Amberly Steele
Simpsonville,SC
Summary
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Main Street Coordinator
The City of Fountain Inn
01.2024 - 10.2025
- Collected and analyzed key economic data, including foot traffic, sales tax revenue, and public perception, to track progress and inform strategic decisions
- Expanded social media presence to new platforms, driving 300% follower growth on new channels while increasing followers on established accounts by 150%
- Developed and implemented a multi-channel marketing strategy (social media, press releases, e-newsletters) that increased event attendance by over 35% year-over-year.
- Prepared and presented quarterly progress reports to the Board of Directors and City Council, detailing program successes, challenges, and key performance indicators
- Developed and executed a local SEO strategy for city events and activities. By optimizing for local search and improving online visibility, we saw a direct and significant increase in event attendance
- Served on the Board of Directors for Keep Greenville County Beautiful, a cooperative dedicated to litter prevention and community beautification
SEO Manager
Inbound Back Office
09.2018 - 12.2020
- Improved website visibility for 4-5 various clients through development and implementation of SEO strategies.
- Conducted market research to identify new opportunities and target markets on behalf of clients.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Led team of SEO professionals, offering mentoring and coaching to build knowledge and skills.
Marketing and SEO Manager
Law Offices of Thomas Creech
08.2016 - 09.2018
- Prepared marketing copy, images, videos, newsletters, and other collateral for social media and website.
- Launched successful digital marketing and keyword ad campaigns that achieved goals for increased website traffic.
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Performed in-depth keyword research to identify high-value content opportunities, informing the editorial calendar and contributing to the writing of SEO-optimized blog posts for the firm.
Business Development Coordinator
Greenville Health System
08.2008 - 12.2015
- Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
- Supported strategic growth initiatives by analyzing market trends, referral patterns, and competitor activity to identify new opportunities for orthopedic service expansion.
- Managed a staff of 17 in two facilities from June 2008 to June 2009.
- Collaborated with service line leadership, physicians, and hospital administration to align growth strategies with organizational goals.
- Monitored key performance indicators (KPIs) for volume growth, patient access, and patient satisfaction, providing actionable insights to leadership.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Education
Master of Science - Management
Troy University
Troy, Alabama, AL05.2004
Bachelor of Science - Health Services Administration
University of Central Florida
Orlando, FL05.2002
Skills
- Marketing strategy
- Team management
- Content strategy
- Responsive design
- Social media integration
- Keyword research
- Google analytics
- Competitor analysis
- Search engine marketing
- SEO proficiency
- Strong analytical skills
- Project management
Certification
Core Project Management Course - Greenville Tech - 2009
Google Analytics Certification - 2019
Timeline
Main Street Coordinator
The City of Fountain Inn
01.2024 - 10.2025
SEO Manager
Inbound Back Office
09.2018 - 12.2020
Marketing and SEO Manager
Law Offices of Thomas Creech
08.2016 - 09.2018
Business Development Coordinator
Greenville Health System
08.2008 - 12.2015
Master of Science - Management
Troy University
Bachelor of Science - Health Services Administration
University of Central Florida