Ameenah Muhammad-Diggins
Willingboro,NJ
Summary
Innovative marketing and product management expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer loyalty. Cooperative, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15 + years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
23
23
years of professional experience
Work History
Founder/ Marketing Operations Manager
HM Shoppe
05.2020 - Current
- Determined product design and pricing of online retail store by utilizing market research data, reviewing production and sales costs, anticipating volume, and costing special and customized orders
- Continuous customer engagement and development of customer relationships to drive voice of customer into new and existing product offerings and product positioning
- Lead product development, strategy, and design from concept to design to development to market launch using AGILE and WATERFALL methodologies
- Own and execute product partnerships end-to-end, from business development to launch management cross functional enterprising environment.
Niche Market Product Consultant
Callisto Media, Penguin Random House Acquired
08.2020 - 09.2021
- Collaborated with editorial and design teams through multiple product iterations
- Managed product launch garnering measurable market share capturing multi-year #1 sales lead in book's category.
Co-Founder/ Chief Marketing Operations Manager
Party Moon Bounce
03.2009 - 03.2021
- Integration of customer onboarding using interpersonal skills to build and maintain rapport for regional event rental company
- Collaborated with technical team in app development for bookings
- Cross-functional teams SEO Optimization that required technical acumen to increase web ranking from page 10 to page 1 in Google search keywords
- Developed and Implemented Marketing Campaigns within an entrepreneurial scope
- Successfully sold company in 2021
- Used Square as onsite point-of-sale system decreasing late payment from customers by 40%
- Ensure projects meet deadlines and communicate with key stakeholders
- Conducted team trainings both virtual and on site to increase repeat bookings resulting in 75% client retention and multi-year bookings
- Negotiated contracts to facilitate partner strategy for corporate clients.
Niche Market Project Management Consultant
Please Touch Museum
06.2018 - 01.2020
- Collaborated with the United States 4th Largest Children’s Museum
- Art and Media department to produce multi cast stage play with 115 showings resulting in 150% increase in museum visitation compared to previous year
- Facilitated National media recognition within May 2019 issue of ESSENCE Magazine
Program Management Consultant
Wakefern/ Browns Shoprite
01.2011 - 09.2013
- Analyzed emerging grocer market trends and modeled potential product offerings to address need
- Identified and tracked metrics that supported overall objectives
- Collaborated cross functionally with grocer executives, on product positioning/go-to-market launches
- Conducted multi in-store interviews and product testing
- Negotiated certification proposals with regional brands to capture market share sizable market share.
NJ State Sales Manager
Bisco Industries
08.2000 - 01.2003
- Facilitated the opening of the New Jersey sales branch hired, trained and managed sales staff
- For international electronic component company
- Established and operated New Jersey regional office leading to 35 % increase of sales each quarter.
Education
BBA - Strategic Management / Marketing
Temple University, Fox School Of Business
Skills
- Strategic planner
- Program management
- Data analysis
- Decision making in ambiguity
- Excellent Communication
- Product Management
- Team Leadership
- Customer Empathy
- Sales LifeCycle Support
- Search Engine Optimization Practices
- Cross-Functional Collaboration
Timeline
Niche Market Product Consultant
Callisto Media, Penguin Random House Acquired
08.2020 - 09.2021
Founder/ Marketing Operations Manager
HM Shoppe
05.2020 - Current
Niche Market Project Management Consultant
Please Touch Museum
06.2018 - 01.2020
Program Management Consultant
Wakefern/ Browns Shoprite
01.2011 - 09.2013
Co-Founder/ Chief Marketing Operations Manager
Party Moon Bounce
03.2009 - 03.2021
NJ State Sales Manager
Bisco Industries
08.2000 - 01.2003
BBA - Strategic Management / Marketing
Temple University, Fox School Of Business