Amber Starr McTerry
Los Angeles,CA
Overview
9
9
years of professional experience
Work History
Content Creator
Independent Contractor
04.2020 - Current
- Starting during the Covid-19 pandemic, develop, write, shoot and edit original content and commentary for own online channels and social media
- Successfully built an audience of 107K followers on Tik Tok, with over 2.4M 'Likes' on various uploads, and have gained 13.7K followers on Instagram over the last year
Publicity Assistant
Innovative PR
Los Angeles, CA
08.2019 - 04.2020
- Prior to Covid-19 staff reductions, tasked with research of industry trends and to discover potential influencer partnerships to align with client brand messaging and goals
- Provided input and suggestions on potential best-fit influencers
- Worked with Account Executives to brainstorm a variety of activations and stunts to secure stories and socials for clients including Joico Hair Care products, and Shiseido Makeup
- Tracked all press coverage, collated clippings and press hits, and composed and distributed monthly press reports
- Undertook errands such as packing and delivering gifts for influencers, and office administration tasks as needed
Office Intern / Reader
Foundation Media Partners
Beverly Hills, CA
08.2017 - 05.2018
- Provided coverage for submitted spec scripts and assessed suitability for literary representation
- Collaborated with partners in development, talent management, and marketing departments
- Researched actors, television, film and music from a variety of genres
- Maintained and updated detailed client information filing system
Office Intern / Event Assistant
Anderson Group Public Relations
Los Angeles, CA
06.2016 - 08.2016
- Assisted with events and client public appearances including Holly Robinson Peete's Annual DesignCare Gala, and Maxim Hot 100 Party
- Drafted offers, such as for magazine features to promote clients' projects and product lines including Eva Longoria's Clothing Collection
- Effectively streamlined day-to-day office procedures by enhancing EPK filing system
- Company clients include Terry Crews and Nicole Scherzinger
Skills
- Video editing
- Audience engagement
- Content strategy
- Social media management
- Content scheduling
- SEO strategies
- Influencer outreach
Timeline
Content Creator
Independent Contractor
04.2020 - Current
Publicity Assistant
Innovative PR
08.2019 - 04.2020
Office Intern / Reader
Foundation Media Partners
08.2017 - 05.2018
Office Intern / Event Assistant
Anderson Group Public Relations
06.2016 - 08.2016