Summary
Work History
Skills
Education
Certification
Generic
Ambyr Dawson

Ambyr Dawson

Sacramento,CA

Summary

Experienced in small business development and ownership, event planning, senior management, marketing, nonprofit organizations, retail, styling, hospitality, service industry, and general sales. Focus on premium customer service and profit proliferation. Skilled in combining creativity with data-driven insights to create compelling narratives. Proven track record of turning challenges into opportunities and building strong connections that drive loyalty and growth. Adept at networking to foster collaboration and spark creativity. Committed to continuous learning and utilizing storytelling to elevate brands and enhance client experiences.

Work History

CEO/Founder

Luxe Vibe Events
01.2022 - Current
  • Oversee comprehensive event design, planning, and management, ensuring seamless execution and exceptional client satisfaction.
  • Deliver expert consulting services and freelance event management to enhance event outcomes and operational efficiency.
  • Manage partnerships and strategic business relationships by negotiating contract terms and handling conflicts.

Freelance Event Manager

Annena & Co. Tie The Knots Events
2012 - Current
  • Coordinate all aspects of event logistics, including vendor management, transportation, and venue operations, to ensure seamless execution.
  • Oversee wedding rehearsals and ceremonies, working closely with bridal parties and managing various elements like banquet staff, musicians, and entertainment services.
  • Serve as the primary point of contact for clients, providing personalized concierge services and facilitating communication with all contracted staff and vendors.
  • Streamline day-of event management processes by implementing efficient project management strategies.

Content Creator/Social Media Manager: Freelance Account Manager

Sato Studio
2022 - 2025


  • Managed public relations communication and maintain customer interactions across multiple social media accounts.
  • Produced, directed, filmed, and edited the majority of published content. Wrote copy for all published content.
  • Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies that organically grew this client's following by over 5k followers.
  • Analyzed performance data to refine content strategy, leading to improved engagement metrics across all channels. Optimized all post copy writing with strong SEO strategy.


Sinior Events Manager

Construction Industry Education Foundation • Nonprofit Organization
2023 - 2024
  • Coordinated over 18 annual networking and sporting events, effectively utilizing multiple platforms to manage event details, sponsorship, and attendee data.
  • Cultivated a diverse portfolio of clients through exceptional relationship building and client satisfaction.
  • Developed and maintained strong relationships with partner organizations to enhance sponsorship opportunities, consistently matching and exceeding sales targets.
  • Implemented and created standardized templates and procedures for budgeting, timelines, and event execution, including a legally compliant and incredibly detailed Event Center rental contract.

Events and Marketing Manager

Shangri-la Restaurant & Bar
01.2021 - 12.2022
  • Converted passive booking processes into an active strategy, increasing banquet and venue rentals through targeted initiatives.
  • Coordinated and supervised event staff to ensure seamless execution of private parties and other events.
  • Developed graphic design materials and managed promotional activities, enhancing online presence via newsletters, website updates, and social media marketing.

General Manager, Co-Founder

Affaire de Coeur Lingerie | E-commerce & SF Showroom
01.2016 - 12.2020
  • Developed comprehensive business launch strategies, focusing on collaboration in web design and target market identification.
  • Conceptualized showroom aesthetics, enhancing customer experience through innovative interior design and merchandising.
  • Designed an effective merchandising model, aligning product presentation with brand identity and consumer preferences.

Regional Merchandising, Brand Development, Stylist

Mom's the Word
2017 - 2019
  • Directed lifestyle-focused marketing campaigns, generating national exposure through digital channels including website, social media, and client email list.
  • Optimized marketing strategies by conducting research, writing action scripts, and creating mood boards for set design.
  • Led regional team in window display design and in-store merchandising floor planning.
  • Acted as a trusted personal stylist for key clients, providing personalized support and attention to detail that fostered long-lasting relationships.
  • Liaised with regional sales, marketing, and management teams to develop in-store merchandising solutions and accomplish shared objectives for increased foot traffic, community engagement, and overall sales profits.

Boutique Manager/Retail Sales Director

Dark Garden Corsetry
2015 - 2016
  • Supervised front-of-house sales associates and coordinated effective communication between sales, production, and bridal departments.
  • Executed human resource functions, including developing staff structure, scheduling, and timesheet submission.
  • Trained staff in sales techniques, resulting in improved team performance and increased individual targets.
  • Ensured precise payroll distribution, maintaining consistency and accuracy in financial transactions.
  • Analyzed sales reports to identify best-selling items and adjust buying decisions accordingly.
  • Resolved customer complaints with professionalism, ensuring a positive shopping experience for all guests.

Skills

  • Effective decision making
  • Operational excellence
  • Customer focus
  • Strategic visioning
  • Analytical and critical thinker
  • Management team leadership
  • Employee motivation and performance
  • Strategic partnerships
  • Cross-functional collaboration
  • Revenue growth
  • Marketing expertise
  • Solution innovation

Education

BA - Studio Art / Dance

Mills College
Oakland, CA

AS - Sociology

De Anza College
Cupertino, CA

Certification

De Anza College

Communications Certificate


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