Amelia (Amy) S. Bonnell

Nexstar Sales Manager responsible for all local linear and digital team sales performance. Lead team to achieve 106% of Linear Budget, 113% of New Business Budget, and 103% of Station Digital Budget in 2023. In addition to daily local sales training and management, was given National and Political to sell and manage beginning in Q4. Lead the National Sellers in the transition to NSO in 2024, Nexstar’s in-house National team replacing the rep firm in Q1’24. Retained the Atlanta office moving forward. For my Local Team, built sponsorships and strategies to help each individual Account Executive maximize their individual strengths and try to overcome weaknesses, with both in-house training, weekly one-on-one meetings, and out in the field selling. Also responsible for weekly forecasting and reporting to corporate, station pricing/rates, sports sponsorships and selling, quarterly Nexstar Corporate presentations, and GAP plans, if needed. Proficient in Wide Orbit Media Sales, Matrix/Monarch, Power Bi, Excel, Powerpoint, and other media/office software systems.

Sold and closed $3.8M in new loan revenue in first eight months of lending with $1.3M in the pipeline. Developed growth plan by identifying key clients, key targets and priority service lines. Facilitated and managed business development plan based on market and industry research. Delivered strategic input into business decisions and deals. Analyzed loan files and reviewed client income, assets and credit to verify compliance to specific underwriting criteria. Communicated regularly with CTFCU Senior Management team members to deliver pertinent details related to loan productivity and pipeline status.

Myrtle Beach Local Sales Manager leading team of five AE’s in all aspects of the sale from New Business Development to strategic agency negotiations including digital revenue development. Consistently lead team to maintain dominant top revenue rank and share in the market. Developed and created selling solutions for team, organized and tracked individual and team performance, managed inventory including high profile sports sponsorships, helped curate rate cards and pricing for all initiatives. Tracked monthly broadcast and digital sales revenue to generate reports for business development planning. Built sales forecasts and schedules to achieve Nexstar's revenue targets. Account Executive for three years at WBTW before promoted to Local Sales Manager.

GSM with National and Local Direct daily duties and responsibilities for new start up NBC affiliate owned by Raycom Media. Recognized as a Raycom Media "Key Employee" in August 2012.

Lead team of five Local Account Executives with two being seasoned New Business Marketing Specialists and billed $1.7M in new developed broadcast revenue. On Leadership team that grew WBTV to #1 in Local Revenue by Q4 2011 after years at #2. Top performing WBTV Account Executive prior to promotion to Local Sales Manager.