Ameka Cheatham
New Orleans,LA
Summary
Dynamic content creator specializing in digital marketing and social media management. Proven ability to enhance audience engagement and brand awareness through innovative storytelling and data-driven strategies.
Overview
13
13
years of professional experience
Work History
Green Apron Content Creator
STARBUCKS COFFEE COMPANY
New Orleans, Louisiana
09.2025 - Current
- Produced engaging digital content for Starbucks' Instagram and TikTok, emphasizing brand storytelling and product launches.
- Created weekly video and photo content in accordance with brand guidelines and marketing objectives.
- Showcased Starbucks culture and values through branded video content.
- Developed social marketing assets to enhance audience engagement and increase brand awareness.
- Gained hands-on experience in digital storytelling, video editing, and content management within a fast-paced retail environment.
- Collaborated with Starbucks Green Apron Creator Program to promote community initiatives and brand values.
Shift Manager
STARBUCKS COFFEE COMPANY
New Orleans, Louisiana
09.2013 - Current
- Oversaw store operations independently, managing 10+ staff and serving 100+ guests daily to ensure efficient service delivery.
- Executed store opening and closing procedures to ensure smooth operations.
- Promoted from Barista to shift manager due to performance and reliability.
- Maintained inventory accuracy by reconciling discrepancies promptly.
- Delegated tasks, prioritized activities, and guided staff towards achieving goals.
- Balanced cash registers and handled daily financial transactions to ensure accurate financial reporting.
- Ensured compliance with food safety, quality, and sanitation policies rigorously.
- Resolved customer concerns professionally, contributing to increased guest satisfaction.
Media Account Executive
WBOK 1230 AM Radio
New Orleans, Louisiana
04.2022 - 09.2023
- Enhanced customer retention through exceptional service and relationship building.
- Reestablished connections with key decision-makers to revive dormant accounts.
- Developed new business by identifying client needs and offering tailored advertising solutions.
- Sold digital media packages to brands, creatives, and businesses.
- Created and delivered compelling sales presentations to highlight advertising benefits.
- Ensured client satisfaction throughout campaigns by maintaining proactive communications.
- Utilized negotiation and persuasion skills to effectively sell advertising products and services.
Social Media Manager
Mister Apple Gourmet Candy Shop
New Orleans, Louisiana
06.2015 - 12.2019
- Executed social media campaigns that elevated brand awareness and significantly boosted customer engagement.
- Analyzed social media metrics to optimize content and improve audience reach.
- Created engaging content for social media platforms that highlighted gourmet candy products, attracting new followers.
- Curated user-generated content to foster community interaction and strengthen brand loyalty among followers.
- Scheduled posts across multiple platforms to maintain consistent online presence.
- Oversaw daily activities for multiple social media accounts to ensure effective management.
- Monitored industry trends to keep content relevant and innovative for target audience.
- Responded to customer inquiries on social media, fostering positive relationships.
Education
MBA - Business Administration And Management
Southern New Hampshire University
Hooksett, NH05-2025
Master of Science - Entertainment Management/ Business
Full Sail University
Winter Park, FL06-2021
Bachelor of Arts - Psychology/ Mass Communications
Dillard University
New Orleans, LA05-2009
Skills
- Content creation
- Content strategy
- Social media management
- Social media content campaigns
- Audience targeting
- Digital marketing
- Market research
- Visual storytelling
- Video production
- Content planning
- Multitasking and organization
- Time management
- Team leadership
- Customer relationship management
Timeline
Green Apron Content Creator
STARBUCKS COFFEE COMPANY
09.2025 - Current
Media Account Executive
WBOK 1230 AM Radio
04.2022 - 09.2023
Social Media Manager
Mister Apple Gourmet Candy Shop
06.2015 - 12.2019
Shift Manager
STARBUCKS COFFEE COMPANY
09.2013 - Current
MBA - Business Administration And Management
Southern New Hampshire University
Master of Science - Entertainment Management/ Business
Full Sail University
Bachelor of Arts - Psychology/ Mass Communications
Dillard University