Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
Generic

Alana M. Ducre

New York

Summary

Dynamic marketing professional transitioning from a distinguished career in business transformation consulting at Ernst & Young, bringing a proven ability to lead cross-functional teams, develop customer-centric strategies, and deliver measurable business impact. Adept at driving go-to-market initiatives, executing strategic sponsorship activities, and leveraging data to inform brand and product decisions. Managed high-stakes projects, including $16.2B in CMBS transactions, with precision, regulatory compliance, and risk mitigation. Skilled in market research, contract analysis, and stakeholder engagement to build compelling, compliant, and scalable campaigns. Recognized for exceptional communication, analytical thinking, and a proactive, collaborative mindset. Holds dual degrees in Business Administration and Sports Administration from UNC-Chapel Hill, graduating with honors and multiple academic scholarships. Now seeking to apply this unique blend of analytical rigor and creative strategy in a marketing or sponsorships-focused role.

Overview

6
6
years of professional experience

Work History

Senior Business Transformation Consultant

EY (Ernst & Young) Financial Services
08.2022 - Current
  • Leading the implementation of an Investment Book of Record (IBOR) system for a global asset management client, developing the business architecture and a scalable implementation roadmap to support operational transformation.
  • Spearheaded a regulatory remediation initiative, optimizing the consumer complaints process and boosting enterprise response rate by 210%, enhancing customer satisfaction and compliance alignment.
  • Built and executed a go-to-market strategy alongside a 40+ person offshore team, improving operational efficiency and accelerating project delivery timelines.
  • Analyzed customer feedback and industry trends to derive actionable insights, reducing complaint resolution time by three days and improving service experience.
  • Managed over $16.2B in Single Asset, Single Borrower CMBS transactions and conduits, ensuring SEC compliance through legal and contract review, and supporting investor communications.
  • Created over 100 investor-facing marketing materials (e.g., credit memos, term sheets, prospectuses) for hedge funds, VCs, and HNW clients, enhancing engagement and driving successful bond sales.
  • Played a key role in property originations and underwriting, contributing to 25% of EY’s 61% CMBS market share — a reflection of strong market influence and revenue impact.
  • Delivered end-to-end project support across underwriting workflows, including financial analysis, deal management, and investor reporting.
  • Actively engaged in firm culture as a leader in DEI, wellness, and employee experience initiatives, organizing professional development events and building inclusive communities.

Recruiting & Operations Assistant

Carolina Football Team
08.2019 - 01.2022
  • Supported day-to-day communications and scheduling for the Associate AD of Football Administration, coordinating logistics with over 50 coaches and staff.
  • Maintained and updated the recruiting database with academic, athletic, and contact information, ensuring data accuracy and compliance with NCAA regulations.
  • Planned and executed high-impact recruiting events, including hosting over 80 recruits and guests on game days, emphasizing personalized engagement and brand alignment.
  • Partnered with internal departments and external stakeholders to deliver branded recruitment experiences that reinforced UNC Football’s value proposition to top-tier prospects.
  • Contributed to the execution of team-hosted events by aligning logistics, messaging, and guest experience to reflect organizational priorities and core brand values.
  • Demonstrated strong skills in communication, event planning, and operational coordination in a fast-paced, high-stakes sports environment.

Business Consulting Intern

EY (Ernst & Young) Financial Services
06.2021 - 08.2021
  • Guided a high-performing team of 7 fellow interns for a critical data transformation project at American Express, managing action trackers, defining initiatives, and orchestrating PMO charts for seamless collaboration among 33+ stakeholders.
  • Leveraged internal expertise to guide the client through the transformation journey, delivering significant value with accuracy against Key Performance Indicators (KPIs).
  • Prepared the Business Requirement Document (BRD) for the client by performing data analysis, adding content and updating the information to ensure consistency and appropriate representation of the business case.

Kenan-Flagler IT Academic Technologies Assistant

UNC Kenan-Flagler Business School
08.2019 - 05.2021
  • Provided technical support for learning platforms and classroom AV systems, maintaining a 95% satisfaction rate and ensuring smooth operations for faculty, staff, and students.
  • Operated lighting and sound boards for major events, conferences, and classes, delivering seamless audio-visual experiences for large-scale gatherings.
  • Assisted in implementing and testing new technology solutions, optimizing academic workflows and enhancing the digital learning environment.

Launch Consulting Intern

EY (Ernst & Young) Financial Services
06.2020 - 08.2020
  • Refined communication and problem-solving skills through dynamic presentations, engaging with industry experts through networking, and actively participating in career development seminars.
  • Mastered Microsoft's Power BI platform, spearheading data transformation, analysis, and visually compelling presentations.

Social Media & Public Relations Associate

UNCUT
08.2019 - 02.2020
  • Served as a founding team member, helping establish UNCUT’s brand identity through innovative marketing and public relations strategies targeting collegiate audiences.
  • Grew the official Twitter account by over 400% through audience engagement, creative content planning, and real-time storytelling featuring student-athletes.
  • Conducted market research and monitored media coverage of UNC athletes to inform campaigns, support outreach strategies, and ensure consistent brand representation.

Education

Bachelor’s of Science - Business Administration, Sports Administration

University of North Carolina at Chapel Hill, Kenan-Flagler Business School
Chapel Hill, NC

Skills

  • Go-To-Market Strategy
  • Data Analysis & Visualization
  • Performance Tracking
  • Cash Flow Modeling
  • Project Management
  • Market Research
  • Stakeholder Management
  • Contract Review & Compliance
  • External Communications
  • Business analysis

Websites

Affiliations

  • Minority Business Student Alliance
  • Head of Finance
  • Oversaw budgeting, forecasting, and financial planning for the organization, distributing funds to internal programs, speaker events, and professional development initiatives.
  • Led a small team in driving fiscal efficiency and accountability, contributing to a 276% increase in club revenue through targeted fundraising and financial strategy.
  • Negotiated and secured club sponsorship agreements and strategic contracts with local partners, strengthening community engagement and elevating MBSA’s brand presence.

Timeline

Senior Business Transformation Consultant

EY (Ernst & Young) Financial Services
08.2022 - Current

Business Consulting Intern

EY (Ernst & Young) Financial Services
06.2021 - 08.2021

Launch Consulting Intern

EY (Ernst & Young) Financial Services
06.2020 - 08.2020

Recruiting & Operations Assistant

Carolina Football Team
08.2019 - 01.2022

Kenan-Flagler IT Academic Technologies Assistant

UNC Kenan-Flagler Business School
08.2019 - 05.2021

Social Media & Public Relations Associate

UNCUT
08.2019 - 02.2020

Bachelor’s of Science - Business Administration, Sports Administration

University of North Carolina at Chapel Hill, Kenan-Flagler Business School

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