Analyzed business developments and monitored market trends. Identified & Determined prices for style and target markets.
- Organized & Attended the fashion shows & sales weeks, media events, campaigns, and PR activities.
- Analyzed business developments and monitored market trends. Identified & Determined prices for style and target markets.
- Collaborated with sales, marketing and support teams to launch products on time and within budget.
- Coordinated project planning and execution with team members and team leads.
- Investigated current trends and innovative techniques to create unique displays.
Fashion Assistant
No.14
03.2021 - 06.2022
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Dressed and accessorized mannequins to highlight featured clothing and accessories.
- Cleaned, closed, and secured store at end of shift.
- Pressed and folded items upon arrival in store to increase visual appeal.
- Restocked shelves and organized displays in alignment with merchandising standards.
- Offered personalized customer service to all customers to support satisfaction and loyalty.
Retail Merchandiser
Gap
08.2022 - 09.2023
- Stayed alert, active and ready to respond to any request at any time using variety of available resources.
- Maintained schedules, managed deadlines and interfaced with teammates to support production activities.
- Worked closely with manager to provide effective assistance for specific aspects of business operation.
- Reviewed activities for production team to complete tasks on time.
- Resolved issues quickly to maintain productivity goals.
- Examined incoming materials and compared to documentation for accuracy and quality.
- Sourced raw materials in supply chain management.
- Managed all samples to ensure their movement through product development process in coordination with development calendar.
- Inspected final products to assess compliance with quality standards and established tolerances.
- Conducted quality inspections of finished products.
- Managed inventory levels.
- Took on additional shifts during peak work periods to keep projects on schedule.
- Examined incoming materials and compared to documentation for accuracy and quality
Education
Bachelor of Science - Fashion Merchandising
Indiana University of Pennsylvania
Indiana, PA05.2021
Skills
- Fashion Events
- Pricing Policies
- Critical Thinking
- Visual Displays
- Product Demonstration
- Negotiate Price
- Wholesale Purchasing
- Problem Solving
- Decision -Making
- Trend Forecasting
- Keen eye for Fashion & Trends
- Business Management and Development
Languages
English
Timeline
Retail Merchandiser
Gap
08.2022 - 09.2023
Fashion Assistant
No.14
03.2021 - 06.2022
Fashion Merchandiser and Buyer
Decreed Fashion HUB
04.2018 - 02.2020
Marketing Assistant Intern
Ross Dress For Less
06.2017 - 04.2018
Bachelor of Science - Fashion Merchandising
Indiana University of Pennsylvania