Amber Underwood Dobsovic

WTWH Media

Food News Media was acquired by WTWH in August, 2022, adding 4 new brands to our portfolio.

• Media Sales portfolio of over $2MM high-profile vendors to food, hospitality and convenience
• Brand leader of FSR magazine and Club & Resort Chef
• Launched QSR Evolution and FSR NextGen events
• Coach sales associates in Food News Media product specifications and selling techniques, significantly increasing cross-selling among WTWH brands
• Negotiate and close agreements with large customers and monitor and analyze performance metrics
• Liaise with marketing, design, IT, and product development departments to maintain brand consistency
• Predict shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition
• Meet with customers virtually and in person to give sales presentations, negotiate contracts and promote services

Food News Media is a multi-platform B2B media company that provides award-winning content to senior executives, chefs, purchasing agents, franchisees, and independent restaurateurs who drive the $500 billion+ restaurant industry. Its portfolio of brands includes QSR magazine, FSR magazine, QSR OneSource, Restaurant Franchising, and various websites and e-newsletters.

• Monitor customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Coach sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Develop sales strategy based on research of consumer buying trends and market conditions.
• Attend events, training seminars, and manufacturer product showcases.
• Draft comprehensive sales plans and approved budget expenditures to meet project goals.
• Forecast sales and established processes to achieve sales objectives and related metrics.
• Direct sales support staff in administrative tasks to help sales reps close deals.
• Negotiate and close agreements with small to large customers and monitor and analyze performance metrics.

AMDConsult was an independent consulting firm, specializing Services, Retail, and Hospitality

• Established and implemented business procedures and process improvements.
• Provided small business and management advice for local and International companies in CEE
• Led organization in management and consulting
• Negotiated contracts with customers
• Increased revenue by 243% with successful promotional strategies and reductions in costs

Reinhart Foodservice is one of the largest foodservice distributors in the United States.

• Cold-called and conducted face-to-face sales calls with C-level executives and directors in assigned sales territory.
• Used consultative sales techniques to understand customer needs and recommend relevant products and services.
• Maximized customer retention by resolving issues quickly.
• Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
• Increased profitability and pipeline development by leveraging multiple sales strategies and distribution channels.
• Increased overall revenue by 150% from foodservice sales through effective, consultative salesmanship and great negotiation skills

RAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to healthcare institutions, universities and school districts, stadiums and arenas, and businesses around the world.

• Led local account management of a $10 million service distribution operation that supplied over 600 corporate customers in Tidewater Region (approx. 160-mile radius)
• Hired, trained, developed, and led over 18 employees; responsible for routing of 13 routes/3 attendant locations
• Supported sales process by assisting in development and delivery of presentations and proposals; verified proper account setup and superior customer service on each sale
• Set, enforced and optimized internal policies to maintain responsiveness to demands.
• Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
• Developed and maintained relationships with external vendors and suppliers.
• Analyzed and reported on key performance metrics to senior management.