Amelia Chan

Bronx,NY

Summary

Results-driven Marketing Operations Coordinator with proven expertise in campaign management and analytics. Excelled in leveraging marketing analytics and KPI tracking to optimize digital strategies, achieving significant ROAS improvements. Skilled in cross-functional collaboration and adept at transforming data into actionable insights.

Overview

years of professional experience

Work History

Marketing Operations Coordinator

Proactiv (Alchemee, LLC)

Hawthorne, NY - New York

09.2023 - Current

Recruited, partnered with and managed 5 media agencies to plan, execute and optimize the digital paid media strategies for search, social, linear, CTV, OLV and affiliate.
Utilized analytics dashboards including Adobe Analytics, Looker studio, Meta Ads Manager, Sigma etc. to track and report on main KPIs including but not limited to ROAS, CPO, CVR, CPV, etc. Monitored campaign performance and provided recommendations in real time to optimize the media strategy that is aligned with the goals of the business.
Used attribution modeling and a claimed order overlap report to determine the value of each touchpoint across the customer journey.
Reported on main KPIs and strategy adjustments to leadership team.
Managed budget allocations and forecasting across all paid media channels.
Partnered with internal creative, organic social, brand, CRM and DEV teams to develop and implement cross-channel marketing strategies to build a seamless customer journey.
Worked with the internal content development team, to oversee the creation of ad assets. Used data points and conducted A/B testing to inform decisions regarding landing page direction, ad iterations, etc.
Created and supplied various agencies with promotional and evergreen assets including UTM tagged URLs to track customer journey through the multiple touchpoints of paid media, ad assets (static and video), etc.
Utilized Jira and Veeva to submit/route tickets to assign projects to various departments. Ensured we were following the guidance provided by brand, legal and regulatory teams pertaining to all digital advertising.

Advertising and Marketing Specialist

Omni Financial Military Lending

New Rochelle, NY - New York

06.2020 - 08.2023

Developed and used various methods for collecting and analyzing marketing data. Including, but not limited to, researching and implementing trackable QR codes tagged with UTM codes to track QR code scans on various marketing materials, to measure ad location effectiveness
Created print and digital marketing materials for targeted distribution to boost awareness and sales, such as banners, posters, digital displays, etc.
Developed content for websites, emails, blogs, videos
Managed the email and SMS tactics to retain customers
Planned and organized campaigns to increase brand awareness through social media channels
Utilized analytics dashboards to monitor performance of campaigns and recommended/implemented adjustments in real time
Reported on main KPIs and strategy adjustments to leadership team
Managed budget allocations and forecasting across all paid media campaigns.
Recruited, partnered with and managed a media agency to plan, execute and optimize the digital paid media strategies for search and social channels
Collaborated with designers to create visuals that communicate key messages effectively
Established relationships with vendors and suppliers to secure competitive prices on promotional materials
Ensured compliance with legal regulations related to advertising initiatives
Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.

Market Research & Social Media Intern

Women's Venture Fund

New York, NY - New York

01.2019 - 04.2019

Assisted in creating and executing social media campaigns to increase brand awareness.
Developed content for various social media platforms including Facebook.
Monitored and analyzed engagement metrics across all channels to determine effectiveness of campaigns.
Created reports summarizing performance metrics such as impressions, clicks, likes, shares.
Analyzed competitors' strategies on social media and suggested improvements based on findings.
Conducted comprehensive market research regarding client information, analyzing consumer behavior and business practices.
Utilized Hootsuite to maintain social media calendar and analyzed analytics reports to improve engagement.
Managed projects and supported CEO and Marketing Director with administrative and operational duties.

Education

BBA - Marketing

Berkeley College

New York, NY

05-2019

Skills

Marketing campaign management
Marketing campaign tracking
Marketing analytics

KPI tracking
Digital marketing

Timeline