Revenue and growth professional specializing in early-stage startups across multiple industries. Excellent reputation for problem-solving and timely execution.
Overview
11
11
years of professional experience
Work History
Independent Consultant
Self Employed
09.2023 - Current
Developed strategic marketing and business development plans for early-stage startups with focus on go-to-market and scalable sales tactics across various industries including health, financial, and CPG.
Head of Revenue and Marketing
CrowdHealth
06.2022 - 08.2023
Owned and executed revenue and marketing strategies for Series A health insurance alternative startup.
Served as vital member of executive leadership team, shaping overarching business strategy and driving its effective execution.
Led sales and marketing teams that effectively and efficiently scaled customer subscriptions by 5x with less than 2% month-over-month churn.
Created company brand messaging, marketing initiatives, and growth strategy to increase customer engagement from initial signups to renewals.
Worked closely with cross-functional teams to optimize and increase customer satisfaction and engagement.
Director of Operations
Semo
02.2021 - 05.2022
Led overall operational execution for seed-funded insurance startup
Oversaw and managed day-to-day development activities in accordance with business objectives and product roadmap
Scaled product to 5000+ customers in 4 month period while testing new promotional campaigns to boost customer engagement
Managed product and development team to deliver roadmap initiatives, while also measuring testing and optimization efforts
Evaluated vendor partnerships and negotiated pricing to increase cost efficiency and scale within tight business requirements
Worked closely with CMO to create and deliver on marketing strategy
Channel Operations and Partnership Manager
Spreetail
09.2019 - 01.2021
Built and managed relationships with channel partners, notably Google and Facebook marketplace leadership
Grew channel revenue over 50% per month by working directly with vendor management team to create competitive pricing for customers and increasing profit margins
Created product advertising plans and negotiated favorable terms for A/B tests. Included opt-out clauses to save upfront cost if we did not reach our intended ROAS
Negotiated inventory merchandising opportunities and executed moment and season-based promotion strategy
Managed and tracked KPI's for team of marketplace associates tasked with executing on specific channel strategy
Led several special projects, including channel data sharing with Head of Partnership Development to help inform trends and brand performance
Head Of Operations
Tiko Travel
12.2017 - 08.2019
Designed, built, procured, and fulfilled products for an innovative luggage startup backed by investor seed funding in Austin
Worked directly with Head of Product and CEO to build affordable and durable travel products and had major influence in direction and design changes
Built and managed in-house paid social media advertising strategy and implementation
Fulfilled orders, coordinated returns, and created weekly sales + marketing reports to present growth to investors. Brought CAC cost down by 5-10% month-over-month while continuing to grow revenue with small budgets
Led procurement and fulfillment of all raw materials from domestic and Asian vendors