Summary
Overview
Work History
Education
Skills
Timeline
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AMBER BOGARD

Fort Lauderdale,FL

Summary

After 20 years in outside sales—13 of those in healthcare selling capital equipment, disposables, and service contracts—I advanced to Sales Director, managing nationwide operations for a private healthcare company. In that role, I honed leadership, coaching, sales operations, project management and strategic planning skills, driving revenue growth and team success. For the past two years, I’ve transitioned into yacht sales, bringing my expertise in relationship management, negotiation, and client service to this new industry.

Overview

19
19
years of professional experience

Work History

Yacht Broker

SCHAEFER YACHTS
Fort Lauderdale, FL
05.2023 - Current
  • Spearheaded factory-direct yacht sales for SCHAEFER YACHTS US, achieving $12M in new boat sales during first year and confirming $16M in deliveries for 2025 year-to-date.
  • Developed a robust pipeline of custom build yachts, stock yachts, and brokerage yachts through strategic marketing campaigns, boat shows, and private events.
  • Oversaw all aspects of sales process from initial planning to delivery, ensuring seamless client experiences and fostering long-term brand loyalty.
  • Cultivated strong client relationships by providing personalized guidance throughout sales process, enhancing customer satisfaction.
  • Managed sales operations as sole in-house employee, maintaining CRM system (HubSpot) and ensuring adherence to sales processes by external brokers.
  • Executed targeted marketing initiatives using CRM system, including email campaigns, landing pages, and social media management.
  • Trained and onboarded new yacht brokers and dealerships nationwide, delivering comprehensive brand education and sales process documentation.
  • Streamlined workflows to optimize pipeline management and enhance forecasting accuracy.

Senior Director of Sales

Carefield
Lakeville, United States
03.2019 - 05.2023
  • Promoted from original role as National Business Development Director to Director of National Accounts after successfully producing over 125% in YOY sales growth across national account base in 2020.
  • Was responsible for securing, coordinating and managing new and existing contracts with national GPOs, regional GPOs, channel partners and IDNs and successfully executed four regional GPO agreements and four IDN contract in Q1 and Q2 2021.
  • Train and communicate new GPO agreements, channel partnerships, distributor partnerships and local IDN agreements to the sales team.
  • Build a world-class network of contacts and relationships with key national accounts and GPOs and leveraging those relationships to gain new customers and grow revenue.
  • Promoted to Director of Outside Sales in July 2021.
  • Managed the outside sales team of key Account Managers consisting of nine direct reports covering the entire country.
  • Learned and executed Sales Operations skills by developing systems, processes and strategies in the CRM system (SalesForce).
  • Promoted to Senior Director of Sales in January 2022 after showing strong leadership skills, exceptional revenue sales growth and successfully executing a strategic sales plan to achieve aggressive growth and sales goals.
  • Managed eight Key Account Managers (outside sales), one Inside Account Executive (inside sales) and one Sales Development Representative (sales enablement).
  • Executed on a new compensation, territory, quota and KPI plan roll out to start 2022 and revamped said plans for 2023.
  • Performed quarterly performance assessments of all direct reports, created goals for each quarter of the year and continually promoted personal and professional development of everyone.
  • Onboarded new sales representatives, performed field training and executed field visits with each sales representative to coach, guide and grow each individuals’ sales skills.
  • Advised sales representatives in contract negotiations and pricing with hospital titles of materials management, supply chain, strategic sourcing and c-suite.

Account Executive

Stryker Surgical Safety
Miami, Florida
01.2018 - 03.2019
  • achieved 944% growth in capital, 100% growth in service and 29% growth on consumables in 2017.
  • Managed four counties in South Florida to drive sales of SurgiCount, which involves capital (a hardware-based tablet and software solution), disposables which drive base business (barcoded sponges) and a yearly service component.
  • Responsible for coordinating and executing product trials with prospective customers which were performed in all procedural areas across a hospitals system (i.e. operating room, cath lab, interventional radiology, labor and delivery, etc.).
  • Project managed product implementations and “go-lives” of devices in two of the largest hospital IDN’s of South Florida, Jackson Health System and Memorial Health System, which involved closing the c-suite on the value of the device, handling contracts at purchasing level, coordinating with all procedural department’s directors on education and go-live, working with hospital IT on the software portion of the medical device solution.
  • Worked with Stryker’s financial team to draw up and negotiate leasing and contracts specific to each hospital’s needs.
  • Called on and developed business relationships with a wide spectrum of call points within hospitals, including c-suite (CEO, CFO, CNO, CMO), OR directors and leadership, risk management, quality, materials management, surgeons and nursing staff.
  • Assisted executive and marketing management in the development and execution of various corporate strategies including marketing, training, product development, trade shows, conventions and/or clinical meetings.

Regional Sales Director – South USA

Dictum Health
Miami, Florida
11.2016 - 01.2018
  • Managed a territory of 18 states for a start-up medical device and technology which consists of medical tablet (device), disposable peripherals, cloud-based operating system with integration and proprietary software.
  • Lead the company in sales revenue in 2017 year-to-date.
  • Built brand and clinical awareness in the telehealth industry for use cases across the continuum of care
  • Managed several National Accounts, Resellers and Partners daily, leveraging their reach within the industry to grow market share and close sales.
  • Attended national and regional telehealth conferences to promote Dictum Health’s end-to-end telehealth solution.
  • Performed live and virtual demos of telehealth solution including formal presentations, virtual exams and live vital testing.
  • Call-points included surgeons, physicians, hospital administration, and c-suite personnel (CIOs, CMOs, CEOs, COOs, CFOs).

Senior Account Manager

Medtronic Advanced Energy
Baltimore, Maryland
11.2012 - 11.2016
  • Accomplished 101% to plan in 2015.
  • Ranked first in Eastern Account Managers in 2013, was promoted to a full-line Account Manager in 2014, and was again promoted to Senior Account Manager in 2015.
  • Nominated for the Women in Leadership Group (WLG), a very select group, that works on personal and professional development and promotes Medtronic Advanced Energy Women to leadership roles.
  • Elected into the ASPIRE Steering Committee three years in a row as Vice-Chair of the Program Execution Committee, which assists in creating, planning, and executing a national meeting for over 2,200 ASPIRE members (ASPIRE is an ‘Employee Resource Group’ for Medtronic women in the field).
  • Specialized in concept selling by educating key stakeholders on healthcare economics and medical reimbursement.
  • Worked with major healthcare GPO’s such as Premier, University of Maryland, and Johns Hopkins, as well as private hospitals in negotiating contracts and pricing.
  • Built relationships with hospital staff, administration and surgeons, as well as collaborated with fellow medical device representatives and leveraged these relationships to close business and increase long-term revenue.

Sales Representative

BioExpress
, Maryland
05.2011 - 11.2012
  • Managed a territory of over 5,000 accounts concentrating in Baltimore and Rockville, Maryland.
  • Achieved number one ranking in company (out of 35) for ‘revenue growth year-to-date’ in 2012.
  • Grew sales revenue 50% in 2012 vs. 2011 year-to-date.
  • Cold called research laboratories and biotechnology companies to increase market share.

Sales Representative

Republic National Distributing/Reliable ChurchilL
Baltimore, Maryland
06.2007 - 05.2011

Consultative Sales Representative

Centric Business Systems
Owings Mills, MD
11.2006 - 06.2007

Education

Bachelor of Arts - Business Management, Economics Minor

Goucher College
Baltimore, MD
05.2006

Skills

  • Contract negotiation
  • Sales forecasting
  • Market analysis
  • Pipeline management
  • Customer relationship management
  • Lead generation
  • Networking skills
  • Sales strategy development
  • Sales Management
  • Training and Onboarding
  • Team leadership
  • CRM management

Timeline

Yacht Broker

SCHAEFER YACHTS
05.2023 - Current

Senior Director of Sales

Carefield
03.2019 - 05.2023

Account Executive

Stryker Surgical Safety
01.2018 - 03.2019

Regional Sales Director – South USA

Dictum Health
11.2016 - 01.2018

Senior Account Manager

Medtronic Advanced Energy
11.2012 - 11.2016

Sales Representative

BioExpress
05.2011 - 11.2012

Sales Representative

Republic National Distributing/Reliable ChurchilL
06.2007 - 05.2011

Consultative Sales Representative

Centric Business Systems
11.2006 - 06.2007

Bachelor of Arts - Business Management, Economics Minor

Goucher College

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