Amber Greene
Muncie,IN
Summary
Director of Communications with expertise in public messaging, stakeholder engagement, and strategic communications. Background in business development and sales enhances skills in relationship-building and community outreach. Proven ability to integrate public sector insights with private sector strategies to drive civic progress and economic development.
Overview
12
12
years of professional experience
Work History
Director of Communications
City of Muncie Indiana
Muncie, Indiana
08.2024 - Current
- Created and managed content for websites, press releases, newsletters, brochures, and print materials.
- Operated MakeMyMove program, increasing mover success rate by over 200%.
- Established cooperative relationships with community representatives and public interest groups.
Business Owner/Operator
Fate Style Studio LLC
Muncie, IN
01.2021 - 02.2024
- Made financial and logistics decisions in best interest of company.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Established favorable relationships with vendors and contractors, facilitating contract negotiation and development of marketing and sales strategies.
Sales Executive
Cool Beauty Consulting
, IN
09.2019 - 08.2020
- Created and delivered in-depth sales presentations to potential customers.
- Leveraged industry, competitor and product knowledge trends to shape value-added solutions and approaches.
- Formed impactful relationships with current customers while initiating cold and warm calls with prospects to grow district base.
Salon Development Partner
Aveda
, IN
10.2018 - 09.2019
- Services 22 independently owned professional salon and spa locations
- Successfully launched innovation into new and veteran accounts
- Plan and execute organic events across varying demographics
- Gain of $50,000 strictly from prospected and secured new business in 6 months by cultivating partnerships with market leaders and introduction to the brand
Field Executive - Contingent
ELC Portfolio
Indianapolis, IN
07.2018 - 10.2018
- Launched industry changing multi-branded field executive role to Indianapolis market
- Services 12 brands within 16 top growth doors
- Pushed a 15 point swing in first two months of Quarter 1
Lead Brand Specialist
Estee Lauder
, IN
11.2017 - 07.2018
- Drive business in ten, new point of sale Ulta Beauty stores.
- Builds team through group engagement, on site coaching and education.
- Develops and grows relationships with Ulta management and teams, alongside Brand Specialists to drive a 47 point swing in sales plan.
Brand Specialist
Estee Lauder
, IN
04.2017 - 11.2017
- Drove $34,000 in sales within one Ulta door in approximately seven months.
- Fostered relationships with Ulta staff and other brand representatives to produce excellence in sales and service.
- Designed and managed training of incoming brand specialists.
Cosmetic Counter Manager
Estee Lauder Companies
Muncie, IN
04.2013 - 10.2015
- Planned and implemented promotional events, communicating advertising and sales information to beauty advisors and retail managers.
- Increased sales 53% in first 6 months by providing exceptional service and maintaining positive and energetic attitude.
Education
Secondary Education
Indiana University East
Skills
- Communications strategy
- Media relations
- Press release writing
- Relationship-based sales
- Supervision and training
- Critical thinking
- Business development
- Multitasking
References
Professional and personal references are available upon request.
Organizational Involvement
- Delaware County Redevelopment Commission - President
- Muncie's Quest for the Best Winner - 2023
Timeline
Director of Communications
City of Muncie Indiana
08.2024 - Current
Business Owner/Operator
Fate Style Studio LLC
01.2021 - 02.2024
Sales Executive
Cool Beauty Consulting
09.2019 - 08.2020
Salon Development Partner
Aveda
10.2018 - 09.2019
Field Executive - Contingent
ELC Portfolio
07.2018 - 10.2018
Lead Brand Specialist
Estee Lauder
11.2017 - 07.2018
Brand Specialist
Estee Lauder
04.2017 - 11.2017
Cosmetic Counter Manager
Estee Lauder Companies
04.2013 - 10.2015
Secondary Education
Indiana University East
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