Amber Trapp

• Lead Regional Account Managers to effectively develop and execute Strategic Regional Business Plans to identify new patient identification, new initiations, leverage key accounts and centers, create partnerships
• Created a winning culture, leverage individual talents, and inspire development of RAM competencies to enable a higher level of performance
• Utilize advanced analytics to drive informed decision making and resource allocation
• Cultivated and maximized effective cross-functional collaboration including TLL, FRM, PEM, SAL, and Market Access team
• Played a key role in establishing the Alexion Neurology franchise, contributing to talent identification, team development, strategic planning, and marketing execution—culminating in the most successful launch in rare disease history.
• Built and led five high-performing teams, guiding them through organizational expansions and realignments while maintaining consistent excellence.
• Fostered a culture of trust, empowerment, and collaboration across teams.
• Selected as an inaugural member of the Field Liaison Team, driving cross-functional communication and field strategy alignment.
• Founded and led the first Managed Care Task Force to address market access challenges and promote cross-regional idea sharing.
• Served as the lead architect of the COVID-19 “Return to Field” strategy, adopted across all franchises.
• Spearheaded the first-line management development pilot program in 2021 to cultivate future leadership talent.
• Promoted to Senior Regional Sales Director in 2024 in recognition of leadership and program impact at the implementation of this program.

• Execute performance management while rendering progressive discipline; facilitate employee mentorship while managing mid- and end-year evaluations
• Worked closely with managed markets counterparts to manage pull-through strategies with launch and existing product portfolio
• Ensured accuracy in handling budget
• Provided written and verbal feedback after field days
• All-Star award winner 2013
• Managed team of 3 All-Star winners in 2015
• Managed Sales Representative of the Year in 2015
• Managed team of 3 All-Star and 2 Rising Star award winners in 2013
• Facilitated and introduced the Healthcare Businesswomen's Association to Lundbeck
• Consistently ranked in the top 30% of ASM's for Sales Attainment
• ASM representative for the CRM/BI task team
• Developed talent within the team; had Account Manager promoted to Regional Training Manager
• Worked in the Lundbeck China office to gain global experience

• Chosen to conduct the first Neurology Rotation in marketing as a Senior Product Manager
• Responsible for the marketing sales strategies for the largest global Lundbeck product – Onfi
• Managed the execution of all Onfi responsibilities for the Lundbeck 2017 National Sales Meeting
• Presented the strategies of Onfi for 2017 to the entire commercial team
• Took part in execution of adboards and speaker training with KOL's
• Directed the interim manager for my team – Great Lakes Area, to make sure all responsibilities were covered along with developmental gains for the new manager

• Successfully launched all three currently promoted Lundbeck Neurology products
• Specialized and launched Xenazine for the treatment of chorea associated with Huntington's disease to neurologists, psychiatrists, and neuropsychiatrists
• Partnered with the HDSA (Huntington's Disease Society of America)
• Specialized and launched Sabril for the treatment of infantile spasms and refractory complex partial seizures to child neurologists, neurologists, and epileptologists
• Specialized and launched NeoProfen IV for the treatment of patent ductus arteriosus to neonatologists throughout level 3 NICU's
• Specialized in the sales of Tranxene SD for the treatment of anxiety, alcohol withdrawal, and partial seizures to psychiatrists and neurologists
• Promoted to Area Field Trainer in 2008
• Ranked 2nd in country for Xenazine patient enrollment since launch to date in 2011
• Ranked 1st in area for overall sales in central area for 2009
• Ranked 1st in area for overall sales in central area for 2007
• Ranked in the top 10% for NeoProfen market share in both 2006 and 2007
• Ranked 2nd in nation for overall sales of Tranxene SD in 2005 and 2006
• Selected by the senior leadership team to help develop the Lundbeck Selling Model Guided Performance System and Selling Impact Model, as well as roll out the program to the sales force
• Selected by the senior leadership team to be a part of the first Sales and Marketing Advisory Committee in 2006 and 2008
• Selected by the senior leadership team to be a part of the SD Advisory Committee in 2010 and 2011
• Recipient of the All-Star award in 2009
• Recipient of the Profiling Contest Award in 2005
• Promoted to Area Field Trainer in 2008
• Promoted to Senior CNS Account Manager in 2009
• Attended 1st Leadership Development Conference at Ovation Pharmaceuticals
• Selected to be a mentor and help train new team members outside of the Area Field Trainer role
• Facilitated multiple workshops at both national and regional meetings

Specialized in the sales of the anti-depressant Effexor XR and gastroesophageal reflux disease medication Protonix to psychiatrists and primary care physicians

• Ranked 2nd out of 22 in district and 31 out of 135 in zone 3
• Ranked 5th in zone 3 for Protonix market share (NRx) growth
• Initiated and wrote a monthly newsletter which consisted of industry news as well as sales tips and successes
• Responsible for conducting multiple monthly Visiting Speakers Bureau dinner programs
• Completed M.A.G.I.C. Certification program and Advanced Sales Training class in to climb the career ladder to level 2 representative

• Specialized in the selling of the anti-depressant Lexapro and anti-hypertensive medication Benicar to psychiatrists, primary care physicians, and cardiologists
• Participated in the launch of Benicar and managed to consistently remain one of the top territories for market share (NRx) growth
• Ranked #3 in great lakes area for Benicar market share (NRx) growth
• Ranked #3 in great lakes area for Lexapro top competitive market share grabbers
• Ranked in the top 25% across the nation for both Benicar and Lexapro for two consecutive quarters
• Ranked #1 in the East Michigan healthcare division for two consecutive quarters
• Recipient of the award for Sales Representative of the Quarter
• Initiated leadership roles such as facilitating team meetings and helping develop and increase selling skills

• Increased sales by reestablishing relations between Kraft and customer accounts
• Managed Merchandisers and sales routes
• Launched new products at retail through effective presentations
• Created new selling ideas to motivate customer business team
• Selected by sales management to aid in the process of new hires
• Career Highlights: